Individual Business Plan Report: Romanian Fresh Food Catering

This report details a comprehensive business plan for a Romanian fresh food catering venture, focusing on the Coventry, UK market. The plan encompasses essential elements such as executive summary, business details, location analysis, and an in-depth market and industry analysis, including SWOT analysis. It further explores product and service descriptions, unique selling propositions, and competitor analysis. The operational plan, risk management strategies, and sales and marketing strategies are also discussed. The report includes financial and funding plans, a management team overview, and a conclusion summarizing the key aspects of the business. The catering business aims to provide authentic Romanian cuisine to a target market of individuals and those seeking convenient meal options, with a strong emphasis on quality, service, and environmental responsibility. The plan also includes a detailed budget and appendices.

Individual Business
Plan Report

Executive summary
In the below report there is a discussion of a busines plan. In which there is a introduction of a
catering busines which is Romanian fresh food. This report consist of competitive analysis, funds
raisers and marketing strategy and competitors analysis

Contents
Executive summary.........................................................................................................................2
Contents...........................................................................................................................................3
Introduction......................................................................................................................................4
Main body........................................................................................................................................4
Business details............................................................................................................................4
Location.......................................................................................................................................5
Market/ Industry analysis............................................................................................................5
Product and service description...................................................................................................7
USP and competitor’s analysis....................................................................................................7
Operation plan.............................................................................................................................9
Risk and contingency plan.........................................................................................................11
Sales and marketing strategy.....................................................................................................13
Finance and funding plans.........................................................................................................14
Management team- Justify ability to lead and manage venture................................................15
Conclusion.....................................................................................................................................16
References......................................................................................................................................17
Books and journals....................................................................................................................17
Appendices....................................................................................................................................19
BUDGET.......................................................................................................................................19

Introduction
Business plan is the plan which is in written document that tells the detail why and how
the business starts, it can mainly a start-up which defines all the objectives and how the company
is going to be achieving its goals and objectives. Business plan is considered to be mainly a
written roadmap from the organisation from marketing, operational and financial departments.
Business plan are most important to attract investment before a company that has established a
proved track a record. However, it is necessary to maintained by an owner of a company to get
the details about the business plan a what activities are to be undertaken in their company
(Adriaanse, van der Rest, and Parsa, 2020). Then this business plan is reviewed whether the
goals and objectives are being achieved or not or how much target is being achieved in the
company or through by the employees of the business. in this report there is an introduction of a
business plan which is started as a Catering business in UK, as in this business the work is of
catering of food services to the customers. In this report there is a discussion about the business
plan which is being made through this re. this busines plan consist of business details, location,
market analysis and product description. Then it consists of details about risk and contingency
plans. The there is a competitive analysis and this is to be discussed in this report. At last, it
consists of sales and marketing strategy which is being used by the company to attract customer
and at last there is a funding plan and finance plan that how much funds are needed and from
where it comes.
Main body
Business details
The business plan is the plan which is maintained as the documented in which there is a
detail about the new start-up busines. This includes various activities and planning like planning
of the market condition, type of business to start and where to start it. It identifies the analysis of
the market and the analysis of the company which is required to start. Then there will be the
analysis of the competitors like who will the competitors of the company and what will the
operating plan, what can the risk factors, what are the factors which can impact the business
internally and externally both. These all are discussed in the business plan before starting up of
any business or any start up. In this report there is an introduction of a Catering business which is
being started by the owner of a company. Catering business is now a very famous business

which is being starting by many of the people. As it is mostly depended on this customer choices
and their demands and needs. The name of a business which is starting is “Romanian Fresh
food”. This is considered to be the biggest catering business of UK. It will provide food of
Roman which is being provided to the customers in effective way. The company will use high
quality of products and services to the customers so that customers will get attracted towards the
brand. This could be like by customer because In UK there is no other brand like this and it will
be liked by the customers.
Location
This Catering business will be made in the city of UK which is called Coventry. The
products and service which business will invent is food as it will be of high quality so that
customers will be get attracted by the food quality and can comes more in the organisation
(Ayyildiz, Gumus, and Erkan, 2020). This place is very beautiful and by having this Catering
business their customers will get more attracted. Also, there could no other Catering business
like this in UK. So, this could be company competitive advantage in the market. This could be
different from others because Romanian is the traditional food and it is located in the centre of
city.
Market/ Industry analysis
It is discussed that catering is the busines which provides services of food to the events or the
locations to the customers. It can be sold per person or more than one person basis. A catering

