Visual Culture: Ethical Responsibility and Sustainability in Drinks

This essay delves into the ethical responsibilities of businesses within the fresh drinks industry, emphasizing sustainability in the context of globalization. It explores the concept of sustainability with its environmental, economic, and social dimensions, focusing on the lack of environmental commitment in the UK's fresh drinks sector. Through visual research involving images of the industry's sourcing, operations, architecture, and tools, the essay identifies the need for ethically responsible practices to address sustainability issues. It uses the theory of green economics, advocating for environmentally sustainable business practices. The visual analysis examines unethical practices, the potential for green initiatives, and the ethical responsibilities of fresh drink shops towards people and the environment, using examples of sustainable designs and practices. The research methodology involves secondary research and visual element analysis, ethnography, and auto-ethnography, to understand the role of culture and personal opinions in assessing sustainability within the fresh drinks sector, concluding with the importance of ethical responsibility and sustainability for long-term business success.

To Visual Culture

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12
REFERENCES..............................................................................................................................12

INTRODUCTION
The Ethical responsibility is defined as the ability to recognize, interpret or to act upon the
various principles and values also according to the standards of a given area, field or even a
context. The ethical responsibility is the duty to follow the right or correct moral path. It is the
recognizing of a company's actions and their adverse effect on people or the environment. The
term globalisation refers to the growing interdependence of the world's economies, cultures and
the population on technology and other resources. It is considered as the spread of flow of
financial products, foods and services including with the technology across the national borders
and cultures (Lozano Valdez and Feldman 2022). This essay will include the issue of
sustainability and various theories of sustainability as well. The term sustainability refers to the
ability to maintain the support or a process over a continues period of time, having three different
dimension of societal goals namely environmental, economic and social as well. The main
reason behind this essay focusing on the theme of ethical responsibility is that in today’s world,
especially in the court of UK, business in the fresh drinks industry are not committed much
towards the environment. By conducting visual research on the basis of images which are related
to the fresh drinks industry, their sourcing and business operations along with the architecture
and tools being used, this essay will identify the need to solve issues pertaining to sustainability
by being ethically responsible.
MAIN BODY
The term sustainability describes the form of an economy and the society as well that will be
lasting. The idea of sustainability rose to the prominence with the modern environmental
movement. It is presented as an alternative to short term and wasteful behaviours. Sustainability
implies an interrogation of the existing modes of social organisation so as to determine the extent
to which the increase the various practises as well as the continuous effort to transform the
environmental factors and other components to promote the development of sustainable activities
(Barros Taveira 2022). According to the business, the term sustainability refers to the capacity to
overcome the difficulties over the period of time, by which they can survive easily by paying
attention towards the societal norms and other environmental concern as well. The business is
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sustainable and it can create financial values and can also contribute to the health and the strong
society.
This essay will highlight visual research being conducted on the fresh drinks industry
with the main questions being linked to the theme of ethical responsibility and the fresh drinks
shops such as ‘what unethical practices are being practiced in this market segment?’, ‘how this
sector can become more green and sustainable?’ and ‘what is the ethical responsibility of fresh
drink shops towards the people and environment’? The main hypothesis on which this research
and essay is based on is ‘Are fresh drink shops suffering from sustainability issues and can
use of sustainable interior and fresh ingredients help solve the issue?’.
The main theory of sustainability which this report will be based around involves the theory
of green economics which involves an economy where environmentally sustainable business
practices are prioritized by all corporate and government firms and the main focus of the
economy is on achieving growth and delivering great customer service without degrading the
environment and being ethically responsible (Cook,LaVan and Zilic, 2018). This part of the
essay will include the visual research on the fresh drinks shops and industry to test their ethical
operations and the essay hypothesis based on 10 images which will be highlighted herein.
This picture relates to the theme of the theory being chosen for this research which is
green economics according to which environmentally sustainable and socially aware businesses
are prioritized.
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This next picture highlights the fresh drinks industry which is a broad sector which deals
with multiple different sectors which primarily focus on the production of all sorts of beverages
ranging from juices to coffee and many other drinks. These shops form a vital part of local
culture of many countries and is a part of a country or location’s food and beverage scene in a
major way.
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This sector has been linked to many sustainable issues which is evidenced form this
picture which showcases the use of fast furniture which are very harmful for the environment by
being extremely non-biodegradable.
Another main issue of sustainability of this sector which can be identified through this
research relates to use of bad packing and use of intense volumes of plastic as evidenced by this
image.
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This next image is the pollution caused by major brands of fresh drinks around the world,
which is a staggering statistic when analysed through a critical lens as these corporates are very
negligent towards the environment. I find this personally staggering as many shops of fresh
drinks keep products of these companies as extra products to be sold and this huge
mismanagement of plastic and materials is a major oversight in my eyes.
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The next part of the visual analysis involves this image which showcases the various
preservatives which are added to many fresh drinks by these shops regularly which are very
harmful and non-sustainable. It is the duty of such shops to be as socially aware and sustainable
as possible.
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This next image is of a well-designed fresh drinks shop which uses major visual cues and
elements to attract customers through its window shop. The shop also uses fancy and sustainable
furniture which has been proven to have a positive effect on the environment.
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This next image demonstrates the perfect use of using sustainable practices through use of
environmentally friendly interior and simple operations. This image shows the use of plants
inside the shop premises which gives the customers a better vibe and attracts them to the place.
Using fresh ingredients helps develop better colour and texture as seen in the image in these
drinks.
This image also shows a great example as to show use of sustainable interior helps solve
many problems of sustainability arising in fresh drinks shop. The above shop uses sustainable
wooden interior which is degradable, uses smart CNG lighting which has reduced carbon
footprint and displays fruits with great colour to visually attract people. This is a perfect example
of a fresh drinks shop under the theory of green economics theory.
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This final image of the visual analysis and research conducted in this essay showcases the
effective use of banners and information to attract customers and be more sustainable as the
signs are used on wooden boards. The sign also points towards the products being fresh which is
a major point as this helps the public know about the shop’s moral compass.
In light of the analysis, the fresh drinks and organic fruit juice corporations needs to use
great banners and initiatives along with use of good and sustainable interior. And they should
also look after the supply chain and other management systems so that the consumers and the
general public does not have to face the problems related to the health and other relevant
concerns. The fresh drinks should also focus on the energy consumption and waste management
so as to maintain the healthy environment all over. The theory of green economics can also be
applied to fresh drinks industry as this market segment has been responsible for a lot of
mismanagement of water which is a key component of maintaining global sustainability
standards and also suffers from outdated infrastructural practices and greenhouse gas emissions
which results in diminishing ethical responsibility. In order for these businesses to become more
sustainable, use of plants and sustainable design options in terms of architecture and furniture
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