Report: Marketing & HR Analysis and Solutions for FSB & LSST

This report provides a comprehensive analysis of the marketing and HR challenges faced by FSB and LSST, two educational institutions. For FSB, the report identifies issues such as complex target audience needs and ineffective workforce planning. A competitor analysis using Porter's Five Forces highlights intense rivalry within the UK education sector. Segmentation and positioning strategies are discussed, emphasizing the need for effective technical skills and marketing analysis. For LSST, the report focuses on difficulties in identifying the target audience and selecting appropriate communication channels. Competitor analysis reveals a high threat of rivalry. The report also discusses segmentation, targeting, and positioning strategies, emphasizing the importance of effective marketing and communication skills. The conclusion highlights the need for technical and communication skills to address the identified HR and marketing issues. Desklib offers students access to this report and a wealth of other solved assignments.

Group Members
The group members and business consulting team comprises
of number of individuals having expertise in various activities and
filed to ensure proper solution and guidance for the problems and
needs of the client. The main group members of business consulting
firms are listed and discussed as below:
Director- They are the individuals which are having the
ultimate decision making power and responsibility and treated as the
top most level decisions are need to get approved.

Introduction
The concept of business consultancy related and
associated with the professionals who tend to
provide expert advice and professional
discussions in the particular areas of business
such as management, accountancy, law, human
resources, Marketing and other financial control.

Project A: FSB
It is a famous community based collage that is situated and having its
campus in the heart of Croydon and Birmingham. It is one of the
newest private and independent education institution of London that is
offering a multicultural place to learn and gain knowledge. The crucial
services that are tend to be offered by the FSB including the growing
demand of business orientated skills also emphasis on providing
vocational education for those who are having an entrepreneurial flair.

Issue in FSB
FSB is currently working and operating in a dynamic business
environment thus, many issues reeled with the effective marketing
and HR practises is being faced by the FSB which are discussed and
provided as below:
Marketing related issues
 Complex need of the target audience- The target market of FSB is
tend to have a diverse and complex nature of the preference and
needs that makes it difficult for FSB to meet their expectation
level.

Continue…..
HR related problems
 Ineffective workforce planning- At present the FSB is
facing the issue of having ineffective workforce
planning that creates an issue in setting balance between
the supply and demand of the emolyess and also creates
issues in meeting the teachers requirements that hampers
and negatively affect the quality of learning.

Competitor Analysis
To ensure effective analysis of competitors for FSB, use of the Porter’s 5 force
analysis has been made a discussion and analysis of which has been provided
as below:
Intensity of competitive rivalry- A high level of threat is being faced by the
FSB from the competitors as a larger number of rivals and competitors are
present within the education industry of UK such as LSST, Teesside
University, Leeds Trinity University, University of Cumbria, University of
Bolton, Buckinghamshire New University, Coventry University, York St John
University and University College Birmingham.

Segmentation
It comprises of process of dividing the market
into small chunks and segment to ensure
effectively meeting of the needs and demands
of the customers. Implication of the
geographic and demographic segmentation is
being made by the FSB.

Target Audience
It comprises of the selection of the most profitable and productive
chunk of market that ensures higher profit and efficiency level for
the organisation. The target market of FSB university comprises of
the undergraduate or graduate students, prospective or current
students, parents, alumni, visitors, media, teachers, examination
developers.

Positioning
It comprises of the concept of developing and associating a positive
mental position in the target market for the brand and product and
services offered. To create a unique positioning in the mind of the
target audience of the customers, FSB is making use of aggressive
marketing strategy that comprises website and use of social media
channels.

Skills, expertise and experience of the team
The key skill, expertise and experience that is required in the team to
meet the needs and expectation level of FSB are provided as below:
 Effective technical skill- Expertise in technical skill is being required
to manage and solve the issue of ineffective management of website
and other digital and social media channels.
 Proper marketing analysis- Effective research skill and experience
are also being needed and required to meet the dynamic needs and
expectation of the customers of FAB for which regular market analysis
and research has been required.

Project B: LSST
The project 2 of the current presentation is based on LSST that
which is a renowned and privately managed college of that having
near around 4000 students studying in various courses of IT,
business and management, health and social care, etc. Further, the
vision of the LSST college comprises of providing and supporting of
the education who are belonging to diverse background and cultural.