proposal can be usually involved rental arrive time, staff arrival time and close and open time
and rental pick up time etc. there can be many of the factors which can affect the prices of the
organisation these factors are furniture and supply meals, menu choices and service charges etc.
there is a SWOT analysis of catering market and hospitality industry which s discussed below:
 Strength: There are some of the strengths of catering business which is that it does not
offer outdoor catering services alone but it takes through consultancy services and
training and rental services (Barfield, 2020). It means that people prefer to that client who
provides variety of services and quality of products and make event memorable. Also, it
is usually a most applied business which is being produced by many of the entrepreneurs
to gather customers and make them satisfied.
 Weakness: The major weakness of this industry is a challenge of hiring and keeping the
best cooks in the Catering business. As if cook is not good then food will also be not
good then this automatically results in not attracting of the customer towards their brand.
Most of the high demand’s chiefs are being hired in high salary amount.
 Opportunity: The opportunities for the company will be that it is not be quantified. Asa
a hospitality industry, they have many opportunities as they can provide online delivery
options. Customer can directly purchase from this Catering business and this results in
increasing of their customer base. Also, by this investor can get high returns on their
investments. As in context of this business plan, the investigator is introducing Romanian
fresh food, so it becomes an opportunity for business because at first, they are offering
their services in the Coventry of UK. So, this becomes attraction and secondly business
potential customer are mainly old people and the persons which are not able to cook at
home. so, this may turn into the opportunity for the business.
 Threats: Threats for the industry will be that there are variety of first-class service which
is being provided in the UK to customers. They are becoming more threats for the
company. They can become a threat to this business. because theses competitors can
provide variety of products and services to the customer (Block, and Petty, 2020). This
business will also focus on the development of marketing strategies and sales campaigns
which will helps them in being competition with those of the competitors.

Product and service description
The products and services which is being sold by the business will be food that is
Romanian fresh food which is being provided to the customers to attract them towards their
business and services and products. Business will provide Romanian traditional food to the
customers. The target market for the business will be old people, single people and the person
who cannot cook effectively (Byrd, and Almanza, 2020). Hospitality and catering service
industry provides quality of foods to the customer which in results getting attracted towards the
brand and their business. the business will provide varieties of products to the customers. As this
is a Romanian fresh food business, so it will mostly focus on providing Romanian food which is
Sarmale, Mămăligă, Mici, Pomana Porcului, Cozonac. These are some of the dishes which is
being provided by the business to the people who are single and old and the one who cannot
make. These dishes consist of Sweat bread, Beef tripe soup and Grilled minced meat rolls and
cabbage rolls. Along with that business will provide a Romanian soup and a desert which could
be like by customers. These dishes are being provided at valuable costs and prices so that it can
be purchased by even middle man. Business can have many of the competitors who can compete
with them with this price. Business will offer many of the services to the customers as there
could be facility of online delivery. Also, there is a facility of online payments methods. Then
there will be good welcome of the customers. So that they could not feel odd. The environment
will be very good and heathy focus. Business will mainly focus on being environment friendly so
that it can make less use of plastics and paper in order to wrap any products instead they used
green products which will provide environment friendly.
USP and competitor’s analysis
USP refers to the unique selling price which can also be called as unique selling point in the
business model canvas, it is the marketing strategy to inform customers about the products and
services which business is selling to them and also to make aware of the brand in front of

