Analysis of Key Aspects in Front Office Management at Clientele Hotel

This report provides an overview of front office operations management, focusing on the Clientele Hotel in London. It highlights the importance of the front of house area, emphasizing its role in delivering services and maintaining a positive environment. The report delves into key aspects of planning and management, including planning, organizing, coordinating, staffing, leading, and controlling. It also identifies operational issues such as accounting/financial constraints and sales/marketing challenges that impact the front office's effectiveness. The conclusion underscores the significance of front office and housekeeping divisions and suggests strategies like customer loyalty schemes to boost revenue. References to relevant academic sources are also provided.

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Rooms Division Operations
Management

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COVERED CONTENT
 INTRODUCTION
 Importance of front of house area
 Key Aspects Of Planning And Management Of Front Of House
Area
 Key Operational Issues Affecting Effective Management
 Conclusion
 References

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INTRODUCTION
Room division is the integration of various departments and function
who play significant role in deliver expected services to customers.
This assignment is based on clientele hotel. This organization is
situated in London. Work done by front office and housekeeping wing
will become part of this file.
INTRODUCTIONINTRODUCTIONINTRODUCTION

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Importance of front of house area
Front office play an beneficial roles and responsibilities in the Clientele
Hotel in order to offer hotel services to their customers in an
effective manner.
Importance of ambiance
• Front office in the Hotel has main responsibility to offer quality
services and maintain healthy environment which maximizes the
interests and working behavior of their staff members. It attracts lots
of clients as well.

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Cont..
Guest relations:
Front office are liable to allocate room as per the preference of
customers. For example giving rooms located in basement due to
medial conditions etc. It maximise the level of satisfaction of
customers.
They have responsibility to welcoming the guest through
communicating with them more effectively with the purpose of
building good image in front of them.
Security services - Front office are also liable to provide safety
function to their clients in order to gain trust.

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Key Aspects Of Planning And Management Of
Front Of House Area
There are different aspects through which management can operate
business functions in more effective manner. Such aspects are
explained as below:
Planning: It is the process of making an effective planning and
strategies regarding operating business functions of different
departments as per the norms and standards.
Organising: In this process, Front office should focus on adopting
changes according ot the changing environment so as to provide an
effective service to their clients.

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Cont.…
Coordinating: Front office need to create a platform with the help
which different departments can communicate with each others
regarding performing allotted roles.
Staffing: In this, assigning roles and responsibilities to their staff
members according to their skills and knowledge.
Leading: In this, they perform as a leader and monitors activities of
each and every departments.

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Cont..
Controlling and evaluating: In this, they need to focus on identifying the
deviations through comparing actual and standard performance.

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Key Operational Issues Affecting Effective Management
There are different operational issues which made an impact on the
activities performed by Front office in Clientele hotel. Such issues
are described as below:
Accounting/Financial: Due to shortage of funds, front office may
unable to appoint skilled employees who gives their efforts in
serving quality Hotel services. Lack of accounting knowledge also
affects the information of customers about their check-in and check-
out. It brings difficulties to treat their customers well.

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Cont..
Sales and marketing: Front office of Hotel are also liable to implement
marketing programs for the service they offered in their Hotel. Thus,
performing several functions creates lots of burden on them due to
which they may failed to perform profitable business activities.

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Conclusion
From the above report, it can be concluded that front office and
housekeeping are one of the most important division of a hotel. Their
are different tools for increasing sales like customer loyalty scheme. If
they are used in proper way then most revenue can be earned by
organization

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References
Khanna, R.B., 2015. Production and operations management. PHI
Learning Pvt. Ltd..
Langabeer II, J.R. and Helton, J., 2015. Health care operations
management. Jones & Bartlett Publishers.
Lewis, M.A. and Brown, A.D., 2012. How different is professional
service operations management?. Journal of Operations
Management. 30(1). pp.1-11.
ReferencesReferences