ENTR300 Case Study: Friday Harbour Resort Restaurant Analysis
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Case Study
AI Summary
This case study analyzes the Friday Harbour Resort, a waterfront community on Lake Simcoe, Ontario, focusing on its restaurant concepts and facility design. The resort aims to provide a relaxing lifestyle with various dining options, from elegant dinners to casual beachside experiences. The study examines the resort's market, including its target audience, the concept of healthy food, and the features that attract customers, such as the Beach Club Restaurant. The analysis also compares Friday Harbour to other resorts in the Toronto market and discusses the resort's development, including the marina, golf course, and nature preserve. The document also explores the restaurant's menu, design, and the overall experience it offers to guests, making it a premier destination for recreation and entertainment. The resort is designed to be a year-round destination, offering a variety of activities and amenities to attract visitors.

Running head: MENU AND FACILITY DESIGNING 0
MENU AND FACILITY DESIGNING
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MENU AND FACILITY DESIGNING 1
Executive summary
Friday harbor resort is a resort community that is nestled along the Simcoe shores. The
resort instills a resort lifestyle that is quite relaxing and appealing. It is barely 45 minutes away
from the greater area of Toronto and still manages to bring such a relaxing lifestyle. This resort
community is intended to boast during its peak time from 5000 to 8000 people that reside within
the site. There is also an increased potential of having more people over the weekends that are
busy and others visiting the area. There also exists a 1000 slip marina on this resort, making it
one of the largest marinas in Ontario. The marina will enable the owners of all these properties to
easily boat up in front of their home. It will also encourage other boaters within the area to make
a stop in during a visit (Kimes et al, 2012).
Being the fourth largest lake in Ontario, the water body of Lake Simcoe always beckons
to the soul. During the first exploration by the Europeans to this region, the lake was initially
named Quentironk, to mean beautiful water. The lake was later renamed as Lake Toronto, to
mean where trees stand in the water. The name stayed until in 1793 when John Graves renamed
it in memory of his dad who died during the same year. The capital city of Ontario also owes its
name from this water body. These two locations, the capital city and the lake have since
maintained a linkage as a result of a job well done as well as being a destination of commerce
(McCall & Lynn, 2015).
Friday harbor resort is intended to provide a one of a kind experience in dining, with
pulsating options that operate the gamut from elegant plated gala dinners in open air lakefront
ballrooms to basic lobster bakes on the soft powder beaches as well as pizza at the marina. There
also are options that range from trendy cocktails that are served on the terraces along the
Executive summary
Friday harbor resort is a resort community that is nestled along the Simcoe shores. The
resort instills a resort lifestyle that is quite relaxing and appealing. It is barely 45 minutes away
from the greater area of Toronto and still manages to bring such a relaxing lifestyle. This resort
community is intended to boast during its peak time from 5000 to 8000 people that reside within
the site. There is also an increased potential of having more people over the weekends that are
busy and others visiting the area. There also exists a 1000 slip marina on this resort, making it
one of the largest marinas in Ontario. The marina will enable the owners of all these properties to
easily boat up in front of their home. It will also encourage other boaters within the area to make
a stop in during a visit (Kimes et al, 2012).
Being the fourth largest lake in Ontario, the water body of Lake Simcoe always beckons
to the soul. During the first exploration by the Europeans to this region, the lake was initially
named Quentironk, to mean beautiful water. The lake was later renamed as Lake Toronto, to
mean where trees stand in the water. The name stayed until in 1793 when John Graves renamed
it in memory of his dad who died during the same year. The capital city of Ontario also owes its
name from this water body. These two locations, the capital city and the lake have since
maintained a linkage as a result of a job well done as well as being a destination of commerce
(McCall & Lynn, 2015).
Friday harbor resort is intended to provide a one of a kind experience in dining, with
pulsating options that operate the gamut from elegant plated gala dinners in open air lakefront
ballrooms to basic lobster bakes on the soft powder beaches as well as pizza at the marina. There
also are options that range from trendy cocktails that are served on the terraces along the

MENU AND FACILITY DESIGNING 2
poolside to coffee served in the afternoon and sipped on nature trails that overlook the Lake
Simcoe.
Ideally everything that you might be looking for can be found in this resort and can
satisfy your senses. Whether it is an outfit for a night out, sporting equipment for a lake out or
even an interesting game for the kids, you will never miss out from the resort. The Friday
Harbor’s Marina village will provide spectacular collection of shops and stops that will provide
at least something for everyone (Kozup Creyer & Burton, 2013). You will definitely fulfill all
your senses. From feasting on a plethora of bistros and resto-bars, having a steak or grabbing a
signature drinks to watching the lap of the water against the marina. The resort is just the best
place to be.
Concept
Friday harbor resort has attracted several families who have been impressed by the vision
of the resort that is built along the lake Simcoe. The resort has been destined to be the premier
year round waterfront destination of Ontario with its constantly changing entertainment,
recreation and shopping activities. The Friday resort can also be easily accessed since it is just a
45 minute drive from the area around the greater Toronto (Bacon & Krpan, 2018). The main
intention of this writing is to perform an investigation on the concept of the Friday harbor resort
in Toronto. There has become a growing trend towards healthy eating, entertainment, recreation
and generally a healthy lifestyle. Besides the lifestyle that comes along from developing such a
flashy resort place, it also brings along profitability, popularity as well as attractiveness given
that it is a business that is well recognized all over the world.
The topic is also unique in its own way given that the concept of a flashy resort place in
Toronto is now becoming a major controller of the market and still and there are just a few set
poolside to coffee served in the afternoon and sipped on nature trails that overlook the Lake
Simcoe.
Ideally everything that you might be looking for can be found in this resort and can
satisfy your senses. Whether it is an outfit for a night out, sporting equipment for a lake out or
even an interesting game for the kids, you will never miss out from the resort. The Friday
Harbor’s Marina village will provide spectacular collection of shops and stops that will provide
at least something for everyone (Kozup Creyer & Burton, 2013). You will definitely fulfill all
your senses. From feasting on a plethora of bistros and resto-bars, having a steak or grabbing a
signature drinks to watching the lap of the water against the marina. The resort is just the best
place to be.
Concept
Friday harbor resort has attracted several families who have been impressed by the vision
of the resort that is built along the lake Simcoe. The resort has been destined to be the premier
year round waterfront destination of Ontario with its constantly changing entertainment,
recreation and shopping activities. The Friday resort can also be easily accessed since it is just a
45 minute drive from the area around the greater Toronto (Bacon & Krpan, 2018). The main
intention of this writing is to perform an investigation on the concept of the Friday harbor resort
in Toronto. There has become a growing trend towards healthy eating, entertainment, recreation
and generally a healthy lifestyle. Besides the lifestyle that comes along from developing such a
flashy resort place, it also brings along profitability, popularity as well as attractiveness given
that it is a business that is well recognized all over the world.