customers (Clark, Doyle, and Stancanelli, 2020). It is the strategy to tell how this business is
superior to its competitors. In context of this Romanian fresh food Catering business, they are
making certain marketing strategy which can develop their promotion of their products and
services. The business products can be differentiae from the competitors and also this will
provide its products price reasonable so that it can be met by the single person. The prices can be
different from other competitors because there are no item restaurants in UK of Romanian. It can
be different because it consists of Romanian traditional food and dishes and it is situated in the
centre of city. Business will provide variety of dishes to the customers and also it main focus on
everyday Romanian soup and a desert. The prices will be normal like £12 for one person and £20
for two persons.
Competitive analysis can be done of the business by analysing various competitors which
are being provided things like this business. Competitors of the business will be Crystals of
London, Zaraza Restaurant Romanesc etc. as these are the Catering business which are providing
similar types of products and services to the customers (Donalds, and Osei-Bryson, 2020).
Branding of a business will be through visual images and core messaging. Value propositions
can be through by solving problems of the customers as business will focus on the issue which re
being faced by the customers so that they could not face any problems. They will try to take
feedbacks from the customers so that they could share their problem and issue with the business
and they try to improve their products and services. Then business will more focus on the online
delivery of the products. They will try to introduced their products on social media so that more
customers will be enhanced by their brand. This will help them in increasing their engagement
with the customer and try to solve their problem and issues. There are various competitors who
are making advertising through various channels. So, for that, Romanian fresh food will have to
also make its marketing strategy in effective way so that they could be able to communicate
better with the customers and promote their products in effective manner. For delivering business
will focus on the campaigns to engage customers and clients. Their target market will be old
people, and the person who are alone and they are facing certain problems in cooking. The
business will be successful because this is selling goods to families who finds hard to cook
everyday like old people. Business will provide this facility on Sunday also. And there could be
delivery of the products from Monday to Friday. They have their standard menu. This will be

provided on the given and reasonable prices. As prices will be £12 for one person and £20 for
two persons. By this company could able to gain competitive advantage among competitors.
Operation plan
The operating plan is the plan in which there is a detail about the competitor’s analysis
and description of the how services and products can be sold to the customer and how they can
be delivered.
Competitors can be analysed by their strength and weaknesses. The strength of this Catering
business competitors will be that they deliver their products through online and make available
products and services online (Lee, and et.al., 2020). There is a process of discovering the
products and services online through digital platforms and also at the time of covid 19 pandemic,
Catering business have created this as opportunity to cater customers towards their products and
services. Competitor’s analyst can be done through various ways:
 Firstly, there is the determination of the competitors. As who are all the competitors of
the business. In context with this Romanian fresh food business, its competitors will be
Crystals of London, Zaraza Restaurant Romanesc etc. as they are also selling similar
types of dishes and catering services to the clients and the customers with amazing
flavours.
 Then next step is to what offers competitors are being offering to the customers and to the
clients in order to attract them. In context with Crystal of London, they’re providing
various Romanian dishes to the customer. Also, they provide high quality of products to
the customer in order to gather them. At the time of occasions, they provide special
discounts which attracts customers in heavy way. They Sometimes make use of customer
loyalty cards to attracts them.
 Then next is to ensure competitive strategy which is being used in the company to
promote their products and services. These competitors are using social media strategy to
attract customer, then they do advertisings and search engine optimisation to promote
their brand.
So, this is considered to be the market analysis which is being mentioned in this operating
plan. There could be more people who are more involving in this system.
Products and services can be delivered to the customers through online (Lo, King, and
Mackenzie, 2020). As it is discussed that on Sundays it will be open and from Monday to Friday.

There will be online delivery of the products and services. Products and services in this
Romanian business can be delivered through certain procedure. It is by first Doing right from the
start- as they could first listen to the customer needs and demands. What products they are being
asking for. Then serve them with their happy faces and greet them accordingly. Business should
focus on the reason that they could not wait to the client or to the customers because while
waiting customer might feel bad and they could not like it. Then if customer finds something
difficultly the business manager should have to focus on that issues and try to focus on that
issues at the time of delivering of the products and services, manager of the business should
make sure that customer did not feel any of the issues and if they faced then they should have to
take steps towards improving of that problem (Park, Kim, and Kwon, 2020). In case of this
Catering business, they delivered their products and services on time to the customers so that
there could not be any of the complaints from their side. They will make use of latest
technologies in order to manufacture their products and hire new and qualifies cooks so that their
food will also be so much good and efficient.

