Individual Report on Functional Areas and Skills in a Business Firm

This report provides an analysis of functional areas within a business, focusing on the critical roles each department plays in achieving organizational objectives. It begins by defining functional areas such as Human Resources, Accounting and Finance, Marketing and Advertising, Information Technology, and Customer Services, detailing their respective responsibilities and contributions to the overall success of the firm. The report further examines the essential skills required by employees within these functional areas, emphasizing the importance of technical, conceptual, human interpersonal, communication, and listening skills. It concludes that a well-defined functional structure and a skilled workforce are vital for a company's competitiveness and effective goal attainment. Desklib provides access to similar solved assignments and study resources for students.

WORLD OF WORK INDIVIDUAL
REPORT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Describing the functional area of the business............................................................................3
Presenting the skills required by the employees of functional department.................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................1

INTRODUCTION
Functional areas of business can be described as the terms of employees that have similar
skills. The present report is based on the case study of john that has decide to buy a small firm
IOM solution. The company is covering the local area and has two venture in Manchester sand
Liverpool with 200 employees.
Furthermore, the study will discuss on various functional areas of the business that
required on order to run company. Lastly, the report will throw light on the types of skills
required by the employees so that it can work more effectively and efficiently.
MAIN BODY
Describing the functional area of the business
Functional area plays an important role in running the company as well as marinating the
overall administration of the firm in the competitive department. Moreover, it is consisting of
various departments that are necessary for success of the organization (Hong and Yao, 2019).
Along with this, it helps the business in accomplishing aims and objective more effectively and
efficiently. There are various departments that are mentioned in details below:
Human Resources: The main function of this department is to hire talented and skill full
labour in order to increase the productivity of the firm in the competitive market. The another
role of this department is to provide their employees with compensation benefits, training and
developing progress such as on job turning so that it can improve and enhance their skills and
work more effectively. Human resources is like an asset to the company that help the
organization managing the overall administration of the business. Along with this, it also makes
healthy environment so that employees can work easily and achieve the short and long term
goals.
Accounting and Financing: This department can be considered as heart of the company
because it maintains the whole capital of the company. And it plays crucial role in the
organization because without cash it is not possible to run the business (Kasaev, Petrovskaya,
and Kasaev, 2019). Moreover, the basic role of finance is to keep a balance of the capital that
business is spending and the money that organization is earning. Along with this, it has to
keep the check on the loan that business has taken form t6 eh financial institution in order to run
the organization. In addition to this, it makes the appropriate budget plans for the business so that
it can invest in the new venture as well as to identify that company is running in loss or profit.

Marketing and advertising: The main function of this department is to make the
marketing strategy in order to promote the products in the market so that it can attract more and
more customer. Thus, it helps the firm in growing the business rapidly. Along with this, it takes
care of the goods and service produce by the firm and create content to increase the range of the
customer. Moreover, it focusses on the pricing, packaging and the quality of the products that
has been manufactured by the organization (Burton and Rashed, 2017). In addition to this, this
department use various digital technology such as Social media marketing that contributes in
advertising the services and goods of the company globally that leads in creating the brand
image of the firm in international and local market. Furthermore, this department use both
direct and indirect of marketing for increasing the sales of the firm more effectively.
Information Technology: Every organization nowadays make use of computer and
advance technology so that it can work more smoothly. This department is mainly responsible
for hardware, networking of the consumer and software making. The role of this functional
areas to provide the support system to the employees so that it collects relevant information for
the company. As well as find appropriate resources so that it can be more profitable for the
organization. Moreover, the another role is protect the business form the cyber-attack, threats
and criminal inn order to safeguard the intellectual property of the firm as well as to safeguard
the personnel data of the customers and employees (Sulistyo and Arvitrida, 2020). Along with
this, it maintains the official website of the organization as well as application and make sure
that it is not harming customer.
Customer services: This functional area is in charge of interacting with the customer in order to
meet their satisfaction. The main aim of this department is to address the various problems faced
by the customer, inquiries and processing the order. Moreover, the primary duty of this sector is
build and maintain the healthy relationship with the targeted consumer. And to provide them
with the great quality services to them as it will contribute in increasing the sales of the
organization (Juanamasta and et.al., 2019). This department also listen to the problems faced by
the audience and provide the organization with great solution.
Presenting the skills required by the employees of functional department.
Skills are the ability of an individual should possess in order to accomplish the specific
task. Moreover, it allows the organization to solve the critical conflicts that helps the company
to grow. Along with this, it helps inn performing the executive duties that results in avoiding

