Fuelling Life: Wholefoods Cafe Business Plan for Gym Customers

The assignment outlines a comprehensive business plan for "Fuelling Life," a wholefoods cafe concept designed to operate within a gym setting. The project addresses the growing demand for healthy eating options and aims to provide gym-goers with convenient access to nutritious meals and diet planning services. The plan includes a detailed overview of the cafe's implementation, project purpose, industry analysis, and SMART objectives, encompassing financial targets, marketing strategies, branding, and corporate social responsibility. The project also includes a timeline for the cafe's establishment and expansion, along with a presentation of the team's findings and recommendations. The project aims to create a community around the 'Fuelling Life' movement and support local farmers, offering a valuable service to the gym's clientele while promoting a healthy lifestyle. The business plan covers aspects like the cafe's objectives, sales targets, branding strategies, CSR initiatives, and a timeline for achieving its goals. The team presents their project, outlining the business concept, objectives, and strategies for success, and the assignment provides an in-depth look at the team's efforts to create a sustainable and successful business venture.

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FUELLING LIFE
Name and ID of the Team Members:
Sagun Lamichhane 4597628
Daljeet Singh 4556250
Karanvir Singh 4584309
Raman Sidhu 4598932
Werner Paul Avedillo 4555911
Bibek Paudel 4561294
Pradeep Dhungana 4580174
Start-up Business : Wholefoods cafe, inside the gym

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PROBLEM DEFINITION
Most of the people these days are facing lots of fitness
challenges but willing to improve athletic abilities
Many people are struggling from health and diet
issues theses days
Due to improper diet plan most people
are failing to meet the fitness objectives
Unprofessional dieticians are failing to provide
proper diet planning
Providing unprocessed, whole and nutrient dense
meal plan

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Overview of the Cafe implementation project
This cafe will operate inside the gym
It will help people to gain ideas about diet plan
and fitness program
Unprocessed, whole and nutrient dense
meal plan
Follow bio-individuality
People will get to know more about the
different diet plan and other associate
fitness program

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Project Purpose
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All the employees are required to be empowered with proper diet
planning and motivation
• To Keep doing amazing
• stuff on our way towards creating community of our fuelling life
movement.
• Honestly be sharing our amazing and hardworking producers and
• their ingredients
• New concept of this kind
• First café inside Crunch Fitness, Parramatta

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Annual Growth
• Very low barriers to enter the industry
• High turnover rate after establishment
• Low capital and concentration ease up processes for new entrants
• Huge demand of wholefood have fuelled up revenue growth
• Growing trend of healthy lifestyle
Employment Annual revenue
Industry Overview
1.8
% 186,5
51
19b
n

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SMART OBJECTIVES
 To invest a net budget of $80,000 to establish the café inside the gym
 To gain a positive 10% of Return on Investment (ROI) within 6 to 7
years
 To design and develop professional marketing strategies for
promoting the café diet plan and other additional activities
 To offer healthy, environment friendly and regular diet plan for the
regular clients of the gym

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SMART OBJECTIVES
Sale
 Company will target the right customers to develop their sales having
the aim of 5% increment of the sales in their products
 Sales can be increased by providing wide rang of services and products
to the target customer however it is not realistic sometime but having a
realistic approach to the target audience.
 Company has the timeline of one year to increase their sales

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SMART OBJECTIVES
Branding
• Will look to develop the brand image as a topmost brands in
Australia and also will look to achieve the brand objectives by
getting into the market and creating a strong customer base.
• Will promote the products so that the brand image can be
developed and will promote the products in different sectors of the
market to have a realistic approach.
• Will try to develop the brand image by the next six years.

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SMART OBJECTIVES
CSR
- Will address their responsibilities by supporting the farmers
improving their business
- Will look to help maximum numbers of farmers to sustain their
lives properly
- Within 2 years of span, objective is achievable with the help of
company’s activities.

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Smart objective

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Smart objective

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SMARY objectives (contd.)