Strategic Analysis and Market Entry: Frou Frou in the Maltese Market

This report details Frou Frou Company's strategic plan to export its biscuit products to Malta. It begins with an introduction highlighting the importance of understanding cultural differences in international business. The report explains the rationale behind choosing Malta, citing market opportunities and consumer preferences for variety and healthy options. It then explores the critical aspects of labeling and packaging requirements, emphasizing the importance of attractive and protective packaging, along with clear and comprehensive product information. The report suggests that the packaging should comply with all the required regulations and should include the company's logo, name, and address. The conclusion summarizes the key points, emphasizing the significance of market understanding, effective labeling, and packaging for successful market entry and business expansion. The report also includes a list of relevant references.

Strategic Management

Table of Content
Introduction
Why we chose Malta
Label and packaging requirement for Malta
Conclusion
References

INTRODUCTION
•Different countries have different cultures. To export the goods and services it is important to
understand the culture of the place. This report is based on Frou frou Company that has its
operation in Cyprus (Teece, 2019).
•The company deals in extensive range of biscuits. They are now planning to export their
products in Malta.
•There is discussion related to why company is selling in Malta and the importance of labelling
and packaging of its products.

Why we chose Malta
•Malta is an archipelago in the central Mediterranean between the North African coast and
Sicily. It is seen that there is good customer market that like variety of biscuits. From the
research it is analysed that there is need of good and healthy biscuits.
• It is seen that there are various opportunities available in the market (Dvorský and et.al.,
2020). The customer group of Malta like taste new products and services. The economic
condition of Malta is also stable and that is one of the important reason for exporting goods and
service there by Frou frou Company.
• As they are planning to expand they have considered competition as a factor and understood
that there are competitors is the market but Frou frou Company is providing wide range of
products at reasonable price. The major reason is the taste and preference of customers.

Label and packaging
requirement for Malta
•Labelling and packaging is one of the important part that plays vital role in success of the
product. It is important the product is packed in a creative and attractive packaging (Trigeorgis
and Reuer, 2017).
• As the customers are attracted towards the product by looking at its package. Also as the
products are exported to Malta it is important that there is strong packaging of the product so it
is not damaged in the way.
•Labelling the product is important factor as the all the details related to the product are
mentioned (Hitt and Duane Ireland, 2017).

Continue……
•It is suggested that all the important details related to the product should be mentioned over the
package of the product. The information that should be mentioned is name and address of the
manufacturer, packager or importer should be clearly listed.
• It is approved by the food authority, expiry and manufacturing and the rate at which it will be
served to the customers should be mentioned.
•The biscuits should be labelled and packed effectively as the first decision to buy the product is
based on the packaging and labelling of the product. All the key items should be mentioned
(Makadok, Burton and Barney, 2018).
•Also it is important that the logo and name of company is also part of the label. The labelling
and packaging creates first impression of the product in the minds of customers. So it is vital to
decide the packaging accordingly

CONCLUSION
•From the above discussion it can be said that the Frou frou Company is planning to export its
goods and services in Malta.
•So it is important to know about the taste and preference of customers there. Labelling and
packaging plays a vital role in success of the product.

REFERNCES:
Dvorský, J.,and et.al., 2020. Selected aspects of strategic management in the service sector.
Journal of Tourism and Services, 11(20), pp.109-123.
Hitt, M. and Duane Ireland, R., 2017. The intersection of entrepreneurship and strategic
management research. The Blackwell handbook of entrepreneurship, pp.45-63.
Makadok, R., Burton, R. and Barney, J., 2018. A practical guide for making theory contributions
in strategic management.
Teece, D.J., 2019. A capability theory of the firm: an economics and (strategic) management
perspective. New Zealand Economic Papers, 53(1), pp.1-43.
Trigeorgis, L. and Reuer, J.J., 2017. Real options theory in strategic management. Strategic
management journal, 38(1), pp.42-63.