Comprehensive Analysis: Business and Market Opportunities in Fujairah

This report provides an in-depth analysis of the business and market opportunities in Fujairah, one of the seven emirates of the United Arab Emirates. It examines the strategic advantages of Fujairah, including its location on the Gulf of Oman, free trade zones, and modern seaport, which contribute to its prominence in import and export trade. The report highlights key sectors such as the Lafarge Emirates Cement industry and the burgeoning global tourism sector, evaluating their impact on the region's economic growth. Furthermore, it discusses the government's role in promoting business, the challenges faced by the tourism industry, and the potential for future development. The report concludes that Fujairah is poised to become a leading destination for business ventures and tourism, with continued investment in infrastructure and strategic initiatives.

Running head: BUSINESS AND MARKET OPPORTUNITIES IN FUJAIRAH
BUSINESS AND MARKET OPPORTUNITIES IN FUJAIRAH
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1BUSINESS AND MARKET OPPORTUNITIES IN FUJAIRAH
Acknowledgement
I would like to express my honest and sincere gratitude to my supervisors for providing me
their invaluable support, guidance and suggestions throughout the course of my assignment.
Their worthy encouragement and constructive criticism have contributed immensely to the
evolution of my ideas on this assignment.

2BUSINESS AND MARKET OPPORTUNITIES IN FUJAIRAH
Abstract
The purpose of this report is to evaluate the trade and business opportunities of Al Fujairah,
the youngest seven emirates, located to the East of United Arab Emirates.This region has
experienced immense growth and expansion over the years under the suitable guidance of
Sheikh Hamed Bin Mohammed Al Sharqi, the sovereign of Fujairah. The uninterrupted
development has reinforced the ease of business establishments in this Emirate. The major
objective of this report is to highlight the opportunities this region is offering with its recently
established Modern Sea port, Free Trade Zones , Cement plants and last but not the least its
global tourism operations. However, Fujairah has remained unidentified but the recent fiscal
amalgamation of Dubai Investments has thoroughly ensured that this Emirate prosper as an
upcoming trading destination.
Key words: Fujairah, Lafarge Emirate Cement, Global tourism, UAE Federal
Government

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Table of Contents
Introduction................................................................................................................................4
Background................................................................................................................................5
Body of Report-..........................................................................................................................5
Lafarge Emirates Cement.......................................................................................................5
Global Trade and Tourism.....................................................................................................6
Evaluation and Discussion.........................................................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................8

4BUSINESS AND MARKET OPPORTUNITIES IN FUJAIRAH
Introduction
The United Arab Emirates or the UAE, is popularly known for its inherent dynamism
that it possesses along with the extensive trade association it caters all over the region and the
world. However, it must be taken into account that UAE’s economy is not only depended on
the revenues generated from the oil manufacturing business but is also an appropriate
business domain for Global trade with an innovative synergy. The report will primarily focus
on Fujairah, a less populated state of UAE, situated along the region of Gulf of Oman. This
report will elaborate the ways Fujairah has become a major place for import and export trade.
In addition to this, it will also explore the various business as well as marketing prospects the
region offers by becoming one of the major tourist attractions of UAE.

5BUSINESS AND MARKET OPPORTUNITIES IN FUJAIRAH
Background
Following the steps of other emirates, prior to the 1980s, Fujairah implemented its
own modus operandi in order to govern the operations of international trade interests in the
Emirate. Being the sole Emirate on the East coast region, the regions’ strategicand
exceptional setting has a vital role to play in relation to its development. The effective
supervision of the sovereign of Fujairah, Sheikh Harmed Bin Mohammed Al Sharqi, has led
the region experience an uninterrupted growth and expansion(Shayah&Qifeng, 2014). It must
be noted that an incredible combination ofconventionalnorms and ethics of the East with
advanced Western skills and technologies has facilitated Fujairah to present a standard of
living similar to the other developing countries of the world. The main land area and the free
trade or business zone are considered as two major areas for trade within this region. The
mainland region in Fujairah requires a local sponsor or a local business agent whereas the
later one has cent percent shareholding for the merchants (Askari, 2013). Theindustrial
activities of the Emirates have been facing enormous growth and development since the
establishment of a free business or trade zone. Fujairah, one of the seven Emirates, has been
ranked as one of the highest bunkering regions across the world because of its sole
accessibility to the Indian Ocean making it a considerable and bustling multipurpose harbour.
It has been reported that over a quarter million peoplebelonging to diverse nationalitiesalong
with Emirates populate an area of over 1400 sq km of this region(Julaimi, Talib&Suhaimi,
2016). Along with its multi-facilitatedpurposes, the region has also taken an active
participation in the contribution of advanced amenities and services. Fujairah incorporates a
thorough exploration of mountains, along with prehistoric as well as modern Arabian culture
and traditions.

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Body of Report-
Lafarge Emirates Cement
An absolute sovereign known as an Emir governs each of the seven Emirates of the UAE,
while the UAE has its governance under a central presidency from Abu Dhabi, which is its
capital city. The UAE, comprising a population of over nine million until 2014, was regarded
as a significant domain for real estate, tourism, finance and retail. Fujairah, one of the seven
Emirates, has been a major hub for a renowned cement industry that is Lafarge cement. The
Lafarge Emirates Cement is supposedly a joint endeavour project that has its establishment in
year 2005 between Lafarge and Dubai enterprise(Abdulameer, 2017). The nation’s third
leading integrated cement industry has an annualproduction capacity of almost 3.2 Mt in
Fujairah. The cement industry has been established in Fujairah in the year 1979 with the
construction of over a capacity of fifty million tonneper year in Dibba located in
Fujairah(Malik, 2013). However, it must be noted that it is a wholly owned subsidiary of JK
Cement. The beginning of the 1990s, witnessed its first expansion and growth under which
the annual kiln competency was improved from five hundred thousand tonne to over eight
hundred thousand tonne. The plant situated in this region is equipped with advanced
expertise, technologies, further accomplishing global environmental measures and paradigms
with a yearly level of production capacity of more than three million tonnes of cement along
with a manufacture of vast and miscellaneous range of products.
Global Trade and Tourism
The economy level of UAE has experienced an impressive growth in recent times
because of its rising growth from the global tourism industry rather than other Gulf Council
Cooperation Council (GCC) economies. The youngest of the UAE’s seven emirates, Fujairah