The topic is also unique in its own way given that the concept of a flashy resort place in
Toronto is now becoming a major controller of the market and still and there are just a few set
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MENU AND FACILITY DESIGNING 3
ups of the same. Also forming part of the analysis will be detailed information on the major
interests of the probable customers and the features that they would wish to be incorporated in
the Friday harbor resort (Bowen & Morris, 2015). A major task of this research work will also be
to perform a comparison of other common resort places available in the Toronto market. The
investigations are dependent on online reviews, literature review, and interviews from managers
from different departments and customers who have visited the Friday Harbor Resort. The major
concept that the Friday Harbor Resort is trying to convey is the concept of healthy food.
Findings reveal that many people often view healthy food resorts as either vegetarian or
somewhat Asian whereas other customers literally do not have any idea about the concept of
healthy food flashy resorts. The guest vision also revealed that there are few flashy resorts of the
Friday Harbor caliber in Toronto that can represent the healthy food concept within the region.
From the findings we were able to develop a business concept for a healthy food resort while
taking into action the major suggestions and feedbacks from the all the people interviewed
(Hemming & Marsh, 2013).
Friday Harbor resort is built on a 600 exciting acres on big bay point that is located in
Innisfil. This is the location where the excavation of the basin for the purpose of developing the
largest new inland marina in the whole of North America is situated. The marina is designed to
hold up to 1000 boat slips that add up to 4 kilometers of the newly built internal shoreline. The
Friday Harbor has a vibrant waterfront village that is destined to become a destination for leisure
and fun throughout all the seasons. The waterfront village has also been deemed as the hub of all
activities for all the residents of Friday harbor as well as boaters in the location. There also exist
plenty of boutiques, restaurants and galleries that are intended to line the board walk of the
ups of the same. Also forming part of the analysis will be detailed information on the major
interests of the probable customers and the features that they would wish to be incorporated in
the Friday harbor resort (Bowen & Morris, 2015). A major task of this research work will also be
to perform a comparison of other common resort places available in the Toronto market. The
investigations are dependent on online reviews, literature review, and interviews from managers
from different departments and customers who have visited the Friday Harbor Resort. The major
concept that the Friday Harbor Resort is trying to convey is the concept of healthy food.
Findings reveal that many people often view healthy food resorts as either vegetarian or
somewhat Asian whereas other customers literally do not have any idea about the concept of
healthy food flashy resorts. The guest vision also revealed that there are few flashy resorts of the
Friday Harbor caliber in Toronto that can represent the healthy food concept within the region.
From the findings we were able to develop a business concept for a healthy food resort while
taking into action the major suggestions and feedbacks from the all the people interviewed
(Hemming & Marsh, 2013).
Friday Harbor resort is built on a 600 exciting acres on big bay point that is located in
Innisfil. This is the location where the excavation of the basin for the purpose of developing the
largest new inland marina in the whole of North America is situated. The marina is designed to
hold up to 1000 boat slips that add up to 4 kilometers of the newly built internal shoreline. The
Friday Harbor has a vibrant waterfront village that is destined to become a destination for leisure
and fun throughout all the seasons. The waterfront village has also been deemed as the hub of all
activities for all the residents of Friday harbor as well as boaters in the location. There also exist
plenty of boutiques, restaurants and galleries that are intended to line the board walk of the
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MENU AND FACILITY DESIGNING 4
harbor as well as a remarkable entertainment program for the planning of festivals, live music,
outdoor events and markets (Burns, 2016).
Also currently taking shape is an 18-hole golf course designed by Carrick Design. The
golf course id sculpted with materials that are excavated from the marina. It therefore transforms
a relatively flat terrain into a landscape of ridges and dips that has got holes accustomed to the
players with different abilities. The golf course is designed in a way that it can achieve the
environmental standards of Aubodon international. The completion of the golf course will result
to the removal of at least 1.8 cubic meters of soil from the golf course location. Besides the golf
course, the future generation is also considered with the presence of a 200 acre nature preserve
that is set aside for them. it has up to 7 kilometers of trails that winds through this nature
preserve that is also a habitat for natural wildlife. It provides opportunities for walking, hiking,
cross country skiing as well as snow shoeing (Filimonau & Krivcova, 2017).
The Friday Harbor also brings along a year-round lake club that has a business center, a
spa, patio bar as well as outdoor fire pit. Also adding to the roster of fun during summer is a
tennis club with large sandy beach and a seasonal beach. Friday Harbor is destined to be the
home of luxury living with full time entertainment and fun. It has been set within the premier
playground in Ontario and is easily accessible through major highways as well as using the GO
Train coming from Toronto. Friday Harbor brings world class activities and a fresh modern
sense of flashy resort living closer to you and is welcome to anyone from all walks of life. From
all these interesting descriptions, it is evident that besides food and restaurant, one other major
that this resort place is conveying is the concept of entertainment and recreation since it also has
plenty of those.
Market
harbor as well as a remarkable entertainment program for the planning of festivals, live music,
outdoor events and markets (Burns, 2016).
Also currently taking shape is an 18-hole golf course designed by Carrick Design. The
golf course id sculpted with materials that are excavated from the marina. It therefore transforms
a relatively flat terrain into a landscape of ridges and dips that has got holes accustomed to the
players with different abilities. The golf course is designed in a way that it can achieve the
environmental standards of Aubodon international. The completion of the golf course will result
to the removal of at least 1.8 cubic meters of soil from the golf course location. Besides the golf
course, the future generation is also considered with the presence of a 200 acre nature preserve
that is set aside for them. it has up to 7 kilometers of trails that winds through this nature
preserve that is also a habitat for natural wildlife. It provides opportunities for walking, hiking,
cross country skiing as well as snow shoeing (Filimonau & Krivcova, 2017).
The Friday Harbor also brings along a year-round lake club that has a business center, a
spa, patio bar as well as outdoor fire pit. Also adding to the roster of fun during summer is a
tennis club with large sandy beach and a seasonal beach. Friday Harbor is destined to be the
home of luxury living with full time entertainment and fun. It has been set within the premier
playground in Ontario and is easily accessible through major highways as well as using the GO
Train coming from Toronto. Friday Harbor brings world class activities and a fresh modern
sense of flashy resort living closer to you and is welcome to anyone from all walks of life. From
all these interesting descriptions, it is evident that besides food and restaurant, one other major
that this resort place is conveying is the concept of entertainment and recreation since it also has
plenty of those.
Market

MENU AND FACILITY DESIGNING 5
Friday harbor is a new innovative waterfront resort that is developed on the shores of lake
Simcoe. It has generated several impressive feedback since it sales were opened to the public in
just over a few weeks of its opening. The Friday Harbor resort place sits on a 600 acre
development and was developed by Re:Play Resorts and Geranium Corporation. This
development is the largest resort in the whole of North America. It is popular since it provides all
the requirements for year-round recreation and relaxation. It comprises of a state of the art
marina that sits on a 40 acre development that has got up to 1000 boat slips (Filimonau et al,
2017). There also exists an impressive 18-hole golf course that walks through a 200 acre trail
that is a protected nature reserve with pulsating waterfront pedestrian village and is also inspired
by the greatest harbor tows in Europe. Friday Harbor represents a dynamic resort village that
brings together several condominiums as well as townhomes in just within one hour from
Toronto downtown and is convenient to access through train.