Risk and contingency plan
There can be certain risk in context with starting up of this business. as in case of Catering
business these are discussed below:
 Insufficient cash flows: the first risk which can be introduced in the Catering business
could be that there could be insufficient of the cash flows. As amount which is needed to
establish the Catering business can be the first risk. In this contest of business this can be
the first risk involves. Because while starting of any business, sufficient capital is to be
needed.
 Inadequate marketing: then there might be inadequate marketing strategies and
promotional strategy which could lead to disrepuation of the brand. As in this case of
business, owners and marketers should have to deal with the countless competitors that
may quickly lost in the crowd (Priest, and Lockett, 2020). If effective marketing
campaigns will not be there then there could be no good profits and revenues to be
earned.
 Foodborne illness: This is another risk which is involves in this business, that if there
could be even minor foodborne illness then it can lead up to threaten of the heath and
illness of the customers. And this will lead to harm of the business reputation and results
in decreasing of the profits and revenues.
 Cyber security: This is considered to the risk which is associated with this business, that
data security is one of the most important which is to be included in this business. As
every customer data should be secure a confidential. There could not be confusions and
inconvenience in delivering of the products. If this is done then this may lead to cause in
customer relations and results in decreasing of the sales.
Contingency plan is considered to be the proactive strategy that determines course of actions and
steps of managements of an organisation which is need to take in response to an event that cold
be happened in the future period. It plays an important role in business risk managements,
disaster recovery etc. there could be various plan which are being used in this business. these
contingency plans are fire protection plan, environmental policies, security procedures,
employees’ manuals, human resource planning and data storge and recovery (Prohl, and
Kleinaltenkamp, 2020).

 First of their risk can be identifies which are discussed above. As these risks are to be
considered in mind.
 Then next step is to prioritize risk like which risk is more important and which is not.
This could be Foodborne illness and data security which is considered to be the most
priority. So, these risks could be considered firsts and these should be solved.
 Then risk can be mitigated by keeping data as secure and keeping confidential all the
information of the customers. In foodborne illness, the business could not keep the
previous food with them instead they work with their new ones. They through it in
dustbin.
 Then next is to maintain a plan which is formulated to everyone working in an
organisation. This is to be convey to the employees working in a company or the cooks
who are making a product ready etc (Rohlfs, 2020). at the time of crisis like at the time of
risks, the employers need to maintain an all the records of the customers and thus they
have to keep high security in the organisation. They should have to focus on the
challenges which are being faced in the business.

Sales and marketing strategy
Sales and marketing strategy is the plan which help the organisation in reaching, engaging,
and converting targets into the profitable customers. It is considered as the charter which guides
Marketing and sales in their daily activities so that this can helps them in achieving their targets
and objectives (Sivabalaselvamani, and Soorya, 2020). The marketing strategies can be done
through suing Marketing mix model which is a set of marketing tool and techniques that is used

by company or business to target their audience and promote their products and services. In
context of this Romanian fresh food business, it marketing mix tool is discussed below:
 Product: The products which are being selling in this Romanian fresh food business will
everyday Romanian soup and a desert. Then it provides varieties of dishes to the
customer so that they could be attracted by the business. They will hire best cooks for
their business so their dishes will also be tasty. Then they also provide their food items on
Sundays as well to enhance their customer base and results in gaining of their profits. The
products which are being included in the business will be mostly related with the
Romanian so that it could attract Romanian people in UK. As in UK there are very less
Romanian restaurant. Also, this Catering business will provide variety of dishes to the
people who are alone and old ones.
 Price: the prices which are being offered by the business will be less and reasonable so
that it could be purchased by middle man and single people also (Werenowska, 2020).
As in context of desert and soup, the process for one person will be £12 and prices for
two persons will be £20.
 Place: Place in which the products will be sent is centre of the city. As this Catering
business is to be located in the Coventry of UK. Which is the most attractive place to the
customers. Also, this Catering business will have most positive environment and healthy
environment.
 Promotion: The business will do its promotion through social media platforms but also
through direct mailing and advertising. The target market for the business will be those
families who could not cook or hard to find cook like old people. Also, it will be
promoted through single people. They will do promotion through direct promotions also
to meet the target market.
Finance and funding plans
The finance and funding for this business will be through family and friends. Then owner
will take funds from banks and investors will be contributed in the business. so, this will be
results in gaining of the capital. The amount will be invested in the hiring process, operation
process and marketing process will be all mentioned in budget. The budget will be in
Appendices.

