Kaplan Business School: GOOD-UT Software Business Plan Report

This report details the business plan for GOOD-UT, a new software venture designed to support web design and entrepreneurial activities. It begins with an introduction to the business idea, market analysis, and identification of opportunities and threats, specifically in the context of the Australian web services market. The report then outlines the business model, including key partners, activities, value proposition, customer relationships, customer segments, and resources. It also covers distribution channels, cost structure, and revenue streams. Furthermore, the report addresses investment requirements, financing options, and the risks and returns associated with the venture, including a roadmap for accountability and performance. The analysis provides a comprehensive overview of the GOOD-UT software's potential within the entrepreneurial landscape.