Food and Restaurant
One popular restaurant within the Friday Harbor resort is the Beach club restaurant. It is a
members only 55 seat joint that opened its doors to the public. The beach club restaurant invites
the Friday harbor community to explore and have a feel of what the resort has to offer in terms of
nice food and drinks during all seasons of the year. There are quite a lot of activities that goes on
in the beach club restaurant and all people are invited to have an experience of their own. The
beach club restaurant opened its wings for the members of the public in order to dispel the
widespread myth and belief that the resort is entirely a private initiative or just a destination
meant for summer. The beach club restaurant is built overlooking the Lake Simcoe and ensures
all people who walk in have something served for them. The restaurant has a wide range of menu
items from steaks, crisps salads, wings, burgers, pasta dishes, chips, flatbreads, fish and many
Friday harbor is a new innovative waterfront resort that is developed on the shores of lake
Simcoe. It has generated several impressive feedback since it sales were opened to the public in
just over a few weeks of its opening. The Friday Harbor resort place sits on a 600 acre
development and was developed by Re:Play Resorts and Geranium Corporation. This
development is the largest resort in the whole of North America. It is popular since it provides all
the requirements for year-round recreation and relaxation. It comprises of a state of the art
marina that sits on a 40 acre development that has got up to 1000 boat slips (Filimonau et al,
2017). There also exists an impressive 18-hole golf course that walks through a 200 acre trail
that is a protected nature reserve with pulsating waterfront pedestrian village and is also inspired
by the greatest harbor tows in Europe. Friday Harbor represents a dynamic resort village that
brings together several condominiums as well as townhomes in just within one hour from
Toronto downtown and is convenient to access through train.
Food and Restaurant
One popular restaurant within the Friday Harbor resort is the Beach club restaurant. It is a
members only 55 seat joint that opened its doors to the public. The beach club restaurant invites
the Friday harbor community to explore and have a feel of what the resort has to offer in terms of
nice food and drinks during all seasons of the year. There are quite a lot of activities that goes on
in the beach club restaurant and all people are invited to have an experience of their own. The
beach club restaurant opened its wings for the members of the public in order to dispel the
widespread myth and belief that the resort is entirely a private initiative or just a destination
meant for summer. The beach club restaurant is built overlooking the Lake Simcoe and ensures
all people who walk in have something served for them. The restaurant has a wide range of menu
items from steaks, crisps salads, wings, burgers, pasta dishes, chips, flatbreads, fish and many
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MENU AND FACILITY DESIGNING 6
more. There is ideally anything for anyone (Hemming, & Marsh, 2013). There also are several
offers on what is served. Dinner and lunch are on offer together with a Sunday brunch. The
dining room is designed with a huge roaring fireplace, several windows, a paneling that is white
and wooden and an upscale cottage décor that has got underlying nautical themes. The whole
atmosphere can be described as warm and inviting.
The beach club restaurant presents a food philosophy that can be expressed as local and
seasonal. The menu is changed quite often during the year in order to create a reflection of flavor
profiles of different seasons. There is an outside garden where the kitchen can grow its own
vegetables and fruits during the months of summer hence promoting a naturalist perspective.
After having that perfect meal at Beach Club restaurant, the guests can have fun by taking part in
activities within the resort that are open to the public. Besides the outdoor skating rink, the guests
can have a walk on the nature trails within the resort. The nature trails are worth up to 7
kilometers long and that offers a perfect distance to interact with nature. There also snowshoes,
fat bikes and cross country skis with several rental equipment to accomplish the moments. The
guests can also take a stroll the boardwalk that has been home to a gourmet food shop, fishbone
restaurant Starbucks and many more. The beach club restaurant is such a lovely place that is
open for the local community to come and experience a lot of exciting things. The Beach Club
Restaurant is such a good market for food and recreation due to the over 1000 home owners at
Friday Harbor. Business will definitely be booming for them due to the large target market
available (Hwang, & Lorenzen, 2013).
Real estate
After over ten years of serious planning, suggestions and approvals, this impressive
venture was finally launched in 2012. That year proved to be a new beginning for the Friday
more. There is ideally anything for anyone (Hemming, & Marsh, 2013). There also are several
offers on what is served. Dinner and lunch are on offer together with a Sunday brunch. The
dining room is designed with a huge roaring fireplace, several windows, a paneling that is white
and wooden and an upscale cottage décor that has got underlying nautical themes. The whole
atmosphere can be described as warm and inviting.
The beach club restaurant presents a food philosophy that can be expressed as local and
seasonal. The menu is changed quite often during the year in order to create a reflection of flavor
profiles of different seasons. There is an outside garden where the kitchen can grow its own
vegetables and fruits during the months of summer hence promoting a naturalist perspective.
After having that perfect meal at Beach Club restaurant, the guests can have fun by taking part in
activities within the resort that are open to the public. Besides the outdoor skating rink, the guests
can have a walk on the nature trails within the resort. The nature trails are worth up to 7
kilometers long and that offers a perfect distance to interact with nature. There also snowshoes,
fat bikes and cross country skis with several rental equipment to accomplish the moments. The
guests can also take a stroll the boardwalk that has been home to a gourmet food shop, fishbone
restaurant Starbucks and many more. The beach club restaurant is such a lovely place that is
open for the local community to come and experience a lot of exciting things. The Beach Club
Restaurant is such a good market for food and recreation due to the over 1000 home owners at
Friday Harbor. Business will definitely be booming for them due to the large target market
available (Hwang, & Lorenzen, 2013).
Real estate
After over ten years of serious planning, suggestions and approvals, this impressive
venture was finally launched in 2012. That year proved to be a new beginning for the Friday
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MENU AND FACILITY DESIGNING 7
harbor resort being that way above $40 million of sales took place in just the first weekend of the
sales opening. Such impressive sales statistics and the beautiful scenes that this resort brings
about implies that it is a better place to invest in. the Friday Harbor resort has attracted several
markets due to the several facilities that the resort offers. The most targeted and booming market
is the real estate industries. The resort has provided a major investment market for several real
estates firms within Toronto and far across the borders (Jones & Mifll, 2011).
There have been massive sales since the resort was opened to the public. The sales begun
just within the first weekend and there have been no slowing down. Records have it that two
home designs were completely sold out during the first weekend including several homes that
have a valued price of more than $1 million. From a report presented by the president of the
Geranium Corporation, Earl Rumm, the first phase of their launch was a great success meaning
they got off to an impressive start. They were happy to report on the sales which implied that the
market embraces and shares their vision. The potential buyers have made an impressive response
and that they were all impressed by what Friday Harbor has to offer. The response was so great
that it even exceeded the expectations of corporation. The sales interestingly hit a record setting
limit for the resort industry in Ontario. It therefore became evident that the people of Toronto
equally consider and highly rate the prospect of owning a lakefront escape that is more close to
the city much more than owning any other development from the real estate industry.