Management team- Justify ability to lead and manage venture
This venture or the new start up could be led by the mangers of business. there will be one
human resource managers an another will be marketing manger to conduct all activities. All
others will the cooks and employees working in a business environment. First of all, activities of
internal operation will be managed by the human resource manager. Asa there will be a work of
hiring of new and talented cooks which cost more and also, they require more salary. So, this
will be decided according to the budgets that how much employees should be hire. Then training
and development sessions to be providing to them. Then there would be performance appraisal
programmes and rewards system which will be decided by the HR mangers of a business. then in
case of marketing manager, they identify what customer prefers and what all their demands and
needs. They will identify all the requirement of the customers and this will result in making of
the foods. Then promotion will be through online digital platforms and direct marketing both.
Because old people less use social media. This will be successful business because it will be hard
to find in UK and the taste will also be different. This will be more successful because the target
market for the business will be old people.

Conclusion
From the above report it has been concluded that business plan is most important document
which is being made by the owner who is going to start a new business to collect and plan all
details which are being needed in that business. in this above report there is an introduction of
Catering business for where funds are being raises by some government support and some
sources of finance. Then marketing strategies such as targeting market and product mix will be
conducted by the marketing managers in order to promote their products and services. But to
attract customers towards their products company should have to analyse the market first in
effective order and provide them high quality of products so that it could be liked by the
customer and they got attracted towards their brand. If company will not provide this then there
may be full chances that customer could shift to another brand and there may be loss in business.

References
Books and journals
Adriaanse, J., van der Rest, J.P. and Parsa, H.G., 2020. We’re Teaching IT All Wrong: A Need
for Premortem Analysis in Hotel Strategy Education (and Practice). Journal of
Hospitality & Tourism Research, p.1096348020980794.
Ayyildiz, E., Gumus, A.T. and Erkan, M., 2020. Individual credit ranking by an integrated
interval type-2 trapezoidal fuzzy Electre methodology. Soft Computing, 24(21),
pp.16149-16163.
Barfield, D., 2020. A WIL (L) FUL LEGACY: THE NECESSITY OF INCLUDING
INTANGIBLE ASSETS IN A 21ST CENTURY ESTATE PLAN. Real Property, Trust,
and Estate Law Journal, 55(2), pp.275-303.
Block, J. and Petty, J.S., 2020. How knowledge shapes the scope of early business
planning. Journal of Small Business Management, pp.1-30.
Byrd, K. and Almanza, B., 2020. Restaurant menu labeling for calories and sodium: Effect of
consumer mindset of immediate versus future consequences. Journal of Foodservice
Business Research, pp.1-38.
Clark, A.E., Doyle, O. and Stancanelli, E., 2020. The Impact of Terrorism on Individual Well-
being: Evidence from the Boston Marathon Bombing. The Economic Journal, 130(631),
pp.2065-2104.
Donalds, C. and Osei-Bryson, K.M., 2020. Cybersecurity compliance behavior: Exploring the
influences of individual decision style and other antecedents. International Journal of
Information Management, 51, p.102056.
Lee, M.J and et.al., 2020. Managerial attitudes towards green practices in educational restaurant
operations: An importance-performance analysis. Journal of Hospitality & Tourism
Education, 32(3), pp.142-155.
Lo, A., King, B. and Mackenzie, M., 2020. Segmenting chinese millennial restaurant customers:
A lifestyle and health and environmental consciousness approach. Journal of China
Tourism Research, 16(2), pp.183-213.
Park, E.O., Kim, W.H. and Kwon, J., 2020. Understanding the relationship between green
restaurant certification programs and a green restaurant image: the case of TripAdvisor
reviews. Kybernetes.
Presbitero, A., 2020. Foreign language skill, anxiety, cultural intelligence and individual task
performance in global virtual teams: A cognitive perspective. Journal of International
Management, 26(2), p.100729.
Priest, B. and Lockett, H., 2020. Working at the interface between science and culture: The
enablers and barriers to individual placement and support implementation in
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Prohl, K. and Kleinaltenkamp, M., 2020. Managing value in use in business markets. Industrial
Marketing Management, 91, pp.563-580.
Rohlfs, K.V., 2020. Restaurant Revenue Management: Basic Concepts. Hospitality Revenue
Management: Concepts and Practices, p.231.
Sivabalaselvamani, D. and Soorya, B., 2020, February. Convolution Neural Network based
Specialized Restaurant Rating Using Facial Expression Detection. In 2020 International
Conference on Inventive Computation Technologies (ICICT) (pp. 739-744). IEEE.

