Report on Functional Roles and Communication in Hospitality Industry

This report provides an overview of the hospitality industry, focusing on functional roles and communication strategies. It explores the roles of the marketing, housekeeping, and front office departments, highlighting their importance in customer service and satisfaction. The report examines various communication methods, including verbal and non-verbal communication, as well as the use of anonymous feedback to improve customer relationships and address issues promptly. The report concludes by emphasizing the significance of effective communication and coordination between employees to enhance productivity and profitability. References to relevant literature are also included.

The hospitality
Business toolkit

Content
 Introduction
 Different functional roles of hospitality industry
 Different methods of communication, co-ordination and
monitoring of specified department
 Conclusion
 References

Introduction
Hospitality is the form in which some
of the people welcome other
persons in an warm and pleasant
manner. It is the place where
someone spend some quality time
as hospitality is the Latin that
means “ to have power”.

Different functional roles of hospitality
Industry
There are different functional roles that has been performed by the Merlin
Entertainment Ltd that are as explained as:

Marketing and sales department
Marketing department performs different
activities to enhance the sale and profit
of the company. Merlin Entertainment
Ltd performs different functions as like
make advertisements, digital
marketing, pamphlets, social-media
etc.

Housekeeping and front office department
Housekeeping department ensures the cleanliness and well furnished
surrounds while front office make first interaction with the customers.
They both try to influence the customers by which they keep using the
services of the customers on daily basis. They try to present the best
services to the customers by which they felt that they are very special to the
company

Different methods of communication, co-
ordination and monitoring of specified
department
Communication is the most important factor of the business as if
communication is more balanced and cleared then it imparts more
clarity and easiness for the employees. There are different methods
that has been followed by the company that are as defined below as:

Verbal and non-verbal communication
Verbal communication includes the transformation of information
through orally as like telephonic or face-to-face conversation.
Whereas non-verbal communication is in which information is
transferred by gesture, postures, face expressions, sign, impressions
etc.

Anonymous feedback
It is the type of communication in which
information has been collected from the
customers by the company in order to
collect the feedback of the customers. It is
used to build the strong relationship with
the customers and with the help of this
company resolves the different issues of
the customers within the specified period
of time.

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Communication helps to maintain
the better co-ordination
between the employees of the
company and thus they get
more clear view of what
company wants to achieve after
the certain period of time.

Conclusion
It has been concluded that Merlin Entertainment Ltd explores different
role of different functional department to measure the effectiveness of
interrelationship. Furthermore, concludes the different different
methods of communication, co-ordination and monitoring in order to
enhance the productivity and profitability of the business.

References
Kim, K.H. And et. al., 2018. Effects of corporate social responsibility on
corporate financial performance: A competitive-action perspective.
Journal of Management. 44(3). pp.1097-1118.
O’Connor, M.A., 2019. Promoting economic justice in plant closings:
exploring the fiduciary/contract law distinction to enforce implicit
employment agreements. In Progressive Corporate Law (pp. 219-
245). Routledge.
Nelson, G.S., 2018. The analytics lifecycle toolkit: A practical guide for
an effective analytics capability. John Wiley & Sons.