The real estate market has been more competitive over the last decade. This implies that
in order to thrive in such a competitive industry, it is important to come with developments that
are unique and spectacular in their own ways. One such development that has not disappointed
and has greatly lived to its expectation is the Friday Harbor resort. It brings upon a new style
lakefront resort that entails all the cottage life aspects together with comprehensive amenities and
harbor resort being that way above $40 million of sales took place in just the first weekend of the
sales opening. Such impressive sales statistics and the beautiful scenes that this resort brings
about implies that it is a better place to invest in. the Friday Harbor resort has attracted several
markets due to the several facilities that the resort offers. The most targeted and booming market
is the real estate industries. The resort has provided a major investment market for several real
estates firms within Toronto and far across the borders (Jones & Mifll, 2011).
There have been massive sales since the resort was opened to the public. The sales begun
just within the first weekend and there have been no slowing down. Records have it that two
home designs were completely sold out during the first weekend including several homes that
have a valued price of more than $1 million. From a report presented by the president of the
Geranium Corporation, Earl Rumm, the first phase of their launch was a great success meaning
they got off to an impressive start. They were happy to report on the sales which implied that the
market embraces and shares their vision. The potential buyers have made an impressive response
and that they were all impressed by what Friday Harbor has to offer. The response was so great
that it even exceeded the expectations of corporation. The sales interestingly hit a record setting
limit for the resort industry in Ontario. It therefore became evident that the people of Toronto
equally consider and highly rate the prospect of owning a lakefront escape that is more close to
the city much more than owning any other development from the real estate industry.
The real estate market has been more competitive over the last decade. This implies that
in order to thrive in such a competitive industry, it is important to come with developments that
are unique and spectacular in their own ways. One such development that has not disappointed
and has greatly lived to its expectation is the Friday Harbor resort. It brings upon a new style
lakefront resort that entails all the cottage life aspects together with comprehensive amenities and

MENU AND FACILITY DESIGNING 8
sophisticated lifestyle that has no hassles of maintenance. The location if the Friday Harbor is
also spectacular being that it is designed in a four seasons resort to enable the home owners to
get involved in several year round pursuits that range from fishing, boating, cycling, kayaking,
beach volleyball, ice skating, cross country skiing, cycling, snow shoeing, cycling etc.
Entertainment and leisure
The Friday Harbor also brings along a year-round lake club that has a business center, a
spa, patio bar as well as outdoor fire pit. Also adding to the roster of fun during summer is a
tennis club with large sandy beach and a seasonal beach. Friday Harbor is destined to be the
home of luxury living with full time entertainment and fun (Kwong, 2012). It has been set within
the premier playground in Ontario and is easily accessible through major highways as well as
using the GO Train coming from Toronto. Friday Harbor brings world class activities and a fresh
modern sense of flashy resort living closer to you and is welcome to anyone from all walks of
life.
Advertising piece
FRIDAY HARBOR RESORT
sophisticated lifestyle that has no hassles of maintenance. The location if the Friday Harbor is
also spectacular being that it is designed in a four seasons resort to enable the home owners to
get involved in several year round pursuits that range from fishing, boating, cycling, kayaking,
beach volleyball, ice skating, cross country skiing, cycling, snow shoeing, cycling etc.
Entertainment and leisure
The Friday Harbor also brings along a year-round lake club that has a business center, a
spa, patio bar as well as outdoor fire pit. Also adding to the roster of fun during summer is a
tennis club with large sandy beach and a seasonal beach. Friday Harbor is destined to be the
home of luxury living with full time entertainment and fun (Kwong, 2012). It has been set within
the premier playground in Ontario and is easily accessible through major highways as well as
using the GO Train coming from Toronto. Friday Harbor brings world class activities and a fresh
modern sense of flashy resort living closer to you and is welcome to anyone from all walks of
life.
Advertising piece
FRIDAY HARBOR RESORT
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MENU AND FACILITY DESIGNING 9
Welcome to the beginning of something extraordinary
LIVE EVERY DAY LIKE IT’S A FRIDAY
Friday Harbor invites you to come and experience the beginning of something extraordinary. It
was designed not just to be a place, but a destination where you will dream of paying a visit all
year round. It has beautiful scenes and exciting activities that will make every day of your life
like a Friday.
Spring and summer activities
Canoeing
Soccer Bike rentals Guided excursions
Welcome to the beginning of something extraordinary
LIVE EVERY DAY LIKE IT’S A FRIDAY
Friday Harbor invites you to come and experience the beginning of something extraordinary. It
was designed not just to be a place, but a destination where you will dream of paying a visit all
year round. It has beautiful scenes and exciting activities that will make every day of your life
like a Friday.
Spring and summer activities
Canoeing
Soccer Bike rentals Guided excursions
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MENU AND FACILITY DESIGNING 10
The Friday Harbor Community is built by Geranium Homes. Geranium Homes were awarded the
best builders of the year 2012 in Ontario. Besides Geranium homes, other developers who form
part of the team are Re: Play Resorts, new urbanism architects Duany Plater-Zyberk and Co,
Doug Carrick who is award winning golf-course designer, Global Marina Designers Applied
Technologies & Management and Peter Clewes who is an acclaimed architect.
Such a qualified team played a major role in developing the Friday Harbor.
It doesn’t whether you are nature lover, one seeking the ultimate escape or one simply fancying a
break from the daily hustles, the welcome canter brings you to a myriad of highlights and
attractions at the Friday harbor resort. It welcomes you to an adventure of towards numerous
discoveries from the moment you arrive.
The Friday Harbor Community is built by Geranium Homes. Geranium Homes were awarded the
best builders of the year 2012 in Ontario. Besides Geranium homes, other developers who form
part of the team are Re: Play Resorts, new urbanism architects Duany Plater-Zyberk and Co,
Doug Carrick who is award winning golf-course designer, Global Marina Designers Applied
Technologies & Management and Peter Clewes who is an acclaimed architect.
Such a qualified team played a major role in developing the Friday Harbor.
It doesn’t whether you are nature lover, one seeking the ultimate escape or one simply fancying a
break from the daily hustles, the welcome canter brings you to a myriad of highlights and
attractions at the Friday harbor resort. It welcomes you to an adventure of towards numerous
discoveries from the moment you arrive.

MENU AND FACILITY DESIGNING 11
Get an experience of beautiful views of the lake and the surrounding foliage in an exclusive
retreat that is woven into the resort stunning scenery
PLAY
This nest is just a golfers paradise. An 18-hole golf course of state of the art lush greenery and
world class architecture. It is designed by Doug Carrick
Get an experience of beautiful views of the lake and the surrounding foliage in an exclusive
retreat that is woven into the resort stunning scenery
PLAY
This nest is just a golfers paradise. An 18-hole golf course of state of the art lush greenery and
world class architecture. It is designed by Doug Carrick
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MENU AND FACILITY DESIGNING 12
Definitely the largest marina in the whole of north america ready to meet all the visitors needs.
Up to a third of the 600 acre resrt represents a nature preserve
Definitely the largest marina in the whole of north america ready to meet all the visitors needs.
