IOM Electronics: Functional Areas, Skills, and Roles Report

This report provides an in-depth analysis of the functional areas within a business organization, using IOM Electronics as a case study. It details the roles and responsibilities of key departments such as production, marketing, finance, and human resources, highlighting how each contributes to the overall efficiency and effectiveness of the business. The report outlines the specific skill sets required for employees in each functional area, emphasizing the importance of communication, coordination, digital marketing, decision-making, and interpersonal skills. It underscores how a functional organizational structure can enhance productivity and employee performance by aligning individual skills with specific roles, ultimately contributing to the company's success. The report concludes by summarizing the importance of functional areas for business success.

Functional Areas

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Describe the various functional areas in business organisation..................................................1
Skill set required for working in these functional areas..............................................................3
CONCLUSION................................................................................................................................4
References:.......................................................................................................................................6

INTRODUCTION
Business is defined as the process of producing or buying and selling of goods and
services with the purpose of generating profit. Profit in a business can not be defined in
monetary terms as there are other business too which operate apart from profit making.
Therefore, Business organisations are those which are involved in carrying out a commercial
activity. Organisation work in a same way as human being, different functions of human body is
controlled and regulated by different organs, in a similar way functions in a business
organisations are managed and controlled by management experts. Functional structure enables
a business organisation to work in their field of expertise which leads to increase firm's
efficiency and effectiveness. IOM electronics run its business majorly at two location,
Manchester and Liverpool. A regional level recognised firm operates with a work force of 200
employees (Pujol and et. al., 2019). The report covers various functional areas and skills required
to work in these functional areas.
MAIN BODY
Describe the various functional areas in business organisation
Business divides its operations on the basis of functionality in different department which
work according to the definite focus and path. These functional areas are group the people on the
basis of skills and tasks, with defined roles and responsibility which ensures smooth functioning
a business. Dividing the business operation in functional area vary as nature and size. IOM
electronics consist of majorly four functions, production, marketing, finance and human
resource.
Production : The production department of IOM electronics majorly deals in collecting,
organising and assembling the different elements of finished products. As the electronics goods
doest not require production or conversion of raw material, instead it assembles the different
parts of the product. The objective of IOM electronics's production department is to ensure that
finished products matches the desired quality and derive a definite value that satisfy the needs
and demands of consumer (Wei and et. al., 2019). The department also deals in maintaining a
required stock of raw materials to continue manufacturing process and, finished products in
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warehouse so that the demand and supply are equally managed. Apart from this production
department make sure that the finished products should be of good quality and free from defects.
Marketing : Marketing and sales department majorly focus on generating revenue and attract
new potential customers. Since every business needs customers to grow, marketing activities are
concerned with generating new customers and way to approach them through their effecting
marketing and promotional techniques (Shikhova, 2019). The scope of marketing department in
IOM electronics is vast as the department conduct a detailed research to tap unfulfilled needs in
the market. Further, on the basis of their research the department select a target market and
subsequently design and develop a product which matches their needs and wants. This
department also decides the price of a product based on purchasing power of a target market.
With the effective pricing strategy, marketing department ensures that IOM electronics captures
a large market share while being competitive in the market environment. Developing a efficient
distributional channel through which the finished product reaches to the customer is also
determined by the marketing department. Lastly, to increase the awareness among the target
market about a product IOM electronics is offering, marketing department choose a best way to
communicate with the targeted audience.
Finance : The life of each business lies in finance department as this department is responsible
for planning, organising and controlling financial resources of IOM electronics. Each and every
business needed cash to manage and operate its day to day operational activities. Therefore, the
role of finance department is to effectively manage the firm's accounts receivable & payables,
prepare a cash flow report and balance sheets, which represent the financial stability of IOM
electronics. Apart from its main function finance department also conduct internal audits and
control, makes sure that taxes are duly paid and ensures that employees within each department
gets fair and equal pay and on time (Leon-Moreta, 2019).
Human Resource : Human resource can be defined as the people working in an organisation
and also a concerned department who manages all the activities related with people. The human
resource department of IOM electronics is responsible for planning, organising, and managing a
effective work force so that the ultimate goal of organisation is achieved. The department looks
for recruitment, selection, training and development, preparing remuneration plans,
compensation and benefit plans, performance appraisal programme, compliance with labour and
work law, maintaining safety and security standards for employees and creating a positive work
