Business Plan for a Fresh Fruit Juice Restaurant Startup

This document presents a business plan for a fresh fruit juice restaurant, aiming to provide healthy, chemical-free juices sourced from fresh fruits. The plan outlines the business objectives, focusing on quality, affordability, and exemplary service, while also targeting prime cost ratios below 55%. The opportunity of the business lies in the increasing consumer preference for fresh, chemical-free products, offering a competitive advantage. The operational plan includes departmental structures for finance, supply, production, and customer service, with a detailed financial plan involving weekly, monthly, and annual audits, as well as a commission-based salary structure. The business aims for growth and expansion through investor contributions from earned profits. This plan is designed to attract venture capital funding by demonstrating a clear understanding of strategic planning, management of growth, entrepreneurship, and new venture creation.

Fresh fruit juice
restaurant business
plan

Executive summary
 The fruit juice restaurant is aimed at providing healthy juice which is free from the
chemicals.
 The juice will be obtained from fresh fruits.
 Our objective is to provide a juice which is not contaminated with the chemical.
 The already existing juices in the markets use a chemical to improve flavor and
improve the lifespan of the juice product.
 Some of the chemicals used to increase the lifespan of the product have been food to
have a future effect in the human health.

Business objectives
 To provide a quality fruit juice at an affordable price with exemplary service.
 To achieve prime cost ratios which are lower than 55%
 To improve the health of customers through the production of a chemical free product

Opportunity of the business
 The competition pressure of the business is favorable. Most of the established business
operates with juices manufactured using chemicals.
 This creates an effective environment for the launched restaurant as most of the people
now are preferring fresh food which is not induced by any chemical.
 The whole process of manufacturing the products involves water and fruits hence no
any chemical is added to the product.
 The business enjoys the first-degree advantage over the existing restaurants as it is the
one which manufactures the product for the consumers.
 This allows flexibility in adjustment on customers’ needs.
 The existing juice products take time before an adjustment is made by their supplies.

Operation of the business
days time
Monday 9.00am-9.00pm
Tuesday 9.00am-9.00pm
Wednesday 9.00am-9.00pm
Thursday 9.00am-9.00pm
Friday 9.00am-9.00pm
Saturday 9.00am-2.00pm
Sunday 2.00am-6.00pm

Operation of the business
 To ensure effective operation in the restaurant the whole team will be divided into
various departments.
 The departments will include; financial departments, row material supply department,
production department, and customer services departments. Each of the department will
be obligated to meet certain tasks.
 Financial department will be solving the financial tasks and problems .supply
department will make sure that fruits and water are available.
 The production team will be producing the ordered juice by the customers.

Financial plan
 To determine the amount profit and loss made in the business the auditing will be
conducted in weekly, monthly and annually basis.
 This will help in determining the direction the business is heading. A certain portion of
the employees' salary will be subjected to commission for the organization to maintain
the stability during bad environmental conditions.
 For example, 50% of the indicated salary will be earned through a commission process.
 When the commission goes up their salary rises and when the commission goes down
the salary goes down.
 To ensure growth and expansion of the business inside and outside the country the
investors will be contributing a certain amount from the earned profits for that
innovation .

END