This report presents a comprehensive analysis of the business canvas model for the proposed Fusion Gaming Cafe. It begins with an overview of the cafe's concept, targeting the growing online gaming community and proposing a location near York House in London. The business model outlines key partners, activities, value propositions, customer relationships, segments, resources, and revenue streams. The report then incorporates peer group feedback, identifying issues such as the need for more suppliers, enhanced research activities, addressing the lack of regular customers, and refining the key resources. The report proposes concept improvements using the PDCA cycle, focusing on areas such as key partners, key activities, and customer feedback to enhance the cafe's services and overall business model. The report concludes with a reiteration of the business model and its key elements.