Business Decision Making: Analyzing Data for Juice Manufacturer

This report provides an analysis of business decision-making for a fresh juice manufacturer, utilizing both primary and secondary data to assess emerging market trends. The primary data analysis includes surveys on consumer age groups, juice consumption habits, satisfaction with pricing, preferred flavors, and factors influencing brand selection. Secondary data analysis covers sales and profit figures from 2006 to 2015, identifying trends through polynomial trend lines. The findings aim to inform the manufacturer's decisions regarding new product introductions and marketing strategies, offering insights into consumer preferences and market performance. Desklib provides a platform for students to access similar solved assignments and study tools.

BUSINESS
DECISION MAKING

Introduction
 Business decision making is termed as most important aspect of
business management that has direct impact over growth and
profitability of business.
 This report presents the use of statistical data and primary data for
assessment of emerging trends as per the current market trends that
plays important role in the business decision a fresh juice
manufacturer associated with introduction of new products.
 order to examine feasibility and viability of project, management
has carried out primary and secondary research for collection of
wide range of data.

Primary Data Analysis
16 - 20 years 21 - 25 years 26 - 30 years 31- 35 years Above 35 years
0
2
4
6
8
10
12
14
16
What is your age group?

Contd..
60%
40%
Are you regularly consume different kinds of juice
products?
Yes
No

Contd…
Highly satisfied Satisfied Neutral Unsatisfied Highly unsatisfied
0
2
4
6
8
10
12
14
16
Series1 5
Are you satisfied with the pricing of different juices
offered by company?
Axis Title

Contd…
Lemon
Orange
Strawberry
Pineapple
0 2 4 6 8 10 12 14
Series1 10
What is the flavor of juice you always preferred?
Axis Title

Contd…
22%
18%
33%
27%
Chart TitlWhat is the most important factor that
influences your decision regarding the selection of
juice manufacturing company?e
Goodwill of firm
Pricing
Taste and quality
Variety of Juices

Contd…
Highly satisfied Satisfied Neutral Unsatisfied Highly unsatisfied
0
2
4
6
8
10
12
14
16
Series1 7
Do you think that quality and taste of juices of Fresh
Juice Manufacturing Company meets your
expectations?
Axis Title
Axis Title

Contd…
With great taste
With attractive pricing
With a long product range
With creative marketing
tools
0 2 4 6 8 10 12 14
Series1 12
How does a juice manufacturing organization
influence new consumers?
Axis Title

Contd…
71%
29%
Do you think that innovative marketing techniques
influence your decision regarding the selection of
juice manufacturing company?
Yes
No

Secondary Data Analysis
Year Sales Profit
2006 70000 20000
2007 72000 23000
2008 68000 20000
2009 71500 25000
2010 77000 30000
2011 73500 21000
2012 71000 25500
2013 73000 27200
2014 75000 28000
2015 80000 31000

Contd...
Sales
Row Labels Count of 70000
68000-69499 1
71000-72499 3
72500-73999 2
74000-75499 1
77000-78499 1
78500-80000 1
Grand Total 9