Freshways: International Business Report on China Market Expansion

This report provides a comprehensive analysis of Freshways, a UK-based dairy company, and its strategy to expand into the Chinese market. The report begins with an executive summary and introduction, setting the context for the UHT milk market in China. It then delves into business drivers, utilizing PESTLE and Porter's Five Forces models to analyze external factors and competitive dynamics. The report also examines cultural factors influencing business operations in China, trade barriers, and ethical and social issues like corporate social responsibility and environmental concerns. Furthermore, the report evaluates Freshways' international expansion strategy, drawing conclusions about its prospects in the Chinese market. The analysis covers political, economic, social, technological, legal, and environmental factors, as well as the bargaining power of buyers and suppliers, industry rivalry, and the threat of new entrants. The overall objective is to provide a detailed assessment of Freshways' potential for success in the Chinese market.