Fresh Bennington Cafe: Business Concept, Peer Review & Iteration

This report provides a comprehensive analysis of the Fresh Bennington Cafe's business concept, focusing on its proposed venture in London. It begins with an introduction to the enterprise and the importance of planning and resources in launching a new business. The report outlines the initial business concept, utilizing the business canvas model, followed by a reflection on peer group feedback. This section highlights issues such as a lack of skilled workers, online competition, limited market reach, and safety concerns. The report then explores concept improvement through staff training, special offers, enhanced security policies, and strategic location selection. The conclusion emphasizes the importance of continuous review and iteration for enhancing overall business performance. Finally, it references relevant books and journals used in the analysis.

ENTERPRISE

Table of Contents
INTRODUCTION...........................................................................................................................3
SECTION 1:ORIGINAL BUSINESS CONCEPT..........................................................................3
SECTION 2: A PEER GROUP REFLECTION..............................................................................5
SECTION 3: A CONCEPT IMPROVEMENT REITERATION ...................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
.........................................................................................................................................................1

INTRODUCTION
Enterprise refers as business which is provides their activities for the purpose of
accomplishment of objectives to cater the diversified needs of stakeholders. In the process of
starting of any new venture large number of planning and resources are required for its
successful implementation in market (Monk and Wagner, 2012). The main resources which are
needed to arrange in appropriate manner includes funds, human capital, raw materials etc. This
will enables the entrepreneur is to effectively deal with factors which present in external
environment and having signifiant impact upon their business activities. Fresh Bennington cafe
wants to launch in London UK.
In the present report explain about, formulation of new venture proposal by using
business canvas model, reflection upon the feedback collected from peer group along with
description of issues which are present in the concept and application of different methodologies
contributes in production of improved model.

SECTION 1:ORIGINAL BUSINESS CONCEPT
SECTION 2: A PEER GROUP REFLECTION
An idea for business involve basic information like for an instance product or service,
unique selling proposition and target demographic which provides benefits to an organisation
over its rivals, in this, business concept include new services , goods or novel approach related to
marketing and also deliver current goods (Markus, Sia and Soh, 2012). Fresh Bennington cafe
develop the new proposal related venture for visit of London city . In addition to this, initial
iterations of business plan that was made by me to getting better response from E-WP. In this, it
can be avail an assistance to review feedback of peer group and self discussion. It is necessary to
communicate with other co- workers for make some changes in develop plan related to Fresh
Bennington cafe. Peer groups will be reflect some necessary problems which impact on

operations and functions of business concept that developed and also strategies changes as
analysis of feedback to understand business environment in better manner.
At the time of developing and implementing proposal of new venture, firm face different
problems through business develop in commercial marketing as well as business environment.
At the time of developing plan, I faced many issues like key partners, understand investigation,
managing resources concerned with handling and place all problems. So, I organised the online
working party which can aid to understand about all problems with concept of business which I
developed in an effective or better manner. In context to this, here is review of E-WP in context
to problems which arise after measuring all responses in context to plan mention below as above:
Lack of capable and skilled Workers: It is one of the main problem which can be face
through me related to Fresh Bennington cafe. The staff members of this case are less skilled as
well as less experienced so they are not able to provide satisfactory services to consumers on the
basis of their expectation (Haugh, 2012). It develop negative impact on mind of customers and
from this productivity will be goes down. In addition to this, buyers can loss the creditability
towards Cafe if in case employee do any mistake and also unable to fulfil needs and demands of
consumers regarding any services or products of Fresh Bennington cafe. It is necessary for this
Case to recruit highly qualified and skilled staff members which are expert or able to perform
their jobs in better manner.
Online Competition of Cafe: As per online working party, at market p[lace, there are
some of the other organisations which provide same category of services and goods at minimum
cost so, there is difficulty faced through consumers to search the better services or products
among them (Dunning, 2012). So, with the help of online system, consumers can easily compare
of cost of firm firm to another and take purchasing decision in an effective manner. It is
necessary for this cafe to make sure about its features of products as comparison to its strong
competitors.
Not Covered All Popular Areas: Authorities have formulated various schemes and
programmes to encourage companies which provide facilities and services to people to attract
them and visit places. Fresh Bennington cafe is firm in which administration have set various
packages to attract tourists by giving them things at appropriate prices. But, seniors have limited
market reach which defines that this cafe is situated at location which is unpopular. There is very
less people available for management. Along this, seniors are even not able to maintain their

position and share in market. This impacts on number of customer and influence on sales and
profitability of firm.
Lack of Safety and Security: This is another problem which is faced by Fresh
Bennington cafe which define that management design system and use appropriate tools and
techniques in system. Administration frame guidelines and terms which are used to direct and
influence members; thereby make them perform tasks effectively. Besides this, visitors safety
and security which determine that appropriate environment and conditions are provided to make
their experience wonderful. Besides this, guard facility is also provided to customers which
enhance market image and reputation. But, if administration don't take care of security things
than this will influence on services of cafe.
Strategic development is aspect which comprise activities that are conducted by
management to frame policies and design appropriate system in according to market conditions.
With proper formulated guidelines and instructions, seniors are able to overcome problems and
difficulties faced in respect to demands of people (Buckley and Casson, 2016). Feedback from
tourists are taken which help Fresh Bennington cafe to have complete information about their
taste and preferences. With use of online websites, administration identifies about issues and
conflicts of visitors. This help senior to formulate plan and execute appropriate business
activities. Staff members are given duties and strategies which help them perform activities in
effective manner; thereby deliver adequate things to tourists.
In addition of this, modification is major concern which needs to important for cafe to
effectively analyse the issues which may leads in improving overall performance of the company
at market place (Bridge and O'Neill, 2012). As after the evaluation the major issue is emerging
some time it may create issues at the time of expanding the business in another areas. In this,
after the evaluation of the feedback with online working party, I define new plan and terms
which may helps in attaining the positive outcomes. Furthermore, improvement ion strategies
will helps in improving the overall performance which is possible by support from peer party as
it contribute in developing positive brand image at market place. As there are some
improvements in business environment: Training of Staff and Visitors: This is first and essential aspect which is used by
management to improve image and reputation of Fresh Bennington cafe. Sessions,
seminars, meeting and conference are various activities that are organised by company.

