EED213 Co-Curriculum Assignment 2: Fun Run Proposal and Volunteers

This report addresses the organization of a fun run event, fulfilling the requirements of an EED213 assignment. It begins by discussing the steps involved in recruiting volunteers, covering formal and informal methods, the importance of diversity, and the reasons why individuals volunteer. The report then explores strategies for retaining volunteers after the event. The second part of the report focuses on a sponsorship proposal, selecting Tata Consultancy Services (TCS) as the target company. It justifies the choice of TCS, outlines the benefits the company would gain from sponsoring the fun run, such as brand awareness and talent acquisition, and details the advantages students would experience from participating, including mental health benefits, charitable contributions, and social engagement. The proposal is structured according to the correct format and includes all necessary details.

Running Head: EDUCATION INSTITUTION
EDUCATION INSTITUTION
NAME OF THE STUDENT
NAME OF THE UNIVERSITY
AUTHOR NOTE

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Table of Contents
Introduction................................................................................................................................2
Discussions.................................................................................................................................2
Proposal......................................................................................................................................3
Benefits the company would obtain from sponsoring the fun run.............................................4
Creation of Brand Awareness................................................................................................4
Increase of sale of their products...........................................................................................4
Increasing social awareness...................................................................................................4
Benefits the students will obtain from participation in the fun run........................................5
Good for their mental health..............................................................................................5
Raising money for a charity...............................................................................................5
Social aspect.......................................................................................................................5
Cross-training for different sports......................................................................................6
References..................................................................................................................................7

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Introduction
Recruitment of volunteers basically means to ask people to work for your
organization without paying them. One can recruit them formally like by filling forms or by
giving them proper job titles and offering them the work and they can also be recruited
informally by asking them to help you out with something. Volunteers can be needed
depending on the requirement that is they might be needed to perform a specific task for a
specified time. Recruitment of volunteers does not have any time limit as they can be hired at
any time for any specific period of time or for more time requirement. However, it is helpful
to seek volunteers who reflects the diversity in the society and has a link with other
community groups and agencies.
Discussions
There are many reasons due to which the volunteers will be more than happy to be part of the
specific task. Therefore, hiring of volunteers becomes easy if they target the person with the
same mentality. For example, some people are more than happy to be a part of something just
by asking them since they really like to help the people when asked. On the other hand of the
views and the issues over the support and the help are being asked upon are similar to the
views of those whom the person are asking for volunteering then they will be more than
happy to be a part of it and for the issue. External going on issues and the internal good
feeling might also trigger them to come forward and volunteer. People also feel the need to
Pay back the society who has given them so much to live up to by doing something good for
them or at least doing something valuable and not for the profit motive (Kappelides, Cuskelly
& 2019).

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The requirement to hire the volunteers lies upon its benefits that it presents. Volunteers
enables one’s organization to work more and it also reduces the burden on the paid staffs. It
helps in building the strong and large group with more diversified members. It helps in
building up of the goodwill of the organization and thereby creating further awareness related
to the organization and their activities which are also done by the volunteers (Kuhn et al
2020)
Volunteers can be helpful in assisting during any kind of product event and where any
kind of special assistance will be required. When there is any plan related to the expansion of
the organization or for the expansion of any of its services one can hire the volunteers and
take their help. In the time of National Volunteer day or during any kind of national holiday
one can hire the volunteers over some serious topics that can go with the objective of their
organization. The volunteers are needed when your company has a stall in the fair, to give out
hand-out leaflets at the demonstration and also to help when there are any kind of field trips
or school field trips.
Proposal
The chosen company from where the proposal will be sent for the sponsorship is Tata
Consultancy Services (TCS). TCS generally maintains a balance between the tech expertise
and business intelligence and deliver results and cater to change. TCS is the top employer
globally and with their lakhs of employees around the globe they represent great diversity
with approximately 146 nationalities being a part of it among the 46 countries around the
globe. An element of Tata’s, TCS has also maintained Tata’s legacy with respect of
maintaining a balance in business as well as having a sound knowledge of social and
environmental effects and thereby they have a very strong corporate social responsibility
(CSR).

