BM561 Business Consulting: A Project Pitch for FSB & LSST Analysis

This presentation provides a business consulting project pitch analyzing Fairfield School of Business (FSB) and London School of Science and Technology (LSST). For FSB, the project focuses on enhancing advertising and branding, expanding student options, and conducting a competitive study against the London School of Science and Technology (LSST). The analysis includes addressing the rise in new competitors and the need for skilled instructors. The target audience includes undergraduate and graduate learners, instructors specializing in financial management, and high-quality individuals already employed. For LSST, the project explores addressing student attrition and competition in a saturated market, with a focus on marketing and recruitment objectives. The analysis considers market conditions, competition from institutions like Fahad Bin Sultan University, and the need to stay updated on marketing strategies. References to relevant academic literature are also included. Desklib provides students access to similar solved assignments.

Business Consulting

Introduction
A business consultant (from the Latin
consultare, "to discuss") is a provider that
provides knowledgeable person
recommendation in a specific field, such as
safety (online or mechanical), strategic
planning, accounting and finance, law,
human capital, advertising (and public
relations), budgetary management,
technology, scientific knowledge,
digitalization, departure making plans, or
any of a variety of other specialised fields.

Project chosen for pitching
Handling the advertising and branding of
Fairfield School of Business (FSB) in the
market, as well as expanding students'
options for higher education.
Based on market positioning, do a
competitive study of the London School of
Science and Technology.

Company A: FSB
Establish and promote FSB as one of the most
reputable companies in the sector of university
education.
Examine methods for attracting and hiring
highly competent accounting and managing
instructors.
In terms of the sectors in which it works, FSB is
a one-of-a-kind college in the United Kingdom.
There have been so many newcomers into this
sector in the last several years that the
requirement for adequately skilled personnel
has skyrocketed.

FSB Business Problem
Rise in the number of new competitors.
Instructors now have greater organizational
capabilities thanks to new groups.
In FSB, there is a limited amount of course
options.

FSB's Target Audience
Learners in university education, including undergraduate
and graduate.
Instructors who specialize in financial management.
Individuals who are of excellent quality are currently
employed by the company.
We believe in access to quality education and accept
learners of all ages, professions, and countries at FSB. Our
candidates include a substantial lot of senior students
who are coming to school to boost their job chances.
The goals will be defined on a worldwide scale and they
will be essential in shaping the scope of the effort on
improving cross-border transactions and begun to
transform.

FSB’s Competition
Croydon has another 30 university
education and commercial colleges, and
the market has around 250 universities and
colleges.
FSB has the most competition from
Croydon School of Administration and
Management (CSAM).
Other organizations are more appealing
since they have a larger range of student
places and provide lower course options.
CSAM offers instructors a greater salary
and better living conditions.

Market condition and FSB
The number of students enrolled in higher
education has increased dramatically,
reaching 2.3 million.
University education accounts for exactly
19 percent of all undergraduates in the
United Kingdom.
The higher education system has a total
income of £ 550 million, which would be
the largest of all the education institutions.

FSB client’s requirements and the combined
skills expertise and experience of the team,
giving specific examples.
'To have a helpful and exciting educational
experiences that is accessible, tries to
decrease obstacles to education, and
prepares learners with the knowledge and
capabilities they need to proceed into even
more education or career,' says the
college's mission statement.
The client requirements to reserve good
seat at the college and get best education
from the university.

Company B: LSST
LSST is a long-established, run by private academic
institution with multiple facilities in London: Wembley,
Elephant & Castle, Luton and Birmingham.
Currently, the University has 4000 students enrolled
in management studies, health and social care, and
information technology and technology studies.
To be regarded as a leading supplier of accessible,
engaging, and barrier-free higher and postsecondary
training.
People of various origins, talents, and goals are
encouraged to study, accomplish, and advance in
order to reach their full capacity.

LSST Problems
A substantial percentage of students are at
fear of not finishing their education, as per
the LSST's based attendance mechanism.
The Guardian revealed in May that despite
possessing 1,500 students, classes at LSST
were vacant, with several of them
requesting help from the government-
backed College Debt Corporation, and that
the institution granted spots to classmates
who lacked the needed abilities. The
accusations were rejected by LSST.

LSST’s competition
They will carry out LSST's business model
and provide successful marketing
instruments and assistance in order to
meet marketing and recruiting objectives
for each intended audience and option.
The QAA also exonerated the college of
charges that resources were shifted from
one company inside the LSST grouping to
the other throughout a QAA assessment to
present a deceptive image of capital
allocation.
LSST has the most competition from Fahad
Bin Sultan University and American

Target Audience
After just a further inquiry by the Ministry
for Economics And business Research, the
institution, which provides Pearson Higher
National courses, was given approval for its
people to study using the government
higher education system.
LSST targeted to students to graduate and
undergraduate to attract customers.
Professionals who want to give their
services in good universities

Market condition and LSST
LSST is one of the largest institutions in the UK in
the categories it serves, but there have been so
many new entries in the last few years that the
marketplace is in risk of being saturated.
Stay up to date on market rival techniques.
Gain a thorough grasp of each course's recruiting
characteristics.
Compile monthly reports on the effect of marketing
operations on programs and patterns.
Stay up to date on innovative marketing strategies
that will attract to our target customers.
Improve our market dominance and profitability.

REFERENCES
Ciasullo, M.V., Montera, R. and Palumbo, R., 2020. Online
content responsiveness strategies in the hospitality
context: exploratory insights and a research agenda. The
TQM Journal.
Viglia, G. and Dolnicar, S., 2020. A review of experiments
in tourism and hospitality. Annals of Tourism
Research, 80, p.102858.
Ulker-Demirel, E. and Ciftci, G., 2020. A systematic
literature review of the theory of planned behavior in
tourism, leisure and hospitality management
research. Journal of Hospitality and Tourism
Management, 43, pp.209-219.
Kenyon, A., Robinson, P. and Musgrave, J. eds.,
2020. Managing Hospitality Experiences. CABI.

Continue…
Aydin, G., 2020. Social media engagement and
organic post effectiveness: A roadmap for increasing
the effectiveness of social media use in hospitality
industry. Journal of Hospitality Marketing &
Management, 29(1), pp.1-21.
Michel, J.W., Tews, M.J. and Tracey, J.B., 2020.
Validating effective managerial behaviors for the
hospitality industry. International Journal of
Contemporary Hospitality Management.
Nusair, K., 2020. Developing a comprehensive life
cycle framework for social media research in
hospitality and tourism. International Journal of
Contemporary Hospitality Management.