Micro-enterprise Activity: Business Model Canvas for F&S Startup

This project provides a comprehensive business model canvas analysis for F&S, a new online clothing startup specializing in innovative products like 5KG jeans. The analysis covers all nine components of the business model canvas including key partners, activities, resources, value propositions (emphasizing the unique selling point of 5KG jeans), customer relationships, channels, customer segments (overweight people, models, fitness enthusiasts), cost structure, and revenue streams. The analysis also addresses operational aspects, including human resource management and strategic utilization of employees. Additionally, it identifies potential issues and challenges faced by micro-enterprises in global markets, such as competition and regulatory changes, and concludes by emphasizing the importance of a well-defined business strategy. The document includes references to relevant sources and provides a strategic framework for the startup's success.

Micro - enterprise activity
through a project based study

Background:
F&S is the new startup which is indulged in online clothing, and
the most innovative product sell by them is 5KG jeans which
helps in looking the people skinnier.

Business Canvas Model:
This model can be used as a strategy tool in case of new startups by F&S. For the
purpose of strategy these model state nine categories for the Business Model Canvas
and these categories are stated below:
 Key partners
 Key activities
 Key resources
 value propositions
 Customer relationship
 Channels
 Customer segments
 Cost structure
 Revenue Streams

Key partners:
New startups must ensure key partners in other
countries while conducting business overseas and
ensure association with other partners. It not only
help the new startups in understanding the
business environment and competitors, but also
them in arranging the resources without any
issues. In this context following are the business
which can be considered by the F&S for alliance:
 H&M
 Zara
 Da Milano

Key Activities:
It is important for the F&S to get proper knowledge
about the core activities of the company, and this
also ensure good value proposition. This mainly
help in creating the value for the organization and
also ensure good relationship with the customers
of the organization. core activities of the F&S
includes:
 Marketing
 Human resource management
 Operations management (Valkjarvi, 2012)

Key Resources:
Resources are those objects which help the
organization in conducting their operations
Following are the most important resources
of the F&S:
 Human resources
 Factory resources such as raw material.

Value Propositions:
It mainly includes the purpose for which
company’s conduct its business, and this is
the purpose through which requirements of
the customers are fulfilled. It help the
organization to distinguish from its
competitors. In case of F&S, 5KG jeans
which help the people in looking skinnier as
compared to their actual size is the value
proposition.

Customer Relationship:
This is important area of the organization
because it helps the organization in
capturing the existing market and also
ensures long term profit to the company.
strong relationship with the customers
ensures the loyalty of the customers and
also strong base (Baden-Fuller & Morgan,
2010)

Channels:
Following are the important channels which
must be considered by the F&S:
 Communication channels
 Distribution channels such as retailers,
wholesalers, etc.
 sales channels.

Customer Segments:
There are number of customers groups
which are related with the organization and
these groups are considered as customer
segments. In this case F&S can consider the
different groups of customers such as:
 Overweight peoples.
 Models
 Fitness freaks
 Gyms

Cost Structure:
In context of ensuring the insight cost
structure, and for understanding what is the
minimum turnover must be for the purpose
of making profit. Following are some of the
characteristics which must be considered
by the F&S:
 Economy scale
 Cost which is both fixed and variable.
 Profit advantages (Griffith, 2011).

Revenue Streams:
This area of the business canvas model
ensures clear picture of the revenue model
of the organization.