Solent University - QHO318: Business Environment Report on Thomas Cook

This report provides an overview of Thomas Cook's business environment, industry statistics, and the impact of the internet on globalization. The report begins with an introduction to the business environment, defining key factors that influence businesses. It then provides an overview of Thomas Cook, a major travel group, discussing its founding and various services. The main body delves into industry statistics, including revenue figures and financial performance, highlighting the impact of market conditions. Furthermore, the report analyzes the role of the internet in globalization, emphasizing its influence on communication, information access, and technological advancements. The report concludes by summarizing the key findings and implications, drawing on cited references to support its claims. The report underscores how digital marketing, including email and social media marketing, plays a crucial role in promoting and selling products and services in the modern business landscape.

Business
Environment
Table of Contents

INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Overview of firm.....................................................................................................................................3
Industry statistics.....................................................................................................................................3
Role of internet in globalization..............................................................................................................4
CONCLUSION...........................................................................................................................................5
REFERENCES............................................................................................................................................6

INTRODUCTION
The term business environment collection of all those factors which are related to internal
and external environment of busies enterprise (Antonescu, 2018). These factors affect directly to
firm and determine how firm works directly and influences firms or business environment in an
efficient manner. For this assessment, selected organization is Thomas Cook is a major travel
group with approx 21000 worldwide workers and it was founded in June 2007. In this report,
various topics are to be covered such as overview of firm, industry statistics and role of internet
in globalization.
MAIN BODY
Overview of firm
Thomas cook is a major travel group in UK which was founded in June 2007 and it is a
world leading group of travel and tourism industry and it is mass operator when their product
package of holidays provide by customers with flight and their accommodation services or any
other facilities. It should also provide various products or services which include flights, hotels,
airlines and insurance of travel industry (Bider and Perjons, 2018). They also priced food and
drink can be book by travel agents and these services are helpful for Thomas cook to make a
profit which they should provide package holidays for customers and make it convenient to book
because these facilities are convenient with other industry. It is mainly about travel and tourism
industry which helps customer to make book on flights tickets and provide better facilities to
other firms.
Industry statistics

Thomas cook revenue or incomes in 2018 are approximately 9.6 billion pounds and the
Thomas cook group plc are responded that customers are extending for summer and winter
season program in 2017 are to be helpful to enhance revenue. In 2018, summer wave are should
negative impacted on sales towards their fiscal year that would be results in 53 million pounds
are in loss situation (Khan, Daddi and Iraldo, 2020). Firm should be distorted in 2019 after
failing to secure all environments of government condition and bailout. This is the industry
position to 2011 to 2019 I latest situation hoe form can loss or profit situation. It is the financial
year that determines revenue or sales to be compared in this statistics position.
Role of internet in globalization
Internet and globalization have rapidly changes in business world so that it would be
enabled to improve their competitive edge for increasing their profitability and productivity.
There is speed of access for information and such electronic transactions. Many technologies are
impact on globalization so that it would be extend to control their social media across their
dimensions of space and time. The internet provides platforms where firms have to communicate
such members of organization who are involved in this system. It is helpful to increase their
sharing information and communicate to thousands miles apart person. Globalization determine
that communication technology between person to person are plays a vital role in internet and
recognize how people work and how to extend their new technology for providing many ways to
brining new cultures and some people are close together or this technology. Globalization is

much driven for technological development for integration of closer and industrial eras for
rapidly increasing and changing in globalization strongly connected with various development of
technology at lower cost (Senyo, Liu and Effah, 2019). Today’s globalization is all about impact
on internet because new technologies have been generated or updated and driving globalization.
Many people think it differently but their rapid growth of economic integration are innovated or
development of technology through internet and new internet services. Global
interconnectedness is all about internet that will allow people to communicate and interact with
one another. Moreover, internet is defined that they should help people to understand their world
which is significantly growing day by day and force about societies.
CONCLUSION
From the above information, it has been concluded that digital marketing is helpful to
promote or selling their products or services which is based on online digital technology such as
computers, mobile phones or other websites. When it comes to digital marketing they have to
talk about email marketing, social media marketing and many more. In this report, several topics
are to be covered which are named as overview of firm, industry statistics and role of internet in
globalization.

REFERENCES
Books and Journals
Antonescu, D., 2018. Are business leaders prepared to handle the upcoming revolution in
business artificial intelligence?. Quality-access to Success. 19(166).
Bider, I. and Perjons, E., 2018, September. Defining transformational patterns for business
model innovation. In International Conference on Business Informatics Research (pp. 81-
95). Springer, Cham.
Khan, O., Daddi, T. and Iraldo, F., 2020. Microfoundations of dynamic capabilities: Insights
from circular economy business cases. Business Strategy and the Environment. 29(3).
pp.1479-1493.
Senyo, P. K., Liu, K. and Effah, J., 2019. Digital business ecosystem: Literature review and a
framework for future research. International Journal of Information Management. 47.
pp.52-64.