Analysis of Factors Influencing Furphy Beer Repurchase Intention

This business statistics report examines the factors influencing customer repurchase intention for Furphy beer. The study uses descriptive statistics, correlation tests, and regression models to analyze the impact of variables like beer quality, brand image, advertising, and shipping speed. The analysis reveals a strong positive correlation between repurchase intention and beer quality, brand image, and shipping speed, while advertising had a negative influence. The report also includes a regression model to predict repurchase intention, determining the most significant factors. Furthermore, the study investigates the likelihood of customers recommending the beer, finding that none of the independent variables significantly influenced customer recommendations. The report concludes with production forecasting for the four quarters of 2018. This report provides valuable insights into customer behavior and brand loyalty for the Furphy beer company, highlighting areas for improvement and strategic decision-making. The report is a valuable resource for students studying business statistics and marketing.