ENTR300 Case Study: Friday Harbour Resort Restaurant Analysis

This case study analyzes the Friday Harbour Resort, a waterfront community on Lake Simcoe, Ontario, focusing on its restaurant concepts and facility design. The resort aims to provide a relaxing lifestyle with various dining options, from elegant dinners to casual beachside experiences. The study examines the resort's market, including its target audience, the concept of healthy food, and the features that attract customers, such as the Beach Club Restaurant. The analysis also compares Friday Harbour to other resorts in the Toronto market and discusses the resort's development, including the marina, golf course, and nature preserve. The document also explores the restaurant's menu, design, and the overall experience it offers to guests, making it a premier destination for recreation and entertainment. The resort is designed to be a year-round destination, offering a variety of activities and amenities to attract visitors.

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Executive summary
Friday harbor resort is a resort community that is nestled along the Simcoe shores. The
resort instills a resort lifestyle that is quite relaxing and appealing. It is barely 45 minutes away
from the greater area of Toronto and still manages to bring such a relaxing lifestyle. This resort
community is intended to boast during its peak time from 5000 to 8000 people that reside within
the site. There is also an increased potential of having more people over the weekends that are
busy and others visiting the area. There also exists a 1000 slip marina on this resort, making it
one of the largest marinas in Ontario. The marina will enable the owners of all these properties to
easily boat up in front of their home. It will also encourage other boaters within the area to make
a stop in during a visit (Kimes et al, 2012).
Being the fourth largest lake in Ontario, the water body of Lake Simcoe always beckons
to the soul. During the first exploration by the Europeans to this region, the lake was initially
named Quentironk, to mean beautiful water. The lake was later renamed as Lake Toronto, to
mean where trees stand in the water. The name stayed until in 1793 when John Graves renamed
it in memory of his dad who died during the same year. The capital city of Ontario also owes its
name from this water body. These two locations, the capital city and the lake have since
maintained a linkage as a result of a job well done as well as being a destination of commerce
(McCall & Lynn, 2015).
Friday harbor resort is intended to provide a one of a kind experience in dining, with
pulsating options that operate the gamut from elegant plated gala dinners in open air lakefront
ballrooms to basic lobster bakes on the soft powder beaches as well as pizza at the marina. There
also are options that range from trendy cocktails that are served on the terraces along the

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poolside to coffee served in the afternoon and sipped on nature trails that overlook the Lake
Simcoe.
Ideally everything that you might be looking for can be found in this resort and can
satisfy your senses. Whether it is an outfit for a night out, sporting equipment for a lake out or
even an interesting game for the kids, you will never miss out from the resort. The Friday
Harbor’s Marina village will provide spectacular collection of shops and stops that will provide
at least something for everyone (Kozup Creyer & Burton, 2013). You will definitely fulfill all
your senses. From feasting on a plethora of bistros and resto-bars, having a steak or grabbing a
signature drinks to watching the lap of the water against the marina. The resort is just the best
place to be.
Concept
Friday harbor resort has attracted several families who have been impressed by the vision
of the resort that is built along the lake Simcoe. The resort has been destined to be the premier
year round waterfront destination of Ontario with its constantly changing entertainment,
recreation and shopping activities. The Friday resort can also be easily accessed since it is just a
45 minute drive from the area around the greater Toronto (Bacon & Krpan, 2018). The main
intention of this writing is to perform an investigation on the concept of the Friday harbor resort
in Toronto. There has become a growing trend towards healthy eating, entertainment, recreation
and generally a healthy lifestyle. Besides the lifestyle that comes along from developing such a
flashy resort place, it also brings along profitability, popularity as well as attractiveness given
that it is a business that is well recognized all over the world.
The topic is also unique in its own way given that the concept of a flashy resort place in
Toronto is now becoming a major controller of the market and still and there are just a few set

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ups of the same. Also forming part of the analysis will be detailed information on the major
interests of the probable customers and the features that they would wish to be incorporated in
the Friday harbor resort (Bowen & Morris, 2015). A major task of this research work will also be
to perform a comparison of other common resort places available in the Toronto market. The
investigations are dependent on online reviews, literature review, and interviews from managers
from different departments and customers who have visited the Friday Harbor Resort. The major
concept that the Friday Harbor Resort is trying to convey is the concept of healthy food.
Findings reveal that many people often view healthy food resorts as either vegetarian or
somewhat Asian whereas other customers literally do not have any idea about the concept of
healthy food flashy resorts. The guest vision also revealed that there are few flashy resorts of the
Friday Harbor caliber in Toronto that can represent the healthy food concept within the region.
From the findings we were able to develop a business concept for a healthy food resort while
taking into action the major suggestions and feedbacks from the all the people interviewed
(Hemming & Marsh, 2013).
Friday Harbor resort is built on a 600 exciting acres on big bay point that is located in
Innisfil. This is the location where the excavation of the basin for the purpose of developing the
largest new inland marina in the whole of North America is situated. The marina is designed to
hold up to 1000 boat slips that add up to 4 kilometers of the newly built internal shoreline. The
Friday Harbor has a vibrant waterfront village that is destined to become a destination for leisure
and fun throughout all the seasons. The waterfront village has also been deemed as the hub of all
activities for all the residents of Friday harbor as well as boaters in the location. There also exist
plenty of boutiques, restaurants and galleries that are intended to line the board walk of the

