Restaurant Creative Assignment: Friday Harbor Resort Case Study

This case study examines the Friday Harbor Resort, a waterfront destination on Lake Simcoe, focusing on its concept, location, and business model. The resort aims to be a premier year-round destination with various entertainment, recreation, and shopping activities, easily accessible from Toronto. The analysis explores the resort's features, including a marina, waterfront village, golf course, and nature preserve, highlighting its emphasis on entertainment, recreation, and healthy food options. The assignment includes an analysis of location options within the resort, such as the Promenade and Beachside, considering factors like foot traffic, costs, and target audience. The case study also involves comparing the resort with other establishments in the market, analyzing customer interests and preferences, and developing business concepts for the resort. The resort is designed to provide luxury living with full-time entertainment and fun, making it accessible to anyone from all walks of life.

C O N C E P T
Friday Harbor Resort

INTRODUCTION
Friday harbor resort has attracted several families who have
been impressed by the vision of the resort that is built along the
lake Simcoe. The resort has been destined to be the premier year
round waterfront destination of Ontario with its constantly
changing entertainment, recreation and shopping activities. The
Friday resort can also be easily accessed since it is just a 45
minute drive from the area around the greater Toronto. The main
intention of this writing is to perform an investigation on the
concept of the Friday harbor resort in Toronto. There has become
a growing trend towards healthy eating, entertainment,
recreation and generally a healthy lifestyle. Besides the lifestyle
that comes along from developing such a flashy resort place, it
also brings along profitability, popularity as well as
attractiveness given that it is a business that is well recognized
all over the world.

Friday Harbor Resort Concept
The topic is also unique in its own way given that the
concept of a flashy resort place in Toronto is now
becoming a major controller of the market and still and
there are just a few set ups of the same. Also forming part
of the analysis will be detailed information on the major
interests of the probable customers and the features that
they would wish to be incorporated in the Friday harbor
resort. A major task of this research work will also be to
perform a comparison of other common resort places
available in the Toronto market. The investigations are
dependent on online reviews, literature review, and
interviews from managers from different departments and
customers who have visited the Friday Harbor Resort.

Friday Harbor resort is built on a 600 exciting acres on big bay
point that is located in Innisfil. This is the location where the
excavation of the basin for the purpose of developing the largest
new inland marina in the whole of North America is situated. The
marina is designed to hold up to 1000 boat slips that add up to 4
kilometers of the newly built internal shoreline. The Friday
Harbor has a vibrant waterfront village that is destined to
become a destination for leisure and fun throughout all the
seasons. The waterfront village has also been deemed as the hub
of all activities for all the residents of Friday harbor as well as
boaters in the location. There also exist plenty of boutiques,
restaurants and galleries that are intended to line the board walk
of the harbor as well as a remarkable entertainment program for
the planning of festivals, live music, outdoor events and markets.

Also currently taking shape is an 18-hole golf course designed by
Carrick Design. The golf course id sculpted with materials that
are excavated from the marina. It therefore transforms a
relatively flat terrain into a landscape of ridges and dips that has
got holes accustomed to the players with different abilities. The
golf course is designed in a way that it can achieve the
environmental standards of Aubodon international. The
completion of the golf course will result to the removal of at least
1.8 cubic meters of soil from the golf course location. Besides the
golf course, the future generation is also considered with the
presence of a 200 acre nature preserve that is set aside for them.
it has up to 7 kilometers of trails that winds through this nature
preserve that is also a habitat for natural wildlife. It provides
opportunities for walking, hiking, cross country skiing as well as
snow shoeing.

Recreation and Entertainment
The Friday Harbor also brings along a year-round lake club that
has a business center, a spa, patio bar as well as outdoor fire pit.
Also adding to the roster of fun during summer is a tennis club
with large sandy beach and a seasonal beach. Friday Harbor is
destined to be the home of luxury living with full time
entertainment and fun. It has been set within the premier
playground in Ontario and is easily accessible through major
highways as well as using the GO Train coming from Toronto.
Friday Harbor brings world class activities and a fresh modern
sense of flashy resort living closer to you and is welcome to
anyone from all walks of life. From all these interesting
descriptions, it is evident that besides food and restaurant, one
other major that this resort place is conveying is the concept of
entertainment and recreation since it also has plenty of those.

Healthy Food
Another major concept that the Friday Harbor Resort is
trying to convey is the concept of healthy food. Findings
reveal that many people often view healthy food resorts
as either vegetarian or somewhat Asian whereas other
customers literally do not have any idea about the
concept of healthy food flashy resorts. The guest vision
also revealed that there are few flashy resorts of the
Friday Harbor caliber in Toronto that can represent the
healthy food concept within the region. From the
findings we were able to develop a business concept for
a healthy food resort while taking into action the major
suggestions and feedbacks from the all the people
interviewed.