2019 Market Analysis: A Business Report on Fresh Fitness Food

This report provides a market analysis of Fresh Fitness Food in the UK, examining the healthy food industry landscape. It identifies opportunities and threats through PESTLE and SWOT analyses, evaluates the competitive environment, and analyzes consumer opinions using primary data. The report highlights pricing and marketing strategy weaknesses, the impact of Brexit, and recommends aggressive marketing, product innovation, and economies of scale to improve market position and gain a sustainable competitive advantage. It also assesses the company's objectives, background, and financial performance, concluding with implementation strategies and recommendations for future growth. Desklib offers similar solved assignments and papers for students.