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harbor as well as a remarkable entertainment program for the planning of festivals, live music,
outdoor events and markets (Burns, 2016).
Also currently taking shape is an 18-hole golf course designed by Carrick Design. The
golf course id sculpted with materials that are excavated from the marina. It therefore transforms
a relatively flat terrain into a landscape of ridges and dips that has got holes accustomed to the
players with different abilities. The golf course is designed in a way that it can achieve the
environmental standards of Aubodon international. The completion of the golf course will result
to the removal of at least 1.8 cubic meters of soil from the golf course location. Besides the golf
course, the future generation is also considered with the presence of a 200 acre nature preserve
that is set aside for them. it has up to 7 kilometers of trails that winds through this nature
preserve that is also a habitat for natural wildlife. It provides opportunities for walking, hiking,
cross country skiing as well as snow shoeing (Filimonau & Krivcova, 2017).
The Friday Harbor also brings along a year-round lake club that has a business center, a
spa, patio bar as well as outdoor fire pit. Also adding to the roster of fun during summer is a
tennis club with large sandy beach and a seasonal beach. Friday Harbor is destined to be the
home of luxury living with full time entertainment and fun. It has been set within the premier
playground in Ontario and is easily accessible through major highways as well as using the GO
Train coming from Toronto. Friday Harbor brings world class activities and a fresh modern
sense of flashy resort living closer to you and is welcome to anyone from all walks of life. From
all these interesting descriptions, it is evident that besides food and restaurant, one other major
that this resort place is conveying is the concept of entertainment and recreation since it also has
plenty of those.
Market

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Friday harbor is a new innovative waterfront resort that is developed on the shores of lake
Simcoe. It has generated several impressive feedback since it sales were opened to the public in
just over a few weeks of its opening. The Friday Harbor resort place sits on a 600 acre
development and was developed by Re:Play Resorts and Geranium Corporation. This
development is the largest resort in the whole of North America. It is popular since it provides all
the requirements for year-round recreation and relaxation. It comprises of a state of the art
marina that sits on a 40 acre development that has got up to 1000 boat slips (Filimonau et al,
2017). There also exists an impressive 18-hole golf course that walks through a 200 acre trail
that is a protected nature reserve with pulsating waterfront pedestrian village and is also inspired
by the greatest harbor tows in Europe. Friday Harbor represents a dynamic resort village that
brings together several condominiums as well as townhomes in just within one hour from
Toronto downtown and is convenient to access through train.
Food and Restaurant
One popular restaurant within the Friday Harbor resort is the Beach club restaurant. It is a
members only 55 seat joint that opened its doors to the public. The beach club restaurant invites
the Friday harbor community to explore and have a feel of what the resort has to offer in terms of
nice food and drinks during all seasons of the year. There are quite a lot of activities that goes on
in the beach club restaurant and all people are invited to have an experience of their own. The
beach club restaurant opened its wings for the members of the public in order to dispel the
widespread myth and belief that the resort is entirely a private initiative or just a destination
meant for summer. The beach club restaurant is built overlooking the Lake Simcoe and ensures
all people who walk in have something served for them. The restaurant has a wide range of menu
items from steaks, crisps salads, wings, burgers, pasta dishes, chips, flatbreads, fish and many

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more. There is ideally anything for anyone (Hemming, & Marsh, 2013). There also are several
offers on what is served. Dinner and lunch are on offer together with a Sunday brunch. The
dining room is designed with a huge roaring fireplace, several windows, a paneling that is white
and wooden and an upscale cottage décor that has got underlying nautical themes. The whole
atmosphere can be described as warm and inviting.
The beach club restaurant presents a food philosophy that can be expressed as local and
seasonal. The menu is changed quite often during the year in order to create a reflection of flavor
profiles of different seasons. There is an outside garden where the kitchen can grow its own
vegetables and fruits during the months of summer hence promoting a naturalist perspective.
After having that perfect meal at Beach Club restaurant, the guests can have fun by taking part in
activities within the resort that are open to the public. Besides the outdoor skating rink, the guests
can have a walk on the nature trails within the resort. The nature trails are worth up to 7
kilometers long and that offers a perfect distance to interact with nature. There also snowshoes,
fat bikes and cross country skis with several rental equipment to accomplish the moments. The
guests can also take a stroll the boardwalk that has been home to a gourmet food shop, fishbone
restaurant Starbucks and many more. The beach club restaurant is such a lovely place that is
open for the local community to come and experience a lot of exciting things. The Beach Club
Restaurant is such a good market for food and recreation due to the over 1000 home owners at
Friday Harbor. Business will definitely be booming for them due to the large target market
available (Hwang, & Lorenzen, 2013).
Real estate
After over ten years of serious planning, suggestions and approvals, this impressive
venture was finally launched in 2012. That year proved to be a new beginning for the Friday

