Frank's All-American Barbeque: Business Expansion & Change Strategy

This case study analyzes Frank's All-American Barbeque, focusing on Robert Rainsford's plans to expand his father's business. It evaluates several options, including finding a larger location, adding takeout, opening new restaurants, incorporating web marketing, and expanding sauce sales, consideri...Read More

Frank’s All-American Barbeque 0
Title: Frank’s All-American Barbeque
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Frank’s All-American Barbeque 1
Contents
Question Two.............................................................................................................................2
Question Three...........................................................................................................................3
References..................................................................................................................................4

Frank’s All-American Barbeque 2
Question Two
It is one of the most difficult tasks of running a business, be it small or big. For the
commencement and proper functioning of the business, there is a requirement of huge
financial and non-financial resources, but the thing which is even more important for a
business is the copious volume of efforts and time. Robert has a high standard of
management knowledge that would definitely help in expanding the business and helping the
organization attain bigger heights.
 Finding a larger location in Fairfield will help in elaborating the practical value of the
organization. This is one of the tangible benefits that help in increasing the value of
the product. Robert’s approach to finding a larger place will also help in catering to a
large volume of customers at a single place which will be very beneficial for
increasing the profits of the organization (Son, Ha and Lee, 2018).
 The takeout option is for people who do not have the time to sit and have a meal in
the restaurant. This will surely increase the customers of the organization as this is a
perceived value which can also be termed as an extra value that the organization
generates for the customers.
 Also, the idea of expanding to new communities by opening new restaurants in
different locations will enhance the social value of the organization. For example, the
place will be touted as a landmark for people to socialize with friends and family.
 The web has become a vital element in the expansion of business and creating a
unique identity for an organization. Also, it is a perfect platform to increase the
prominence of the specialized product in the market. This is a great way to increase
the sales of sauces on the market. All these attributes and ideas for expansion will
increase the identity value of the organization in the market (Radicic and Pugh, 2017).

Frank’s All-American Barbeque 3
Question Three
In the family business, the one which has been successfully functioning since ages, one
this that is most difficult is to incorporate a change. Robert is also trying to bring more
professionalism in the working style of the restaurant and to utilize the different new modes
of technology that will help in managing, planning, overseeing, and strategizing the daily
activities of the restaurant. So, as to propose his vision to his father, he has to do it very
logically and carefully without providing any hindrances to his father’s years old approach.
 All his approaches have to be planned under his father’s approach to providing people
with simple but great food and in a comfortable environment and most importantly at
reasonable prices. Each and every approach have the core strategy of fulfilling this
vision of his father. This is also the unique attribute of the organization, which should
be utilized for attaining various benefits (Birru et al., 2018).
 The expansion to a larger place should be planned in the current location only. It is
crucial as this will help in convincing Frank about the different changes. Also, from
the business point of view, people recognize the restaurant through its location, which
is easily accessible as it is in the center of the city and near to a mall.
 Expanding to new towns will increase the brand name of the organization and this
will also increase the customer and profits of the organization.
 Robert has to clearly understand Frank about the effectiveness of the internet, and
how it is beneficial in expanding to larger audiences in lesser time.
 Building a brand that specializes in making sauces and making this a unique selling
point will be beneficial for the organization. In building a unique brand name for the
organization (Abeysekera, 2017).

Frank’s All-American Barbeque 4
References
Abeysekera, I. (2017). How Best to Communicate Intangible Resources on Websites to
Inform Corporate-Growth Reputation of Small Entrepreneurial Businesses. Journal of Small
Business Management, 1(1), pp.7-12.
Birru, W., Runhaar, P., Zaalberg, R., Lans, T. and Mulder, M. (2018). Explaining
Organizational Export Performance by Single and Combined International Business
Competencies. Journal of Small Business Management, 1(1), pp.10-40.
Radicic, D. and Pugh, G. (2017). Performance Effects of External Search Strategies in
European Small and Medium-Sized Enterprises. Journal of Small Business Management,
55(5), pp.76-114.
Son, B., Ha, B. and Lee, T. (2018). Small and Medium-Sized Enterprises' Collaborative
Buyer-Supplier Relationships: Boundary Spanning Individual Perspectives. Journal of Small
Business Management, 1(1), pp.15-25.