Strategic Management and Business Plan: A 5-Year Plan for Froxa S.A.

This report proposes a five-year strategic plan for Froxa, a Spanish SME specializing in pre-cooked food and seafood distribution, to enhance its competitive advantage in the intensely competitive Spanish food and beverage industry. The plan involves a consistent review of the firm's core competencies, assessment of competitors' strategies, industry analysis, targeted customer segmentation, differentiation strategies, financial planning, distribution channel improvements, resource exploration, and plan evaluation. Key actions for implementation include in-depth market research to understand customer requirements and competitor competencies, inventory management and tracking to strengthen the distribution channel, and overall business strategy adjustments to ensure sustained growth and market leadership. The report emphasizes adapting to market dynamics and leveraging internal strengths to achieve long-term success.

Running head: BUSINESS AND STRATEGIC MANAGEMENT
Business and strategic management
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1BUSINESS AND STRATEGIC MANAGEMENT
Table of Contents
Proposed strategic plan for next 5 years:.........................................................................................2
Actions for implementing the plan and ways of managing the change:..........................................4
References:......................................................................................................................................5

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Proposed strategic plan for next 5 years:
Froxa is one of the famous small and medium size organizations, which intends to
distribute high quality of precooked food, sea-food along with fish (Froxa. 2018). It is true that,
the company is highly committed towards maintaining diversity in the way of distributing foods,
still due to intense competition in the Spanish food and beverage industry, the company needs to
devise existing business strategy. This is the key of attaining competitive advantage. Proposed
plan for Froxa is as follows:
Action Objectives Time frame
Reviewing the
current and core
competencies of the
firm consistently
 To explore the benefits that have been
enjoyed by the customers
 To evaluate the level of satisfaction
among the customers
 To review the gap in Froxa that is
restricting them to attain competitive
advantage
9 months
Assessing the
business strategy of
the competitors
 To make in-depth assessment about
the strategy followed by key
competitors of Froxa such as
Acuicorb, Angel Lopez Soto along
with Bacalaos Cubamar
 To evaluate the business model
followed by them
 To review the consumer rating for
6 months

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these companies
Assessing the
industry
 To define the durability of other
distributors
 To define the accountability of
products
 To explore the segment of customers
5 months
Targeting a certain
base of customer
 To perceive the competitors along
with their strengths and weaknesses
 To segment the customers based on
their needs
 To distribute products in accordance
with the requirements of customer
5 months
Description
regarding the way of
differentiating from
the customers
 To evaluate the competencies that
need to be established to attain
competitive advantage.
 To strengthen main power for
accessing new market
6 months
Making effective
financial planning
 To explore existing monetary
resources
 To make a budget
 To explore the gap in resources and
borrow the same based on the gap
6 months

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Change the
distribution channel
 To catch and deal with potential
segment of customers
 To set a strong network of distribution
 To market the products properly
4 months
Exploring the
existing resources
 To evaluate competency level among
the staffs
 To hire new staffs to accelerate
organizational productivity
7 months
Evaluation of plan  To assess the durability of the new
plan
6 months
Actions for implementing the plan and ways of managing the change:
In order to implement the plan, Froxa should devise their business strategy. In-depth
market research needs to be conducted in terms of understanding the fundamental requirements
of customers and design the business strategy accordingly to satisfy the same (Lasserre 2017).
According to Bettis et al. (2015) execution of in-depth market research will also serve the
marketing department of Froxa with the ability to perceive the internal competencies of the
competitors and frame the distribution strategy accordingly to rule over the competitors. In order
to strengthen their distribution channel, Froxa must execute the strategy of Inventory
management and tracking. This strategy can help them to access multiple outlets across different
countries (Baporikar 2015).

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References:
Baporikar, N., 2015. Strategic management overview and SME in globalized world. In Business
Law and Ethics: Concepts, Methodologies, Tools, and Applications, 8(3), pp. 266-283.
Bettis, R.A., Gambardella, A., Helfat, C. and Mitchell, W., 2015. Qualitative empirical research
in strategic management. Strategic Management Journal, 36(5), pp.637-639.
Froxa. 2018. Productos - Froxa. [online] Available at: https://froxa.com/productos/ [Accessed 22
Nov. 2018].
Lasserre, P., 2017. Global strategic management. Macmillan International Higher Education.