Werenowska, A., 2020. Big Data as a Key Aspect of Customer Relationship Management: An
example of the Restaurant industry. Management in the Era of Big Data: Issues and
Challenges, p.153.
Zhu, X. and Liu, K., 2020. A systematic review and future directions of the sharing economy:
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Cleaner Production, p.125209. resilience of African migrant entrepreneurs in China
under COVID-19. Journal of Entrepreneurship in Emerging Economies.
Παούρης, Ι., 2020. Business plan για κατασκευή νέου πλοίου μεταφοράς LNG: μελέτη
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Appendices
BUDGET
Month Hours
Spent Expenses
January 630 7960
February 505 7410
Mar 705 8285
April 555 7535
May 780 9110
June 795 9820
Highest number of hours = June = 795
Lowest number of hours = February = 505
Variable cost= (9820-7410)/(795-505)
Variable cost= 8.310345 pounds per unit
fixed cost= 9820 - (795*8.31)
fixed cost= 3213.55 pounds
expenses for july= 3213.55 + (650*8.31)
expenses for july= 8615.05 pounds
expenses for august= 3213.55 + (750*8.31)
expenses for august= 9446.05 pounds
1) schedule of expected cash collections
for September
Details September
(pounds)

Cash Sale 39000
Collection for sales on account:
July 392
August 4416
September 840
Total collections 44648
2) schedule of expended cash
disbursements for merchandise inventory
purchases in September
Details September
(pounds)
Payment for inventory purchased in
September 4800
(24000*.2)
Month
Hou
rs
Spe
nt
Expenses
Payment for inventory purchased in August January 630 7960
Februar
y 505 7410
Mar 705 8285
Total disbursement for inventory
purchase April 555 7535
May 780 9110
3) Cash Budget June 795 9820
Details Highest
number

of hours
= June
= 795
Lowest
number
of hours
=
Februar
y = 505
opening balance
Variabl
e cost=
(9820-
7410)/(
795-
505)
Collections Variabl
e cost= 8.310345 pounds per
unit
Cash Sale
Collection for sales on account:
fixed
cost=
9820 -
(795*8.
31)
July fixed
cost= 3213.55 pounds
August
September
expense
s for
july=
3213.55
+
(650*8.
31)
expense
s for
8615.05 pounds

july=
Total collections
expense
s for
august=
3213.55
+
(750*8.
31)
Disbursements
expense
s for
august=
9446.05 pounds
Payment for inventory purchased in
September 4800
(24000*.2)
Payment for inventory purchased in August 15000
Selling and administration expenses 9000
(excluding depreciation of 4000)
Purchase of equipment 18000
Dividend to be paid 3000
Total disbursements (C) 49800
Balance (A+B-
C) 3848
Financing Activity:
Loan Taken 1152
Closing Balance 5000