Fujitsu Community Engagement Project: Analysis, Skills & Impact

This report analyzes Fujitsu's community engagement project, highlighting its use of human and material resources to improve community lives. It identifies key themes such as sustainability and digital inclusion, and examines the services provided to users, emphasizing the importance of IT solutions. The report also discusses the significance of community engagement for Fujitsu's business, including building sustainability, improving outcomes, and promoting community empowerment. Furthermore, it outlines the essential skills and knowledge required for successful community engagement activities, such as information, communication, and decision-making skills, and suggests ways to acquire these skills through online courses, reading, and observational learning. The conclusion emphasizes the need to follow community engagement principles for business success.

Community
Engagement Project:1

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Fujitsu has been using both its human and material resources to better improve lives in the
community..............................................................................................................................3
Identify key themes upon which Fujitsu carry out its community engagement activities.....4
Identify its service users and what services they require from the Fujitsu.............................4
Explain the importance of the community engagement role in Fujitsu’s business................4
Explain the skills and knowledge needed to successfully carry out community engagement
activities..................................................................................................................................6
How can they acquire the identified skills?............................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
Books and Journals.................................................................................................................8

INTRODUCTION
Community engagement is the process of involving all the members of the community for
their welfare. It is a strategic process that has purpose of working within the groups and
satisfying the needs and wants of all the stakeholders (Cherrington and et.al., 2019). The problem
of the members is being identified and the work is done according to the special interest for
achieving the target of their well being. The purpose of community engagement is to insuring
that all the team members have access to value social settings and activities and able to get a
meaningful position in the society. This report is based on Fujitsu that is a sustainable
organisation in UK. They work to satisfy the needs and wants of all the people who are in need.
They have their own objectives that help them to attend effective position. There is evaluation
related to the human and material uses that are being used by community. The community
engagement activity helps them to provide better services to their members. The role of
community engagement in the business is also evaluated. In the end of this report the way of
acquiring identified skills is also mentioned
MAIN BODY
Fujitsu has been using both its human and material resources to better improve lives in the
community
There is key role of using all the resources in such a manner that overall objectives can be
achieved.
Human resource of Fujitsu works to know about the problems faced by the community
members and provide them opportunities. It is seen that all the employees are given training in
such a manner that they involve people in the community and build relationships. Collaboration
with the people help them to keep them happy and tell them about the opportunities that take
place in the market (Benitz and Yang, 2020). The employees solve all the problems that are
faced by community members and help them in growing at regular face. The human resource
Management is given such a training that all the community members are satisfied with their
services.
Material resources in Fujitsu is also being managed in such a manner that the proper profit
is derived from them. There is need of optimum utilisation of the resources so that effective

actions are taken. All the material resources are managed and provided to all the important
members of community so that they live are improved.
Identify key themes upon which Fujitsu carry out its community engagement activities
The company is sustainable and works to manage the community engagement activities in
effective manner. They work to engage all the members and develop them for success of the
community. The key purpose of Fujitsu is to become more sustainable by building trust in
society through innovation. EMEIA wide themes are being taken into consideration by Fujitsu so
that digital innovation is bought for benefit of company. The community works to become
sustainable by working as per the digital inclusion so that more people have access to knowledge
and technology (Matteson, 2018). It helps to more people to be aware about the technology and
make its use in appropriate manner. They carry on regular research so that better solution to
problems are attained. All the challenges are being solved in effective manner. The community
works to encourage students to carry on better education at each and every level. This makes
them efficient and get more employment opportunities. There is need of providing economic and
social issues by creating values so that young people get better employment. Practical skills and
support is being provided to the community members. The charity is being provided to promote
better situation and help all the people.
Identify its service users and what services they require from the Fujitsu
They work to provide IT services that helps to add values and deliver better results. It is
necessary understand that they need great it professionals that can enhance the performance and
provide better solution (Bice, Neely and Einfeld, 2019). In today's competitive world there is
need of information and technology services that help in and the productivity as well as most
performance of the employees. The use of IT services helps all the sectors around the globe to
get better solutions. Fujitsu provide best business solutions to the client in order to enhance the
efficiency, value and lower cost.
There is need of using up to date technology in today’s time. All the business problems can
be solved out with the help of better technology. There is need of using applications and updated
technology so that better business services are attained (Benitz and Yang, 2021). The
transformation is important and helps the members of Fujitsu to achieve success. The business
firms required better solutions to access the information and get better results. There is need of

tailoring the requirement of the community members in per the new and latest technology that is
going on in market.
Explain the importance of the community engagement role in Fujitsu’s business
Community engagement helps to engage all the peoples of the community so that they are
able to build best relationships and get bed result. It is seen that coming engagement is important
for the employee’s individuals as well as organisations (Krause-Parello and et.al., 2019). It is
important for Fujitsu company to use community engagement in effective manner. There are
various approaches that are being followed by community so that best results are attained. The
proper understanding is required for satisfying the needs of community. The importance is
mentioned below:
Builds sustainability: community engagement is one of the important element helps to
build sustainability. Each and every person in community works in such a manner that that of
sustainability attend. The use write resources and local policy to satisfy the lights of community
members. The Fujitsu organisation will be able to get benefit of this society change and attain
affective brand image in the market. Sustainable image is required by each and every community
in order to satisfy the needs and wants of their community members in proper manner. In the
changing environment and pricing the use of sustainable approach is becoming necessary. It is
one of the most important task to reach the everyday life to give shape to the members in need.
Community engagement leads to improved outcomes: it is seen that one of the
importance of community engagement is that it helps organisations to get better outcomes. It is
seen that it involved all the players in decision making. The same managers the process of
decision making and help to take better public decisions (Lee and et.al., 2018). There is need of
satisfying the need of community members in an effective manner. The same advantages the
experience of the community and held in betterment of the Fujitsu organisations. It helps to
develop good relationship government and stuck to own objectives. All the services are being
provided to the society that will make them efficient and satisfy their requirements.
Helps to access community empowerment: there are certain values that are being followed
by the community members. It is seen that the Fujitsu company will adopt the principle of
inclusively where they will educate all the people that are in need. their aim is to make all the
people aware about the use of updated technology. By working as per community engagement
they will be able to meaningfully involve in engage all the people who have to shape those

