BBS-5-FPM: Business Case for a Fundraising Event Analysis

This business case report focuses on a fundraising event planned for International Women's Day with the goal of raising $3 million. The report provides a comprehensive analysis of the market, assessing political, economic, and technological factors. It details the benefits of the event, including increased promotion and goodwill, along with a cost-benefit assessment that highlights revenue and expenditure. The recommended option is to prioritize secure online donation systems. The report also addresses key assumptions, dependencies, and potential risks, including cost overruns. The fundraising event will take 62 days, with the first 20 days dedicated to planning and organization. The business case also includes a Work Breakdown Structure, Schedule, and Critical Path analysis. The report concludes with recommendations for successful implementation and financial management, and a comparison of PMBOK and PRINCE2 methodologies for project management.