Up to a third of the 600 acre resrt represents a nature preserve
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MENU AND FACILITY DESIGNING 13
Brings together nuances of the greatest beach destinations in the world.
COME AND EXPERIENCE FRIDAY HARBOR RESORT
Quick facts on Friday Harbor
It is the largest built resort in the whole of North America. It include up to 1600
residential units, a pedestrian village, up to 400 hotel rooms, a 40 acre Marina that has up
to 1000 boat slips, a 200 acre environmentally nature preserve and an 18 hole
championship golf course.
Friday Harbor is set to establish a new benchmark for sustainable development of resort.
It has also brought together several considerations including protection of endangered
species, wildlife habitat, and reduction of greenhouses gases and water quality during its
phases of planning.
A full service marina that can accommodate any boat that is able to wade through
waterway of Trent Severn Waterway.
Friday Harbor guarantees creation of up to 1000 permanent jobs as well as other 1486 off
site jobs once the construction is completed.
Brings together nuances of the greatest beach destinations in the world.
COME AND EXPERIENCE FRIDAY HARBOR RESORT
Quick facts on Friday Harbor
It is the largest built resort in the whole of North America. It include up to 1600
residential units, a pedestrian village, up to 400 hotel rooms, a 40 acre Marina that has up
to 1000 boat slips, a 200 acre environmentally nature preserve and an 18 hole
championship golf course.
Friday Harbor is set to establish a new benchmark for sustainable development of resort.
It has also brought together several considerations including protection of endangered
species, wildlife habitat, and reduction of greenhouses gases and water quality during its
phases of planning.
A full service marina that can accommodate any boat that is able to wade through
waterway of Trent Severn Waterway.
Friday Harbor guarantees creation of up to 1000 permanent jobs as well as other 1486 off
site jobs once the construction is completed.

MENU AND FACILITY DESIGNING 14
Friday Harbor also guarantees up to 8000 people in employment during the construction
phases.
The resort will be a major revenue generation for the Simcoe County by generating close
to $2.4 million yearly in taxes and another $4.4 million yearly in taxes for Innisfil.
Up to $190 million will be yearly by owners and visitors to the resort in the regional and
local community.
Layout
Friday Harbor sits on a 600 glorious acres on Big Bay Point located in Innisfil. It is
basically the largest resort place ever developed in the whole of North America. The master plan
for this design was arrived at by several teams with admirable integrity and experience in their
respective fields. The Friday Harbor Community is built by Geranium Homes. Geranium Homes
were awarded the best builders of the year 2012 in Ontario. Besides Geranium homes, other
developers who form part of the team are Re: Play Resorts, new urbanism architects Duany
Plater-Zyberk and Co, Doug Carrick who is award winning golf-course designer, Global Marina
Designers Applied Technologies & Management and Peter Clewes who is an acclaimed
architect. With such a qualified and dignified team, there are definitely no worries and that has
been proven by producing a state of the art resort (Reynolds, Merritt & Pinckney, 2015). The
basic features of the Friday Resort range from a beautiful lifestyle mix of beach, lake, tennis,
golf, a preserve as well as one of the largest in land marina in the whole of North America.
A nature reserve that sits on a 200 acre space
More than 7 kilometers of hiking trails that are well groomed
A 1000 slip marina destination
Friday Harbor also guarantees up to 8000 people in employment during the construction
phases.
The resort will be a major revenue generation for the Simcoe County by generating close
to $2.4 million yearly in taxes and another $4.4 million yearly in taxes for Innisfil.
Up to $190 million will be yearly by owners and visitors to the resort in the regional and
local community.
Layout
Friday Harbor sits on a 600 glorious acres on Big Bay Point located in Innisfil. It is
basically the largest resort place ever developed in the whole of North America. The master plan
for this design was arrived at by several teams with admirable integrity and experience in their
respective fields. The Friday Harbor Community is built by Geranium Homes. Geranium Homes
were awarded the best builders of the year 2012 in Ontario. Besides Geranium homes, other
developers who form part of the team are Re: Play Resorts, new urbanism architects Duany
Plater-Zyberk and Co, Doug Carrick who is award winning golf-course designer, Global Marina
Designers Applied Technologies & Management and Peter Clewes who is an acclaimed
architect. With such a qualified and dignified team, there are definitely no worries and that has
been proven by producing a state of the art resort (Reynolds, Merritt & Pinckney, 2015). The
basic features of the Friday Resort range from a beautiful lifestyle mix of beach, lake, tennis,
golf, a preserve as well as one of the largest in land marina in the whole of North America.
A nature reserve that sits on a 200 acre space
More than 7 kilometers of hiking trails that are well groomed
A 1000 slip marina destination
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MENU AND FACILITY DESIGNING 15
An 18-hole golf course designed the famous Doug Carrick. It also includes a driving
range that is uniquely designed with breathtaking views.
Spectacular marina village retail.
A prestigious lake club
A leading destination for businesses due to its state of the art conference space that sits on
a 53000 square feet space
The following diagram gives an illustration of the Friday Harbor resort.
Figure 1: Friday Harbor Resort layout
It is a 600 acre resort community that involved great master planning to achieve the
required design. Each and every acre has been raised up in order to provide a lifestyle living for
the residents that have never been witnessed before. It has been divided into 5 extra ordinary
locations such that a guest is able to spend a day at the marina village and moves to the lake club
An 18-hole golf course designed the famous Doug Carrick. It also includes a driving
range that is uniquely designed with breathtaking views.
Spectacular marina village retail.
A prestigious lake club
A leading destination for businesses due to its state of the art conference space that sits on
a 53000 square feet space
The following diagram gives an illustration of the Friday Harbor resort.
Figure 1: Friday Harbor Resort layout
It is a 600 acre resort community that involved great master planning to achieve the
required design. Each and every acre has been raised up in order to provide a lifestyle living for
the residents that have never been witnessed before. It has been divided into 5 extra ordinary
locations such that a guest is able to spend a day at the marina village and moves to the lake club
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MENU AND FACILITY DESIGNING 16
during the night. A guest can also have a stroll at the Marina village with much excitement given
it simply has everything, from bistros to boats. A state of the art 18-hole golf course will always
leave you with the desire to keep visiting the place. Taking a walk or jog along the natures path
in the community lush, a 200 acre nature preserve, just summarizes a perfect experience.
Beach life- Spend peaceful moments at the beach and some time off on the courts. It Comes
along with a sandy beach that has got a football and volleyball playing field. It is also a perfect
place for waterskiing, canoeing, swimming etc.
Welcome to the club- the heart of the marina and the soul of urban experience is the lake club.
Get a chance to dip yourself in the pool and also experience hot tub, snack bar, a wellness center,
bar and many more.
Marina life- a marina village that has been designed with the concept of even if an individual is
getting away from everything; one would still wish to be a part of it all.
Walkers’ paradise- it is set within the pristine nature reserve cutting through 200 acres of space.
It has over 7 km of neatly manicured walking trails that assist in immersing you in the sounds
and sights of nature.