activities. there is need of following the idea and empowering them and changing the social
settings of the community (Prno, Pickard and Kaiyogana, 2021). It is important to value all the
people so that better community decisions but taken and that contribute meaningfully to the
activities and functional capability. There are diverse people that work in community and are
their stakeholders. By inclusion them all effective results can be obtained. Empowering the
community is necessary to take appropriate decision.
Community engagement assist local government promote sustainable decisions: another
advantage of using community engagement participation of the people. The process of decision
making is important for the community is well as the government. The needs of the members are
being map out and their opinions are taken into consideration (Tuttle and et.al., 2021). There are
various issues that take place at the time of working in community and all of them are solved
with commitment the flow of service is increased and government trust organization better than
before.
Explain the skills and knowledge needed to successfully carry out community engagement
activities
To carry on the work there is requirement of skills and capabilities in order attain better
results. The skills required by the employees of Fujitsu organisations are as follows:
Information and communication skills: It is one of the most important skill that is being
required by the employees of Fujitsu organisations. This is need to achieve the aims and
objectives of the business in effective manner. It is important to use the digital skills so that best
output is attained (Raguckas, 2022). These skills are important to successfully engage the
community members and make them aware about the important skills. It is seen that these skills
will solve the problems faced by them and enhance their career opportunity.
Communication skills: There is key role of communication skills in the life of employees
in Fujitsu organisations. Employees must have ability to interact with the people around them.
This help them to satisfy the needs and requirements of the customers and solving their problems
at the utmost priority. Communication skills helps them to interact with each other in develop
relations with all the employees. It becomes important to have effective communication skills in
today's time to clear every interview and get a successful position and career opportunity in
market.

Decision making skills: the nature of business environment is complex. It is seeing that
there are regular changes being seen in the market and the employees of the organisation have to
take effective decisions to come out of the complex situations (Coleman, 2022). There is need of
understanding the market and taking appropriate decisions for the development of community
and overall success of the organisation.
How can they acquire the identified skills?
In order to acquire the above stated skills the employees of an organisation must take
suitable actions. Some of them are discussed below:
 There are various digital courses that are available in the market. They must take online
courses and then monitor their performance to enhance their information and
communication technology skills.
 There is need of reading novels and watching English movies as the help to enhance the
communication skills.
 By observing the seniors in taking decision the employees will be able to inhen the
decision making skills. At the same time the use of case study and other illustrations
would help them to work on their decision making skills and take appropriate decisions.
CONCLUSION
From the above report, it is concluded that there is need of following the principles of
community engagement. It is seen that there are own themes that are being followed by Business
organisations to achieve successful. There is key role of human and material resources in
enhancing the performance of community. There is requirement of identifying the importance of
community engagement for a business. There is discussion related to skills required for success
of employees and the actions to improve them are also mentioned.

REFERENCES
Books and Journals
Benitz, M.A. and Yang, L.L., 2020. Adapting a community engagement project in engineering
and education to remote learning in the era of COVID-19. Advances in Engineering
Education, 8(4), pp.1-8.
Benitz, M.A. and Yang, L.L., 2021. Bridging Education and Engineering Students through a
Wind Energy-Focused Community Engagement Project. Sustainability, 13(16),
p.9334.x
Bice, S., Neely, K. and Einfeld, C., 2019. Next generation engagement: Setting a research
agenda for community engagement in Australia's infrastructure sector. Australian
Journal of Public Administration, 78(2), pp.290-310.
Cherrington and et.al., 2019. What does it mean to be an ‘engaged university’? Reflections from
a university and school-community engagement project. Education, Citizenship and
Social Justice, 14(2), pp.165-178.
Coleman, A., 2022. Group Scriptwriting for Male Survivors of Childhood Sexual Abuse: A
Community Engagement Project.
Krause-Parello and et.al., 2019. Protective factors for suicide: A multi-tiered veteran-driven
community engagement project. Journal of Veterans Studies, 5(1).
Lee and et.al., 2018. Opportunities and challenges in public and community engagement: the
connected for cognitive health in later life (CHILL) project. Research Involvement and
Engagement, 4(1), pp.1-12.
Matteson, M.M., 2018. Earth turning: Ecosomatic exploration and social action community art
option 3, community engagement project.
Prno, J., Pickard, M. and Kaiyogana, J., 2021. Effective Community Engagement during the
Environmental Assessment of a Mining Project in the Canadian Arctic. Environmental
Management, 67(5), pp.1000-1015.
Raguckas, A., 2022. Building Connections Through Community Art With Middle School
Students: A Community Engagement Project.
Tuttle, and et.al., 2021. Integrating patient priorities with science by community engagement in
the Kidney Precision Medicine Project. Clinical Journal of the American Society of
Nephrology, 16(4), pp.660-668.