Comprehensive Marketing Plan for University of Fujairah (UOF) Report

This report presents a comprehensive marketing plan developed for the University of Fujairah (UOF). It begins with a brief introduction and situational analysis of the university within the UAE context, emphasizing the government's focus on education. A detailed SWOT analysis identifies the university's strengths, weaknesses, opportunities, and threats. The report explores growth opportunities, including infrastructure development, technology integration, and expansion of course offerings. The marketing strategy section outlines the marketing mix (product, price, place, promotion) tailored to UOF, followed by SMART goals designed to enhance the university's performance. The marketing plan incorporates online and offline promotional tactics, including social media, educational websites, and traditional media. Financial projections for 2018-2022, implementation controls, and references complete the report, providing a strategic roadmap for UOF's sustainable growth and student recruitment.