This report analyzes the integrated marketing communication (IMC) plan for Fruitaholic, a business that offers natural fruit juices and snacks. It begins with an introduction to IMC and its benefits, followed by an overview of Fruitaholic, including its products and tagline. The report outlines the company's marketing objectives, such as increasing sales and market share, and details the segmentation and target audience. It then discusses communication objectives, including brand awareness and loyalty, and explores a creative advertising strategy based on cognitive message strategy. Ethical issues and a media plan, including online media, are also addressed. The report concludes with an assessment of the media plan's effectiveness and references supporting literature.