Swing into it- find out the paradise of a golfer, within Lake Simcoe tranquil beauty. It is an 18-
hole course of lush greenery and world class sportsmanship.
Natural beauty- Get an experience of serene beauty with the lush natural reserve. Also get a
chance to enjoy a tranquil passageway from everyone else
Layout rationale
Friday Harbor is a 600 acre resort community that involved great master planning
to achieve the required design. Each and every acre has been raised up in order to provide a
lifestyle living for the residents that have never been witnessed before. It has been divided into 5
during the night. A guest can also have a stroll at the Marina village with much excitement given
it simply has everything, from bistros to boats. A state of the art 18-hole golf course will always
leave you with the desire to keep visiting the place. Taking a walk or jog along the natures path
in the community lush, a 200 acre nature preserve, just summarizes a perfect experience.
Beach life- Spend peaceful moments at the beach and some time off on the courts. It Comes
along with a sandy beach that has got a football and volleyball playing field. It is also a perfect
place for waterskiing, canoeing, swimming etc.
Welcome to the club- the heart of the marina and the soul of urban experience is the lake club.
Get a chance to dip yourself in the pool and also experience hot tub, snack bar, a wellness center,
bar and many more.
Marina life- a marina village that has been designed with the concept of even if an individual is
getting away from everything; one would still wish to be a part of it all.
Walkers’ paradise- it is set within the pristine nature reserve cutting through 200 acres of space.
It has over 7 km of neatly manicured walking trails that assist in immersing you in the sounds
and sights of nature.
Swing into it- find out the paradise of a golfer, within Lake Simcoe tranquil beauty. It is an 18-
hole course of lush greenery and world class sportsmanship.
Natural beauty- Get an experience of serene beauty with the lush natural reserve. Also get a
chance to enjoy a tranquil passageway from everyone else
Layout rationale
Friday Harbor is a 600 acre resort community that involved great master planning
to achieve the required design. Each and every acre has been raised up in order to provide a
lifestyle living for the residents that have never been witnessed before. It has been divided into 5

MENU AND FACILITY DESIGNING 17
extra ordinary locations such that a guest is able to spend a day at the marina village and moves
to the lake club during the night (Saad Andaleeb, & Conway, 2012). A guest can also have a
stroll at the Marina village with much excitement given it simply has everything, from bistros to
boats. A state of the art 18-hole golf course will always leave you with the desire to keep visiting
the place. Taking a walk or jog along the natures path in the community lush, a 200 acre nature
preserve, just summarizes a perfect experience.
Figure 2: Friday Harbor Resort map layout
Basic features of the Friday Harbor resort
It is the largest built resort in the whole of North America. It include up to 1600
residential units, a pedestrian village, up to 400 hotel rooms, a 40 acre Marina that has up
to 1000 boat slips, a 200 acre environmentally nature preserve and an 18 hole
championship golf course.
Friday Harbor is set to establish a new benchmark for sustainable development of resort.
It has also brought together several considerations including protection of endangered
extra ordinary locations such that a guest is able to spend a day at the marina village and moves
to the lake club during the night (Saad Andaleeb, & Conway, 2012). A guest can also have a
stroll at the Marina village with much excitement given it simply has everything, from bistros to
boats. A state of the art 18-hole golf course will always leave you with the desire to keep visiting
the place. Taking a walk or jog along the natures path in the community lush, a 200 acre nature
preserve, just summarizes a perfect experience.
Figure 2: Friday Harbor Resort map layout
Basic features of the Friday Harbor resort
It is the largest built resort in the whole of North America. It include up to 1600
residential units, a pedestrian village, up to 400 hotel rooms, a 40 acre Marina that has up
to 1000 boat slips, a 200 acre environmentally nature preserve and an 18 hole
championship golf course.
Friday Harbor is set to establish a new benchmark for sustainable development of resort.
It has also brought together several considerations including protection of endangered
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MENU AND FACILITY DESIGNING 18
species, wildlife habitat, and reduction of greenhouses gases and water quality during its
phases of planning.
A full service marina that can accommodate any boat that is able to wade through
waterway of Trent Severn Waterway.
Menu
Breakfast plates
Lakeview eggs benedict 2 poached eggs on toasted homestead bakery sourdough,
hollandaise sauce, peameal bacon, sauted mushrooms, asparagus,
herb roasted potatoes, roasted tomatoes
Avocado breakfast sand witch avocado, tomatoes, fried eggs, age white cheddar,
homestead bakery sourdough, aioli, herb roasted potatoes
Harbor maser view waffles Belgian style waffle, everything maple maple syrup, berry compote
Eggs to order choice of two eggs, choice of homestead bakery sourdough or
multigrain
Golden buttermilk pancakes 3 pancakes, everything maple maple syrup, berry compote
Lunch and dinner menu
Lakeview garden tomato caprese salad heirloom tomatoes, olive oil, buffalo mozzarella,
basil
Arugula fig salad organic arugula, goat cheese, radicchio, balsamic vinaigrette
Beach club super greens organic spinach, Barrie hill farms berries, frisee, kale, blueberry
chia seed vinaigrette, toasted pumpkin seeds
Beef tenderloin Carpaccio organic arugula, extra virgin olive oil, lemon, parmigiano
species, wildlife habitat, and reduction of greenhouses gases and water quality during its
phases of planning.
A full service marina that can accommodate any boat that is able to wade through
waterway of Trent Severn Waterway.
Menu
Breakfast plates
Lakeview eggs benedict 2 poached eggs on toasted homestead bakery sourdough,
hollandaise sauce, peameal bacon, sauted mushrooms, asparagus,
herb roasted potatoes, roasted tomatoes
Avocado breakfast sand witch avocado, tomatoes, fried eggs, age white cheddar,
homestead bakery sourdough, aioli, herb roasted potatoes
Harbor maser view waffles Belgian style waffle, everything maple maple syrup, berry compote
Eggs to order choice of two eggs, choice of homestead bakery sourdough or
multigrain
Golden buttermilk pancakes 3 pancakes, everything maple maple syrup, berry compote
Lunch and dinner menu
Lakeview garden tomato caprese salad heirloom tomatoes, olive oil, buffalo mozzarella,
basil
Arugula fig salad organic arugula, goat cheese, radicchio, balsamic vinaigrette
Beach club super greens organic spinach, Barrie hill farms berries, frisee, kale, blueberry
chia seed vinaigrette, toasted pumpkin seeds
Beef tenderloin Carpaccio organic arugula, extra virgin olive oil, lemon, parmigiano
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MENU AND FACILITY DESIGNING 19
Tuscan Caesar salad hearts of romaine, sun dried tomatoes, crispy bacon, baby kale,
parmigiano, croutons, creamy lemon garlic dressing, crispy bacon
Appetizers
Pei mussles fennel, choice of tomato basil sauce or white wine garlic sauce,
onion
Fish tacos crispy herb battered haddock, preserved lemon aioli, picked red
onions, cabbage slaw
Vegetable samosas spicy cucumber yogurt sauce
Sesame hoisin tofu picked red onions, green onions, and fresh chili
Parm fries roasted garlic aioli, parmigiano
Sweet potato fries spicy aioli
Rooster wings crudités, herb dusted rooster wings, peppercorn ranch sauce,
smoky bbq, choice of signature hot sauce.
