Fundamentals of Marketing Mix: Analysis and Strategies

This report delves into the fundamentals of the marketing mix, exploring key components such as product, price, promotion, and place. It begins with an introduction to marketing and its significance in defining a company's assets and strategies. The report then examines the product mix of Mars Company, detailing its product portfolio and market strategies. It further analyzes the pricing strategies of EasyJet, highlighting how pricing policies impact customer base and market positioning. The promotional mix of Pepsi is discussed, showcasing its advertising, social media campaigns, and CSR activities. The place element is explored through the case of Primark, focusing on its distribution and location strategies. Finally, the report concludes by summarizing the importance of each element in the marketing mix for achieving competitive advantage and organizational success.