Detailed Report: Front Office Management and Operations Analysis

This report provides a comprehensive analysis of hotel front office management, exploring the critical role of front-of-house operations in the hospitality industry. It highlights the significance of room division, emphasizing the importance of creating a positive ambiance and fostering strong customer relations. The report delves into key aspects of planning and management, including forecasting, organization, coordination, staffing, and leadership. It also addresses challenges such as financial constraints and the integration of sales and marketing functions. The conclusion emphasizes the need to resolve issues promptly to enhance the hotel's reputation. References include works on hospitality properties, food and beverage management, and port operations, providing a solid foundation for the analysis.

Rooms Division Operations
Management
TASK 2

Covered content
• Introduction
• Importance of front house area
• Key aspects of planning and management of front house
area
• Key issues affecting effective management
• Conclusion
• References

Introduction
Room division is utmost important aspects which would be
essential for providing effective services to their guest. This
would consists of accommodation and front office assistance.

Importance of front house area
There is huge role is played by the front house in hotel.
They serves different functions from management of rooms
to housekeeping. There are large number of benefits are
gathered by Clientele hotel from the functions of front house
area which is mentioned below:

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Importance of ambience
• Front office of hotel provides many functions which
helps in maintenance of customer relation. Through
this positive environment and ambience is created in
hotel. It improves customer base.

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Guest relations
• It helps in attainment of their trust and loyalty towards the
services of hotel. It provides the opportunity to retain their
customers for longer period of time.
• Good relation with customer helps to attain the support of
customers in the difficult situation. It reduces the chance of
conflicts.
• Chaining the rooms as per their medical needs helps to
build effective relation with customers.

Key aspects of planning and
management of front house area
The different stages which helps in effective management are
mentioned below:
Planning: It is important at initial stage. It includes about
forecasting of future actions and preparation of the strategies
which provides direction.
Organising: At this stage, management of Clientele hotel
accept the changes. It helps to attain flexibility in their
operations.

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• Coordinating: Front office need to coordinate with other
departments. It helps in timely completion of different
activities in more effective and efficient manner.
• Staffing: Front office also provides the function of
workforce planning. It helps in selection of appropriate
number of candidates as per requirements.
• Leading: They providing leading functions provides roles
to other departments

Key issues affecting effective
management
The issues which effects the working of Clientele hotel is
mentioned below:
Accounting and Financial: Lack of funds effects the
efficiency of front office regarding improvement of their
current techniques. This will reduces the ability of other
departments to meet the different needs of customers
effectively. Also lack of accounting knowledge effects
capability to drive important information in more easy
manner.

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Sales and marketing: Front house area also provides the
marketing function to attract large number of customers
and improves their sales. But as the many areas are
handled from their single platform creates the difficulties
regarding application of sales and marketing approaches.

Conclusion
From this presentation, it has been found that all those room
division issues would need to be resolve as soon as possible.
This will assist in generating better reputation of the
company.

References
Ransley, J. and Ingram, H., 2012. Developing hospitality
properties and facilities. Routledge.
Davis, B and et. al., 2018. Food and beverage management.
Routledge.
Branch, A., 2012. Elements of port operation and
management. Springer Science & Business Media.