the crises. There are various skills that functional areas require such as commination and
technical skills in order to accomplish the department goal effectively. Some major skills are
explained in details below:
Technical skills: This skill is generally use by the information departments as it deals with
computer and other technology. Moreover, this skill is involve operating of machinery and
software production that helps the organization to gather correct information (Qader and et.al.,
2021). Along with this, it helps the department in making innovative products as well as a
software that contributes in boosting the sales and design the various services.
Conceptual skills: This skill allows the individual to think more creatively as well as in
formulating the plans. Moreover, this ability allows marketing department so that it can make
innovative ideas so that it can create content in order to attract more and more customer.
Moreover, it helps the marketing manager to analyse the problems and helps in finding the
creative solution. That contributes in increasing the performance of the firm in the competitive
market. Along with this, it helps the manager in predicting the future conflicts that helps in
making the appropriate plans for dealing with it (Leyva Carreras and et.al., 2018). Furthermore,
this skill is necessary in the marketing manager as for selling the products in the market firm
needs to follow the trends in order to attract more and more customer.
Human interpersonal skill: This skill represents the ability of an individual to interact with the
employees. Moreover, this skill enables the manger to motivate the employs so that it can
work hard. This skill helps human resources manager to understand the needs of the employees
in order to find the appropriate solution. Along with this, human resources manager needs
management skills so that it can smoothly manage the administration of the organotin. That
contributes in accomplishing the goals in the limited frame of time. In addition to this, also
require good communication skills so that it easily interact with the employees and maintain a
healthy relation with them. communication skill will allow Hr to communicate the desire plans
and objectives of each department so that there is no chaos in the company regarding the task.
Another skill that’s is required by Human resource management is decision making (Burt and
et.al., 2018). It will help the manager to make an appropriate plans and strategy in order to run
the business more efficiently.
Communication and listening skill: This skill is required by the customer care department as
their main work is to directly interact with the customer. Moreover, listening skills will allow

them to understand the conflicts of the consumer so that it can find proper solution to it. Along
with this, it will them to give the knowledge about the product and services.
CONCLUSION
From the above report it has concluded that functional areas are very important for
running the business in the competitive market. Moreover, it helps the organization in
accomplishing the short and long term goals of the company more effectively and efficiently.
Along with this, report has summarized about the types of functional area such as human
resources that contributes in reciting the employees as well manage the administration of the
company. In addition to this, there are finance department, customer services care and marketing
department that helps the organization in increasing the performance of the firm in the business
department.
Lastly, the study has thrown light on the various skills required by functional area such
as human resources manager needs communication, and human interpersonal skill so that it can
easily delegate the task to the employees and build healthy relation with them. In addition to this,
technical skills are required by IT department in order to support their employees.

REFERENCES
Books and journals
Burt, J. and et.al., 2018. The evaluation of physicians’ communication skills from multiple
perspectives. The Annals of Family Medicine. 16(4). pp.330-337.
Burton, A. A. and Rashed, S. A. Y., 2017. THE EXTENT OF IMPLEMENTING
MANAGEMENT FUNCTIONAL AREA AND EFFICIENCY OF HR FUNCTIONAL AREA
OF RASH AL KHAIMA MUNICIPALITY. European Journal of Humanities and Social
Sciences. (6). pp.53-63.
Hong, Y. and Yao, Y., 2019. Hierarchical community detection and functional area identification
with OSM roads and complex graph theory. International Journal of Geographical Information
Science. 33(8). pp.1569-1587.
Juanamasta, I. G. and et.al., 2019. The role of customer service through customer relationship
management (Crm) to increase customer loyalty and good image. International Journal of
Scientific and Technology Research. 8(10). pp.2004-2007.
Kasaev, B. S., Petrovskaya, M. V. and Kasaev, M. B., 2019. Innovative approaches to business
managing functional areas in a territory. Industrial Engineering & Management Systems. 18(3).
pp.440-453.
Leyva Carreras, A. B. and et.al., 2018. Influence of the strategic planning and the management
skills as factors internal of business competitiveness of SME’s. Contaduría y
administración. 63(3). pp.0-0.
Qader, K. S. and et.al., 2021. The Effect of Human Resources Management Skills on Accounting
Information Quality in Kurdistan Public Sector. Journal of Humanities and Education
Development (JHED). 3(3). pp.131-143.
Sulistyo, A. and Arvitrida, N.I., 2020, December. Cross-Functional Alignment for Sales and
Operations Planning in a Cement Company in Indonesia. In IOP Conference Series: Materials
Science and Engineering (Vol. 1003, No. 1, p. 012050). IOP Publishing.
Online references
A, B., 2018. [Online]. Available through <>
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