Rooms Division Management: Front of House Operations Analysis Report

This report analyzes the significance of the front of house area in effective hospitality management, emphasizing the importance of ambience, guest relations, and security services. It discusses key aspects of planning and management, including planning, organizing, coordinating, staffing, controlling, and evaluating. The report also examines critical operational issues, such as accounting and sales/marketing, that impact the front office's performance. The content covers the roles and responsibilities of accommodation and reception staff, detailing how these elements contribute to overall operational efficiency and guest satisfaction within a hospitality setting. This report draws upon various academic resources to support its findings and provide a comprehensive overview of front-of-house operations.

Rooms Division Operation
Management

2.1 Assess the importance of the front of house area to effective management
 Importance of ambience - The ambience of hotel reflects its environment. It helps
people to determine internal design of hotel. An attractive ambience will put a great
impression on people. It will help in attracting them.
 Guest relations- Maintaining good relations helps in increasing customer satisfaction.
It also helps in retaining them.
 Security services- High and effective security services helps in ensuring that hotel is
having a safe and secure environment

2.2 Discuss the key aspects of planning and management of the front
of house area for a given hospitality operation
 Planning – It helps in developing proper plans. Through this it becomes easy to work
accordingly.
 Organising – It helps in organising daily activities. In this it s decided who will perform
what task and when.
 Coordinating- in this employees coordinate with each other. Also, it helps in
performing task in effective way.

Cont..
 Staffing- There must be proper staff to perform activities. Also, task must be assigned
according to their roles.
 Controlling- Manager control employee and their task. It helps in improving efficiency
and maintaining quality of service.
 Evaluating- Manager evaluated employee performance to ensure whether they have
achieved their goals or not.

2.3 Critically discuss the key operational issues affecting the
effective management and business performance of the front office
area for a given operation
 Accounting issues – If employee are not properly trained they can insert incorrect data.
Then they will blame each other for this,. It will lead to conflicts among them.
 Sales and marketing issues – If front office staff does now know about services of
hotel then they will give wrong information to people. This will lead to issues between
customers and employees.

REFERENCES :
 Walker, J.R. and Walker, J.T., 2016. Introduction to hospitality management. Prentice
Hall.
 Ivanov, S., 2014. Hotel revenue management: From theory to practice. Zangador.
 Park, J., Jeong Kim, H. and McCleary, K.W., 2014. The impact of top management’s
environmental attitudes on hotel companies’ environmental management. Journal of
Hospitality & Tourism Research, 38(1), pp.95-115.

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