Menu Planning & Product Development Report - Frankie & Benny's

This report focuses on menu planning and product development, specifically examining the case of Frankie & Benny's restaurant. The introduction emphasizes the significance of menu planning in shaping customer impressions and the process of designing menus. The main body delves into the justification of menu design, reflecting menu compilation and recipe development, highlighting the importance of an attractive menu. It also discusses the launch of a new food concept (Chinese Italian foods) by the restaurant. The report justifies the development of the food service environment, research findings regarding customer requirements, and the choice of the new food concept. It offers recommendations for implementing the new concept, emphasizing the use of technology, improved service, and staff training. The report concludes by summarizing the key findings and the successful aspects of the new food concept launch.

Menu Planning
&
Product Development

Table of content
Introduction
Main body
Conclusion
References

Introduction
Menu planning is the most important at the time of product development as it provides the first
impression over the customers about the new product.
Menu planning refers to designing the list of dishes to be provided to the customers in an
attractive way.

Justification of menu design to reflect the menu
compilation and recipe development
A menu design is the most important part of
development of new food product. Menu
provides the first impression about the food.
 A menu must be design in such a way so that
it could have an ability to catch the eyes of the
customers.
Frankie & Benny's is the restaurant having
business in London which was established in
1995. The restaurant was selling range of
Italian products since 1995.

To be conti…
 It leads in providing brief information about each dish. It also helps
the customer in easily understanding the dish and placing order of
their own choice.
In addition, each dish included in the menu contains the lower
calories. The reason behind this decision was the analysis that in
today's time, people are more concern about their health.
At present the managers of the restaurant have decided the launch a
new product concept i.e. Chinese Italian foods

Justifying the development of the food service environment
for supporting recipe, menu and service style
A positive environment need to be designed within the restaurant. It helps in providing
satisfaction to the customers.
 Frankie & Benny's have set the interior design of the restaurant which is reflecting both Chines
and Italian culture.
Location of the restaurant has also been chosen which attracts the numerous visitors towards it.
It helps in attracting more customers towards it.

Findings of research into customers
requirements
In the research for gathering information about the customers,
restaurant found that the customer wants a new concept which has
not been adopted yet.
The restaurant generated the idea on the basis of future
expectations of the customers.
 In the research it was also found that customer wants peaceful
environment within the restaurant .

Justifying the choice of new food concept
The restaurant developed the new food concept after analysing market,
customers requirements, competitive analysis, etc.
 this helped the company in generating an effective food concept. The
idea of developing Chinese Italian food concept was brainstorming.
The customers were satisfies with the concept.

Recommendations on the implementation of
new food concept
Launching a new food concept can help the restaurant in gaining
a rapid growth from the business. It can also enhance the
marketability of the organisation.
 For a successful launch of the new food concept in the market,
following key points can be recommended to the Frankie &
Benny's:
The restaurant should use the latest technology within the restaurant
for several purposes like billing, serving foods, etc. it would help in
gaining attraction of majority of the population of region.
The restaurant should improve the serving facility as to provide more
attention to each customers. It will help in providing maximum amount
of satisfaction to the customers.

To be conti…
Business can also provide training to each worker of the restaurant as to improve the services of
the restaurant.
In the above way Frankie & Benny's can improve its services and gain maximum amount of
profit from the new food concept.

Reviewing own performance related to developing
and launching the new menu
After reviewing the performance of the restaurant in launching the
new food concept, it has been analysed that, the idea of developing
Chinese Italian food concept was good.
 It has helped the company in attracting the customers towards it.
Further, location chosen by the restaurant has also helped in grabbing
maximum market share by the company.

Conclusion
From the above study it has been concluded that, Frankie & Benny's has decided to launch a new
food concept i.e. Chinese Italian foods.
For this purpose, the restaurant has made a breif research of each factor influencing the food
development, service method, external environmental factors etc.
the restaurant has designed its menu in the most attractive way. Further it has also set its interior
design as to include both Chinese and Italian culture.
It has helped in gaining the attention of the customers.