Menu rationale
Menu item appetizer: cost breakdown
Menu Item Appetizer
Ingredients: crudités, herb dusted rooster wings, peppercorn ranch sauce, onions, cucumber,
white wine garlic, tomatoes, roasted garlic aioli,
Food Item Cost Serving
Size Cost/Serving Notes
Pei mussles fennel, choice of tomato basil
sauce or white wine garlic
sauce,
Fish tacos crispy herb battered haddock,
preserved lemon aioli, picked
red onions
Vegetable
samosas
Spicy cucumber yoghurt
sauce
Sesame hoisin picked red onions, green
Tuscan Caesar salad hearts of romaine, sun dried tomatoes, crispy bacon, baby kale,
parmigiano, croutons, creamy lemon garlic dressing, crispy bacon
Appetizers
Pei mussles fennel, choice of tomato basil sauce or white wine garlic sauce,
onion
Fish tacos crispy herb battered haddock, preserved lemon aioli, picked red
onions, cabbage slaw
Vegetable samosas spicy cucumber yogurt sauce
Sesame hoisin tofu picked red onions, green onions, and fresh chili
Parm fries roasted garlic aioli, parmigiano
Sweet potato fries spicy aioli
Rooster wings crudités, herb dusted rooster wings, peppercorn ranch sauce,
smoky bbq, choice of signature hot sauce.
Menu rationale
Menu item appetizer: cost breakdown
Menu Item Appetizer
Ingredients: crudités, herb dusted rooster wings, peppercorn ranch sauce, onions, cucumber,
white wine garlic, tomatoes, roasted garlic aioli,
Food Item Cost Serving
Size Cost/Serving Notes
Pei mussles fennel, choice of tomato basil
sauce or white wine garlic
sauce,
Fish tacos crispy herb battered haddock,
preserved lemon aioli, picked
red onions
Vegetable
samosas
Spicy cucumber yoghurt
sauce
Sesame hoisin picked red onions, green

MENU AND FACILITY DESIGNING 20
tofu onions, and fresh chili
Parm fries roasted garlic aioli,
parmigiano
Rooster wings crudités, herb dusted rooster
wings, peppercorn ranch
sauce,
Sub Total
Spice Factor : 10% Menu Price (use given cost
base)
Total Cost Per Serving $
BEER / COCKTAIL ITEM COST BREAKDOWN
Beer / Cocktail
Item Cost Price (30% Cost
Factor)
Plant city patio
punch
Kolsch beer
Black pepper
simple syrup
Luxardo triplum
triple sec
WINE ITEM COST BREAKDOWN
Wine Item Cost Price (40% Cost
Factor)
Cabernet
tofu onions, and fresh chili
Parm fries roasted garlic aioli,
parmigiano
Rooster wings crudités, herb dusted rooster
wings, peppercorn ranch
sauce,
Sub Total
Spice Factor : 10% Menu Price (use given cost
base)
Total Cost Per Serving $
BEER / COCKTAIL ITEM COST BREAKDOWN
Beer / Cocktail
Item Cost Price (30% Cost
Factor)
Plant city patio
punch
Kolsch beer
Black pepper
simple syrup
Luxardo triplum
triple sec
WINE ITEM COST BREAKDOWN
Wine Item Cost Price (40% Cost
Factor)
Cabernet
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MENU AND FACILITY DESIGNING 21
Sauvigron
Merlot
White wines
Pinot noir
Financial probability
Choice of location: Friday Harbor Beachside
The Friday Harbor Beach side is located inside the beach club. It has developed a one
type of property whereby the visitors are able to dine by the poolside, beach side, outside and
inside. The Friday Harbor is commonly busy during the weekends and other beautiful days. The
added advantage of having increased number of sports and other activities nearby increases its
potential to draw more people to the place. The most surprising thing about this location is that it
can prove to be the most popular place as well as the most deserted place. All that greatly
depends on the weather of the day. The Friday Harbor beachside is not among the most
expensive places. It is however still a quite pricey location due to the fact that it is situated closer
to the beach.
Revenue Forecast / Budget
Amount
Seats in Restaurant 100 Add all seats including bar seating
and half of the patio seating
Avg. Occupancy 55%
Avg. Occupancy will be determined
from your location choice. Ex.
Beachside = 75%
Seat Turnover 3.25 Stated on the major assignment
Days Open 300 10 months a year = 300 days
Total Covers (Year) 45000 Formula = Seats X Occ.% X Days
Open X Turnover
Sauvigron
Merlot
White wines
Pinot noir
Financial probability
Choice of location: Friday Harbor Beachside
The Friday Harbor Beach side is located inside the beach club. It has developed a one
type of property whereby the visitors are able to dine by the poolside, beach side, outside and
inside. The Friday Harbor is commonly busy during the weekends and other beautiful days. The
added advantage of having increased number of sports and other activities nearby increases its
potential to draw more people to the place. The most surprising thing about this location is that it
can prove to be the most popular place as well as the most deserted place. All that greatly
depends on the weather of the day. The Friday Harbor beachside is not among the most
expensive places. It is however still a quite pricey location due to the fact that it is situated closer
to the beach.
Revenue Forecast / Budget
Amount
Seats in Restaurant 100 Add all seats including bar seating
and half of the patio seating
Avg. Occupancy 55%
Avg. Occupancy will be determined
from your location choice. Ex.
Beachside = 75%
Seat Turnover 3.25 Stated on the major assignment
Days Open 300 10 months a year = 300 days
Total Covers (Year) 45000 Formula = Seats X Occ.% X Days
Open X Turnover
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MENU AND FACILITY DESIGNING 22
100 X 55% X 300 X 3.25= 53, 625
Avg. Food Cheque
– Based on .5
appetizer, 1 entrée
per person
$
31.00
Formula = 1/2 appetizer amount +
avg( Entrée 1 + Entrée 2)
Avg. Alcohol
Cheque – Based on
1 drink per person
$
8.00
Base this off your average drink
price - Most likely from $6.00 -
$10.00
Total Average
Cheque
$
39.00
Formula = Sum of Both Avg.
Cheque
Total Expected
Revenue
$
1,755,000.00
Formula = Total Covers X
Expected Revenue
Cost Breakdown
Percentage $ Amount
Total Expected Revenue 100% $
1,755,000.00
Bring up from bottom of left
hand column
(Minus) Food Cost
Percentage 35% $
488,250.00 Food Avg. Cheque X Total
Covers X Food Cost %
(Minus) Beverage Cost
Percentage 35% $
126,000.00 Bev. Avg. Cheque X Total
Covers X Bev. Cost %
(Minus) Labor Cost
Percentage 24% $
421,200.00
Total Revenue X Labor Cost
Percentage
(Minus) Utility Cost
Percentage 14% $
245,700.00
Utilities are a percentage of
revenue based on your location
Income after Prime Costs 27% $
473,850.00
Formula = Revenue - Food Cost -
Bev Cost - Labor Cost
(Minus) Overhead costs
(year) 3% 60000 Overhead Cost X 12 months
(Minus) Sq. Ft. Lease 11% 192000 Sq. Feet X Dollar per Sq. Ft.