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environment. All the above mentioned activities of human resource department focuses on
increasing the productivity of a employees which in long run improves the performance and
profitability of IOM electronics. While selecting and recruiting a candidate, Human resource
department makes sure that they recruit a right candidate with desired skills and knowledge to
perform a work in their respective departments. Segregating work force on the basis of
individual's abilities eliminate duplication and work and improves overall efficiency of both,
people and organisation (Li and et. al., 2019).
Skill set required for working in these functional areas
Skills required in production department Communication skills : Information within the production must department must be
conveyed efficiently so that to avoid any duplication of work and confusions. To be a
good communicator, one must needs to be a good listener. Attentively listening and
understanding the message is essential for each employees.
 Coordination : Activities within a production department must be in a proper
coordination so that the desired results would be achieved within a stipulated time frame.
Coordination is essential to make sure that quality goods are produced with no defects.
 Monitoring : Production managers must monitor and evaluate the performance of self
and other individuals to make sure that thing are going in a right direction and take the
corrective measures if any to improve the overall performance of a company.
Skills required in Marketing department Clear message : Marketing manager must posses good communication skills and abilities
to convey a message eloquently without use of any jargon. Effectively designing of a
message and marketing campaign will determine the better reach to the customer.
 Digital advertising experience : In the technological revolution, it is imperative for
marketing managers to have a good access over digital marketing. Selecting a appropriate
key words for search engines, running ads on websites and creating a cover story on
social media applications are a part of digital marketing (Rocchi and et. al., 2020).
 Creativity : Marketing managers are known for their creativity and innovations. They
are the one who conduct research, identify untapped need and convert them into a
opportunity for an organisation.
Skills required in Finance department
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 Decision making : Financial department face many uncertainties and to deal with these
difficult situation financial managers must be good decision maker. Their abilities to
address an issue quickly and guide an organisation to find out the best possible solutions.
 Financial Planning : Financial managers are responsible for making a strong financial
planning in order to ensure smooth functioning of an business organisation. With their
cash budget statements, balance sheets, profit and loss statements determine the financial
position of a IOM electronics (Berro and et. al., 2020 ).
 Detail oriented : Finance managers must carry out the analyses of financial report
meticulously to find out discrepancies if any and correct those errors to avoid any
confusion.
Skills required in Human resource department
 Empathetic Skills : HR managers not only look for organisational activities but also
deals with people working in an organisation and their concern. HR managers must put
them in the place of employees before reaching to any conclusion and must foster good
and healthy relations with the work force.
 Administrative skills : This aspect deals with maintaining a record of employees data
related with their leaves, absence, inflows and outflows of employees, payroll and other
relevant information.
 Conflict management : HR managers are known for their interpersonal skills which
helps in addressing and resolving the conflict and fights among the team members. HR
managers with their proactive approach avoids fights and conflicts and foster harmony
(Wang and et. al., 2019).
CONCLUSION
Above mentioned information describe that, for an effective and efficient working of a business
organisation needs to be divided into the different functional areas. The different functions in a
business organisation are determined by nature and type of a business activity. Functional
organisational structure segregate the workforce on the basis of individual's skills and abilities.
Doing so helps the work force in increase their productivity, an employee with a clear defined
roles and responsibility give its cent percent, and work in a coordination with company's
objective. Employees working in a distinct functional areas with a required set of skills become
experts over a period of time.
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References:
Books and Journals
Berro, D.H., and et. al., 2020. Overt speech feasibility using continuous functional magnetic
resonance imaging: Isolation of areas involved in phonology and prosody. Journal of
Neuroscience Research. 98(12). pp.2554-2565.
Chen, D., and et. al., 2019. Diffusion tensor imaging with fluorescein sodium staining in the
resection of high-grade gliomas in functional brain areas. World neurosurgery. 124.
pp.e595-e603.
Leon-Moreta, A., 2019. Functional responsibilities of municipal government: Metropolitan
disparities and instruments of intergovernmental management. Urban Studies. 56(12).
pp.2585-2607.
Li, P., and et. al., 2019. EEG based emotion recognition by combining functional connectivity
network and local activations. IEEE Transactions on Biomedical Engineering. 66(10).
pp.2869-2881.
Pujol, J., and et. al., 2019. Mapping Alterations of the Functional Structure of the Cerebral
Cortex in Obsessive–Compulsive Disorder. Cerebral Cortex. 29(11). pp.4753-4762.
Rocchi, G., and et. al., 2020. Opioidergic system and functional architecture of intrinsic brain
activity: implications for psychiatric disorders. The Neuroscientist. 26(4). pp.343-358.
Shikhova, N.S., 2019. Assessment of the Functional State of Green Plantings and the
Accumulation of Heavy Metals by Vegetation in Urban Green Areas for Various
Purposes. Contemporary Problems of Ecology. 12(5). pp.502-513.
Wang, X., and et. al., 2019. Recent advances in the functional 2D photonic and optoelectronic
devices. Advanced Optical Materials. 7(3). p.1801274.
Wei, H.L., and et. al., 2019. Impaired functional connectivity of limbic system in migraine
without aura. Brain imaging and behavior. pp.1-10.
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