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This has been stem by the Tata group abiding concern for the society and the
environment. TCS has always shown care for the society with their initiatives and their focus
for the development of education, and skills, related to health and wellness they have taken
care and tool measures not just for their employees, however, for some of the people who
definitely needed it the most. Their health and safety plans and also their concern for the
biodiversity for the environment and eco-system is commendable and therefore it can be said
that this is one such company who will listen to you when you have something to say and if it
benefits the society then they might get along.
Benefits the company would obtain from sponsoring the fun run
Creation of Brand Awareness
Brand will always want to sponsor your event in order to get in front of their target
customer. However this will be more common for the new brand that want to establish
themselves in the market. However, in case of established brands like TCS they can sponsor
the events for the sake of reaching out to the new target audiences. In the scenario for the fun
run they can promote their tag for staying healthy and therefore attracting those customers
who are fitness freaks (Erasmus & Morey, 2019).
Increase of sale of their products
However TCS doesn’t trade on things that can be sold. However they can sponsor the
events and thereby they can even promote their companies and hire some fresh talent from
thee above said activity. Many faces will be able to know the brand and may get the idea of
getting into the company and apply for their dream job, Therefore, TCS being the company
that values talent might want to be the media to pool talent.

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Increasing social awareness
Unlike other marketing tactics, this activity can actually bring the company into more
impactful light of the customers and the general public. People will have stronger perception
about the company and therefore bringing in more positivity. Apart from that motivating
factor will play an important role for the companies to sponsor certain events and it means
them more for just earning few bucks. The companies like TCS will certainly want to sponsor
certain events if it aligns with the principles of the Tata Group and if it aligns with the cause
and mission about which their customers will be passionate about.
Benefits the students will obtain from participation in the fun run
Not the businesses or the organization cares about the word charity or doing good for
the society. Even the students and youths are much more interested even before they start
earning or during their jobs to do something that is good for their health as well as will add
value to the society. However, for many people fun and run doesn’t go together but for
whoever it does it implies a special value. Some of the reasons being the following:-
Good for their mental health
It is a proven fact that running or any kind of exercises helps in releasing the
endorphins. This is very important for the reward system of the body. It makes us happy and
helps in improving the mood. Therefore running in the morning can really help one having a
really good day. Be it stress related to studies, for future, job related stress all can get sorted
with just some pump.
Raising money for a charity
One of the most sought for reason to enter the fun run is to raise the money for the
charity. For example the marathon in London has raised a money of around £51 million for

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the purpose of charity from the running of the people. One can also encourage their family
and friends to be a part of fun run.
Social aspect
Running has its own popularity base and with no equipment, this exercise is for sure
remain in the favorites list for a huge number of fans or aspirant. Therefore it becomes very
easy to convince people for a fun activity like running which is definitely not something one
can’t even if they are novice in the field. This let people to meet new people and make new
friends. It allows people with the similar interest come under a single canopy and interact
(Strudwick et al 2020).
Cross-training for different sports
It is well known fact that running helps to improve stamina and therefore it proves to
be beneficial for the people who are into another sports or activity as well since it really helps
in improving the performance in the other sport as well. It helps in maintain the cardio
vascular fitness and thus if someone’s goal is to build the muscles then running can definitely
help in burning the extra fats in the body and also will provide the strength to work more
harder in the gym and other training sessions. Hence entering the fun run can be helpful in the
achievement of several goals.

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References
Chapter 11. Recruiting and Training Volunteers | Section 2. Recruiting Volunteers | Main
Section | Community Tool Box. (2020). Retrieved 9 March 2020, from
https://ctb.ku.edu/en/table-of-contents/structure/volunteers/recruiting/main
Kappelides, P., Cuskelly, G., & Hoye, R. (2019). The influence of volunteer recruitment
practices and expectations on the development of volunteers’ psychological
contracts. VOLUNTAS: International Journal of Voluntary and Nonprofit
Organizations, 30(1), 259-271.
Kuhn, T., Nguyen, B., Silano, V., Smith, S., & Stewart, S. (2019). Empowerment Squared:
Volunteer Recruitment, Engagement and Retention.
Erasmus, B., & Morey, P. J. (2019). Connect-Active: An Innovative Recruitment Model for
Potential Volunteers in Nonprofit Organizations. In Nonprofit Organisations. IntechOpen.
Strudwick, K., Jameson, J., & Rowe, J. (2019). Developing volunteers in policing: assessing
the potential volunteer police community police officer. Policing: a journal of policy and
practice, 13(4), 397-410.
Culver, K. (2019). MANAGEMENT APPROACHES TO IMPROVING THE
RECRUITMENT AND RETENTION OF VOLUNTEERS FOR CULTURAL HERITAGE
IN HUNGARY.
Wyman, M., Broadbent, R., & Talbot, B. (2019). Patient recruitment and experiences in
postgraduate surgical examinations. The Bulletin of the Royal College of Surgeons of
England, 101(2), 55-58.

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Wyman, M., Broadbent, R., & Talbot, B. (2019). Patient recruitment and experiences in
postgraduate surgical examinations. The Bulletin of the Royal College of Surgeons of
England, 101(2), 55-58.