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is responsible to attract an increasing number of tourists every year(Ziolkowski, al-Tikriti&
El Maalouf, 2015). Several infrastructural advancements as well as expansion in residential
and hotel industrieshas been presently planned to contribute to the rising level of charisma
and magnetism of the region. One of the significant contributors of the Fujairah international
trade is the European nationals that are responsible for almost fifty percent of the nation’s
economy ranging from years 2011-2013 (Kotsi& Michael, 2015). However, it must be taken
into account that Fujairah it is with exceptional geographical setting and cultural stability has
been able to accomplish the intensifying requirements of diverse nationalities.
Evaluation and Discussion
The tourism industry of Fujairah has performed impressively in the last decade. The
rising demands of the tourists have increased by almost five percent in 2005. Further to it, the
following years experienced a five times more growth of tourists, which eventually lead to an
increase of almost sixty five percent by the end of 2007(Alkaabi, Debbage&Touq, 2013).
However, it must be noted that the construction of a major highway which is in relation to the
Dubai and Fujairah link in less than half an hour is considered as one of the biggest
contributors to the growth of this region. The proposed project of construction of six-lane
Dubai-Fujairah connectivity along with a one billion estimated Sharjah-Kalbafreeway has
been believed to be immensely influential to Fujairah. Several other investments have been
undertaken to expand the connectivity of Fujairah it other emirates as well. Even though
tourism plays a significant role to the economy of Fujairah and UAE, there are some risks
and challenges to the Fujairah government, which are required to be resolved. The primary
concern of the Fujairah tourism lies on the lack of detailed information the tourists could
gather related to the location. The major reason behind this is that, Fujairah has long been
behind the tourists’ knowledge and awareness in relation to other locations such as

8BUSINESS AND MARKET OPPORTUNITIES IN FUJAIRAH
Dubai(Karolak, 2017). However, this has led the place to be unobserved as a standalone and
individual destination. The Fujairah in recent times, has been failing to provide productive
funding to the State, which has led to the association of the emirates with the UAE federal
government. This linkage of financial scheme will provide support to the team that has its
operations on the Emirates Gate of GFS reports in the process of collection as well as
compilation of administrative information mutually from both the parties(Katzman, 2013).
However, it must be take into account that this newly introduced linkage will certify the
execution and operation of global standards in the organization of financial policies. This
association would further contribute to accomplish various international demands in global
administrative economic statistics.
Conclusion
Therefore, from the above discussion it can be concluded that free business and
trading zone of Fujairah has been enhancing the economy level of the UAE with factors such
as cement industries, global tourism, and advanced technological expertise.
Fujairah’sstrategically placement between the east and west has transformed it to a core of
marine navigation. The paper explores certain areas, which has led to immense development
and noteworthy economic boom. The youngest emirate has been experiencing enormous
abundant natural capital as well as effective and valuable investment policies further paving
its way to become one of the leading preferences for business ventures. However, Fujairah
must initiate several infrastructural strategies in order to make the city the most popular
tourist attraction. The Fujairah Goverment must join hands with the Archeology and Heritage
Department to strengthen the youngest emirate’s tourism infrastructure.

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References
Abdulameer, W. A. (2017). The Mineral Industry Of The United Arab Emirates. Minerals
Yearbook, 2013, Area Reports, International: Africa and the Middle East, 3.
Alkaabi, K., Debbage, K., &Touq, A. B. (2013). The Promise Of The Aerotropolis Model In
The United Arab Emirates: The role of spatial proximity and global connectivity. The
Arab World Geographer, 16(3), 289-312.
Askari, H. (2013). Collaborative Colonialism: The Political Economy of Oil in the Persian
Gulf. Springer.
Julaimi, A. R., Talib, S. A., &Suhaimi, M. Z. (2016). International Tourists Revisit Intention:
A Case of the United Arab Emirates. Journal of Tourism, Hospitality & Culinary
Arts, 8(1), 35-42.
Karolak, m. (2017). Chapter two tourism in the arabian gulf: emergence of a tourist
destination. Economic Behaviour: Economy, Business and People, 25.
Katzman, K. (2013). The United Arab Emirates (UAE): Issues for US Policy. Current
Politics and Economics of the Middle East, 4(4), 639.
Kotsi, F., & Michael, I. (2015). Planning and Developing ‘Destination Dubai’in the Context
of the United Arab Emirates (UAE). Planning for Tourism: Towards a Sustainable
Future, Oxfordshire-Boston, CABI, 149-168.
Malik, M. (2013). Asia-Gulf economic relations in the 21st century: the local to global
transformation. T. Niblock (Ed.). Berlin: Gerlach Press.

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Shayah, M. H., &Qifeng, Y. (2014, October). Development of free zones in United Arab
Emirates. In First Middle East Conference on Global Business, Economics, Finance
and Banking, Dubai.
Ziolkowski, M. C., al-Tikriti, W. Y., & El Maalouf, J. G. (2015). An unusual soft stone vessel
lid from Qidfa, Fujairah, United Arab Emirates. Tribulus, 23, 100.