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harbor resort being that way above $40 million of sales took place in just the first weekend of the
sales opening. Such impressive sales statistics and the beautiful scenes that this resort brings
about implies that it is a better place to invest in. the Friday Harbor resort has attracted several
markets due to the several facilities that the resort offers. The most targeted and booming market
is the real estate industries. The resort has provided a major investment market for several real
estates firms within Toronto and far across the borders (Jones & Mifll, 2011).
There have been massive sales since the resort was opened to the public. The sales begun
just within the first weekend and there have been no slowing down. Records have it that two
home designs were completely sold out during the first weekend including several homes that
have a valued price of more than $1 million. From a report presented by the president of the
Geranium Corporation, Earl Rumm, the first phase of their launch was a great success meaning
they got off to an impressive start. They were happy to report on the sales which implied that the
market embraces and shares their vision. The potential buyers have made an impressive response
and that they were all impressed by what Friday Harbor has to offer. The response was so great
that it even exceeded the expectations of corporation. The sales interestingly hit a record setting
limit for the resort industry in Ontario. It therefore became evident that the people of Toronto
equally consider and highly rate the prospect of owning a lakefront escape that is more close to
the city much more than owning any other development from the real estate industry.
The real estate market has been more competitive over the last decade. This implies that
in order to thrive in such a competitive industry, it is important to come with developments that
are unique and spectacular in their own ways. One such development that has not disappointed
and has greatly lived to its expectation is the Friday Harbor resort. It brings upon a new style
lakefront resort that entails all the cottage life aspects together with comprehensive amenities and

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sophisticated lifestyle that has no hassles of maintenance. The location if the Friday Harbor is
also spectacular being that it is designed in a four seasons resort to enable the home owners to
get involved in several year round pursuits that range from fishing, boating, cycling, kayaking,
beach volleyball, ice skating, cross country skiing, cycling, snow shoeing, cycling etc.
Entertainment and leisure
The Friday Harbor also brings along a year-round lake club that has a business center, a
spa, patio bar as well as outdoor fire pit. Also adding to the roster of fun during summer is a
tennis club with large sandy beach and a seasonal beach. Friday Harbor is destined to be the
home of luxury living with full time entertainment and fun (Kwong, 2012). It has been set within
the premier playground in Ontario and is easily accessible through major highways as well as
using the GO Train coming from Toronto. Friday Harbor brings world class activities and a fresh
modern sense of flashy resort living closer to you and is welcome to anyone from all walks of
life.
Advertising piece
FRIDAY HARBOR RESORT

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Welcome to the beginning of something extraordinary
LIVE EVERY DAY LIKE IT’S A FRIDAY
Friday Harbor invites you to come and experience the beginning of something extraordinary. It
was designed not just to be a place, but a destination where you will dream of paying a visit all
year round. It has beautiful scenes and exciting activities that will make every day of your life
like a Friday.
Spring and summer activities
 Canoeing
 Soccer Bike rentals Guided excursions

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The Friday Harbor Community is built by Geranium Homes. Geranium Homes were awarded the
best builders of the year 2012 in Ontario. Besides Geranium homes, other developers who form
part of the team are Re: Play Resorts, new urbanism architects Duany Plater-Zyberk and Co,
Doug Carrick who is award winning golf-course designer, Global Marina Designers Applied
Technologies & Management and Peter Clewes who is an acclaimed architect.
Such a qualified team played a major role in developing the Friday Harbor.
It doesn’t whether you are nature lover, one seeking the ultimate escape or one simply fancying a
break from the daily hustles, the welcome canter brings you to a myriad of highlights and
attractions at the Friday harbor resort. It welcomes you to an adventure of towards numerous
discoveries from the moment you arrive.

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Get an experience of beautiful views of the lake and the surrounding foliage in an exclusive
retreat that is woven into the resort stunning scenery
PLAY
This nest is just a golfers paradise. An 18-hole golf course of state of the art lush greenery and
world class architecture. It is designed by Doug Carrick