Business Consulting Research Report: Fusion Drink - New Venture

This report presents a business plan for "Fusion Drink," a new venture focused on producing sugar-free immunity-boosting energy drinks. The rationale behind the business stems from the increasing demand for healthy beverage options, particularly among individuals with diabetes and those seeking alternatives to sugary drinks. The business intends to offer drinks in three flavors: vegetable, fruit, and natural roots, using fresh, natural ingredients. The initial investment required is £100,000, which will be allocated to resources, raw materials, rent, staff salaries, marketing, and distribution. The report details the market research supporting the idea, emphasizing the growing health consciousness and the need for sugar-free alternatives. It argues that the investment is worthwhile due to the relatively low capital requirements, high potential return, and the increasing consumer demand for natural and healthy drinks. The financial management will be handled by a finance manager who will keep records of all income and expenses.

Business Consulting Research
Report

Table of content
Introduction to the Pitch (1 Slide)
 Outline of the product or service idea (2 Slides)
 Statistical data to back up the idea (2 Slides)
 Why the idea is investable
 What the investment would be used for (2 Slides)
 Conclusion
 References

Introduction
To start any kind of business there is need to have proper knowledge and skills as it help to
run the business by managing all functions and activities. This is important for individual to
understand what people wants and how they can be satisfied so that products and services are
provided accordingly. The present report is based on producing a new venture by introducing
sugar free immunity boost and energy drinks that will help to influence number of customers
and development of organization effectively (Lin, 2020). The business will start with seed
capital of £100,000 that will be use to arrange resources and raw material to prepare drink.
This part of report involves product or service, statistical data, reason of investible idea, and
requirement of investment.

Outline of the product or service idea
The name of newly venture is Fusion Drink where people
will get sugar free immunity boost and energy drink. The
reason of starting this business is increasing diseases and
Covid-19 where people demanding healthy drink or juice.
To start this business, a proper market research has been
conducted by Dragon then decided to start of business of
immunity boost drink in London. The business will be start
initially at small scale then after it would be expand by
arranging more resources and capital.

Continue….
It has been seen that people who have diabetes and not to use sugar not getting
healthy drink and they is demanding to prepare sugar free drink that could help
to keep them healthy and safe. This drink will be in three flavour such as
vegetable, fruits, and natural roots (Giloy, Ocimum tenuiflorum, cinamon). This
will help to attract the number of customers by offering better quality and taste
of products in changing environment. This drink will make sure that customer
would feel safe and energetic after having this drink.

Statistical data to back up the idea
This idea is clicked in mind by analysing the market and looking that
people is demanding healthy drink that could help to maintain higher
productivity and profitability. The management of Fusion drink
decided to provide the immunity boost and healthy drink which made
of different and fresh raw material. The idea back up because of
overcoming the health issues and providing drink for those people
who is suffering from diabetes. This will help to attract the number of
people and youngster as they wants kind of drink.

Continue..
The ingredients will be natural and fresh that can help to keep
healthy people. Now a days, people consuming fast food, junk
food and others due to which their health being affected.
However, this business of providing energy and healthy drink will
help employer to attract and influence number of people to use
this drink and feel happy. This will also help to manage all
resources and capital by using optimally. This will help to attract
number of customers and develop organizational performance.

Why the idea is investable
The idea is more investible as it needs less capital and resources in the form of
operating a business and establishment. The products and services which is
providing by Fusion will help to attract people as they demanding natural
drink and energy boost drink which made of natural ingredients. There is no
need of high investment and higher research. The management of such
organization will keep less than 5 staff to prepare drink, serve, marketing,
controlling finance and other activities that will help to attract the number of
customers. If people will get fresh and natural juice then they would feel
change in their daily life and bring change in their daily routine.

Continue…
The staff of Fusion Drink will attract customers by providing information about product and
bring higher performance in their organization. The management of such organization needs
to arrange finance by keeping records of all income and expenses that will help to grow a
business continuously and maintain higher productivity. This business will give higher
return on investment as no need of high investment and price will be average that will
encourage people to make again buying decision. The employer should have proper
information about customer taste and provide drink accordingly.

What the investment would be used for
Investment is the amount which is used by employer to start their
business via arranging and managing resources. To start a business
of Fusion drink employer will use £100,000 in rent, preparing
products, marketing, staff salary and distribution activities that will
helps to grow a business effectively. By investing amount chosen
organization will attracts the number of customers as they demand
for new taste that increases business performance and profitability.
This investment will be used to buy raw material, getting machines,
hiring a property and labour charges that will give good return in
upcoming period.

Conclusion
From the report it can be concluded that to start a business it is important to have
proper knowledge and skills as it help to manage all resources and capital. Fusion
Drink have been started by investing £100,000 that use to buy raw material,
preparing drink and marketing that can help to operate a business and maintain
higher performance. The management of such organization focuses on customer
demand and provide products accordingly. The financial activities will be arrange
by finance management who keep records of all income and expenses.

References
 Abdullah, H., 2019. The Travel and Tourism Competitiveness Index: Examining
the Reciprocal Relationship among the TTCI Factors Relative to Porter’s (1998)
Diamond Model and Airline Passenger Seat Capacity for the Countries of the
World (Doctoral dissertation).
 Carcausto Zea, and et. al., 2018. Exploring travel patterns of Chinese holiday
tourists in Western Australia. CAUTHE 2018: Get Smart: Paradoxes and
Possibilities in Tourism, Hospitality and Events Education and Research., p.344.

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