This report details the business plan for launching "Fresh to Go," a new venture focused on providing fresh and healthy dietary food and services in the UK. It begins by identifying the target market (health-conscious individuals aged 20-65) and conducting a competitive analysis using Porter's Five Forces. The report then outlines the tangible and intangible resources required, including IT facilities, equipment, financial resources, and skilled personnel. A credible proposal is presented, emphasizing market research, product features, and financial planning. The report further assesses the skills and capabilities needed for entrepreneurial success, such as financial management, communication, and problem-solving. It then explores promotional activities, including marketing mix elements (product, price, place, promotion, people, physical evidence, and process) and develops a pre-launch and launch promotional activity plan. Finally, the report includes a monthly cash budget for the pre-launch and first 18 months and suggests an appropriate legal form for the venture.