Total Net Income 13% $
221,850.00
Formula = Income After Prime -
Overhead - Sq. ft. Lease
100 X 55% X 300 X 3.25= 53, 625
Avg. Food Cheque
– Based on .5
appetizer, 1 entrée
per person
$
31.00
Formula = 1/2 appetizer amount +
avg( Entrée 1 + Entrée 2)
Avg. Alcohol
Cheque – Based on
1 drink per person
$
8.00
Base this off your average drink
price - Most likely from $6.00 -
$10.00
Total Average
Cheque
$
39.00
Formula = Sum of Both Avg.
Cheque
Total Expected
Revenue
$
1,755,000.00
Formula = Total Covers X
Expected Revenue
Cost Breakdown
Percentage $ Amount
Total Expected Revenue 100% $
1,755,000.00
Bring up from bottom of left
hand column
(Minus) Food Cost
Percentage 35% $
488,250.00 Food Avg. Cheque X Total
Covers X Food Cost %
(Minus) Beverage Cost
Percentage 35% $
126,000.00 Bev. Avg. Cheque X Total
Covers X Bev. Cost %
(Minus) Labor Cost
Percentage 24% $
421,200.00
Total Revenue X Labor Cost
Percentage
(Minus) Utility Cost
Percentage 14% $
245,700.00
Utilities are a percentage of
revenue based on your location
Income after Prime Costs 27% $
473,850.00
Formula = Revenue - Food Cost -
Bev Cost - Labor Cost
(Minus) Overhead costs
(year) 3% 60000 Overhead Cost X 12 months
(Minus) Sq. Ft. Lease 11% 192000 Sq. Feet X Dollar per Sq. Ft.
Total Net Income 13% $
221,850.00
Formula = Income After Prime -
Overhead - Sq. ft. Lease

MENU AND FACILITY DESIGNING 23
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MENU AND FACILITY DESIGNING 24
References
Bacon, L., & Krpan, D. (2018). (Not) Eating for the environment: The impact of restaurant menu
design on vegetarian food choice. Appetite, 125, 190-200.
Bowen, J. T., & Morris, A. J. (2015). Menu design: can menus sell. International Journal of
Contemporary Hospitality Management, 7(4), 4-9.
Burns, A. C. (2016). Generating marketing strategy priorities based on relative competitive
position. Journal of Consumer Marketing, 3(4), 49-56.
Filimonau, V., & Krivcova, M. (2017). Restaurant menu design and more responsible consumer
food choice: An exploratory study of managerial perceptions. Journal of cleaner
production, 143, 516-527.
Filimonau, V., Lemmer, C., Marshall, D., & Bejjani, G. (2017). ‘Nudging’as an architect of more
responsible consumer choice in food service provision: The role of restaurant menu
design. Journal of Cleaner Production, 144, 161-170.
Hemming, K., & Marsh, J. (2013). A menu-driven facility for sample-size calculations in cluster
randomized controlled trials. The Stata Journal, 13(1), 114-135.
Hwang, J., & Lorenzen, C. L. (2013). Effective nutrition labeling of restaurant menu and pricing
of healthy menu. Journal of Foodservice, 19(5), 270-276.
Jones, P., & Mifll, M. (2011). Menu development and analysis in UK restaurant chains. Tourism
and Hospitality Research, 3(1), 61-71.
Kimes, S. E., Chase, R. B., Choi, S., Lee, P. Y., & Ngonzi, E. N. (2010). Restaurant revenue
management: Applying yield management to the restaurant industry. Cornell Hotel and
Restaurant Administration Quarterly, 39(3), 32-39.
References
Bacon, L., & Krpan, D. (2018). (Not) Eating for the environment: The impact of restaurant menu
design on vegetarian food choice. Appetite, 125, 190-200.
Bowen, J. T., & Morris, A. J. (2015). Menu design: can menus sell. International Journal of
Contemporary Hospitality Management, 7(4), 4-9.
Burns, A. C. (2016). Generating marketing strategy priorities based on relative competitive
position. Journal of Consumer Marketing, 3(4), 49-56.
Filimonau, V., & Krivcova, M. (2017). Restaurant menu design and more responsible consumer
food choice: An exploratory study of managerial perceptions. Journal of cleaner
production, 143, 516-527.
Filimonau, V., Lemmer, C., Marshall, D., & Bejjani, G. (2017). ‘Nudging’as an architect of more
responsible consumer choice in food service provision: The role of restaurant menu
design. Journal of Cleaner Production, 144, 161-170.
Hemming, K., & Marsh, J. (2013). A menu-driven facility for sample-size calculations in cluster
randomized controlled trials. The Stata Journal, 13(1), 114-135.
Hwang, J., & Lorenzen, C. L. (2013). Effective nutrition labeling of restaurant menu and pricing
of healthy menu. Journal of Foodservice, 19(5), 270-276.
Jones, P., & Mifll, M. (2011). Menu development and analysis in UK restaurant chains. Tourism
and Hospitality Research, 3(1), 61-71.
Kimes, S. E., Chase, R. B., Choi, S., Lee, P. Y., & Ngonzi, E. N. (2010). Restaurant revenue
management: Applying yield management to the restaurant industry. Cornell Hotel and
Restaurant Administration Quarterly, 39(3), 32-39.
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MENU AND FACILITY DESIGNING 25
Kimes, S. E., Chase, R. B., Choi, S., Lee, P. Y., & Ngonzi, E. N. (2012). Restaurant revenue
management: Applying yield management to the restaurant industry. Cornell Hotel and
Restaurant Administration Quarterly, 39(3), 32-39.
Kozup, J. C., Creyer, E. H., & Burton, S. (2013). Making healthful food choices: the influence of
health claims and nutrition information on consumers’ evaluations of packaged food
products and restaurant menu items. Journal of Marketing, 67(2), 19-34.
Kwong, L. Y. L. (2012). The application of menu engineering and design in Asian restaurants.
International Journal of Hospitality Management, 24(1), 91-106.
McCall, M., & Lynn, A. (2016). The effects of restaurant menu item descriptions on perceptions
of quality, price, and purchase intention. Journal of foodservice business research, 11(4),
439-445.
Reynolds, D., Merritt, E. A., & Pinckney, S. (2015). Understanding menu psychology: An
empirical investigation of menu design and consumer response. International Journal of
Hospitality & Tourism Administration, 6(1), 1-9.
Saad Andaleeb, S., & Conway, C. (2012). Customer satisfaction in the restaurant industry: an
examination of the transaction-specific model. Journal of services marketing, 20(1), 3-11.
Kimes, S. E., Chase, R. B., Choi, S., Lee, P. Y., & Ngonzi, E. N. (2012). Restaurant revenue
management: Applying yield management to the restaurant industry. Cornell Hotel and
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