This help seniors to enhance skills and abilities of staff members which benefit firm
deliver quality things and services to customers. Along this, tourists are even
acknowledged about various facilities and products. Skilled and competent people
perform activities and deliver appropriate things to clients. Tourists satisfy and become
loyal when they get things in according to their taste and preferences. Employees are
provided knowledge about different languages that help in dealing with visitors in
appropriately. Besides this, safe and secure working environment and conditions are
given to tourists. This help Fresh Bennington cafe to have adequate manpower which
help management to expand business and open outlets in different nations. Apart from
this, popular locations are targeted. Cafe also able to compete with rival firms which are
operating business in same sector. This help superior to enhance customer number;
thereby improve sales and profitability. Provide special offer to clients: As it is also an effective improvement in which firm
provide special offer such as discounts to regular and new clients as they satisfy with
their services. With the help of this, they invite number of customers towards it products
and services (Brandt and Hermann, 2013). Fresh Bennington cafe make their
environment eco-friendly in which customers feel fresh and consume its products and
services. Along with this, cafe also use effective marketing and promotional activities
with the purpose of increasing public awareness towards food items. This will contribute
in attaining competitive advantages at market place as compare to its rivals. Enhancement in policies which is relate with security and safety: It is also an effective
aspect through which company easily invite as well as attract larger number of customers
towards its products and services in order to compete its rivals. As Fresh Bennington cafe
is small restaurant from which they provide quality services to its customers as per their
needs and wants in order to build positive brand image at market place. Along with this,
cafe serve food items to clients with the purpose of attaining their satisfaction level. This
will directly contribute in establishing positive brand image at market place as compare
to its rivals.
 Required to determine places where customers go for visit: It is one of the important
aspect which is helps in managing entire work activities in effective manner. As it define
list of location where customers get services from different areas (Arachchige, Weigand

and Jeusfeld, 2012). As Fresh Bennington cafe, make their effective plan to maintain
their quality of products and services. With the help of this they modify their plan to
improve their policies. This will contribute in enhancing the efficiency and effectiveness
of the product which are offer to clients as per their needs and wants.
SECTION 3: A CONCEPT IMPROVEMENT REITERATION
CONCLUSION
From the above mentioned report, it can be concluded that it is important for business
organization to analysing as well as reviewing the concept of business in order to enhancing the
overall performance of the company at market place. As it is more important for Fresh
Bennington cafe to determine all the elements which used for increasing the conductivity level of
the company by eliminating issues and making improvement. For attaining the same, cafe have
to implement as well as develop an effective plan to implement all the business activities with
the purpose of establishing positive brand image.

REFERENCES
Books and Journals
Arachchige, J. J., Weigand, H. and Jeusfeld, M., 2012. Business service modeling for the
service-oriented enterprise. International Journal of Information System Modeling and
Design (IJISMD). 3(1). pp.1-22.
Brandt, C. and Hermann, F., 2013. Conformance analysis of organizational models: a new
enterprise modeling framework using algebraic graph transformation. International
Journal of Information System Modeling and Design (IJISMD). 4(1). pp.42-78.
Bridge, S. and O'Neill, K., 2012. Understanding enterprise: entrepreneurship and small business.
Palgrave Macmillan.
Buckley, P.J. and Casson, M., 2016. The future of the multinational enterprise. Springer.
Dunning, J.H., 2012. International Production and the Multinational Enterprise (RLE
International Business). Routledge.
Haugh, H., 2012. The importance of theory in social enterprise research. Social Enterprise
Journal. 8(1). pp.7-15.
Markus, M. L., Sia, S. K. and Soh, C., 2012. MNEs and information management: structuring
and governing IT resources in the global enterprise. Journal of Global Information
Management (JGIM). 20(1). pp.1-17.
Monk, E. and Wagner, B., 2012. Concepts in enterprise resource planning. Cengage Learning.
Ng, C. S. P., 2013. A case study on the impact of customization, fitness, and operational
characteristics on enterprise-wide system success, user satisfaction, and system use.
Journal of Global Information Management (JGIM). 21(1). pp.19-41.
Sharma, A., Dua, S. and Hatwal, V., 2012. Micro enterprise development and rural women
entrepreneurship: way for economic empowerment. Arth Prabhand: A Journal of
Economics and Management. 1(6). pp.114-127.
Tseng, M. M. and Piller, F. eds., 2011. The customer centric enterprise: advances in mass
customization and personalization. Springer Science & Business Media.
Wahi, A. K., Medury, Y. and Misra, R. K., 2015. Big data: enabler or challenge for Enterprise
2.0. International Journal of Service Science, Management, Engineering, and
Technology (IJSSMET). 6(2). pp.1-17.
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