Fusion Grind: Business Plan Presentation for a New Coffee Shop

This presentation outlines the business plan for Fusion Grind, a coffee shop located in Birmingham City, aiming to serve hot drinks, snacks, meals, and alcohol (pending license). The shop's location is strategically chosen near a primary school, high street, corporate offices, residential areas, and transport links. The target market includes office workers, students, and travelers, with a USP focusing on competitive pricing, multiple payment options, premium quality products, and vegan offerings. The presentation covers staff recruitment strategies, emphasizing experienced management, talented chefs, and a positive team culture, along with competitive compensation and benefits. The menu will offer a structured variety of pizzas, pasta, and burgers, with discounts for students and special occasions. The business will adhere to strict hygiene regulations and promote itself through social media marketing for cost-effective market capture. Desklib provides access to similar business plan examples and study resources for students.

Group presentation
GROUP NAMES – IDS

Coffee Fusion

INTRODUCTION – PRESENT THE PLAN
/ IDEA
Fusion Grind coffee shop is based in Birmingham City
with the overall aim to serve hot drinks, snacks, meals
along with alcohol as the business will be applying for
its alcohol licence. The location of the coffee shop is
located near a primary school which is closely
distanced to the High street. In addition to this, the
location of the shop is optimal as it is near various
corporate offices, housing estate containing new built
family homes along with student halls of residence.
Moreover, the location of the establishment has bus
stop and train station with walking proximity.

 The target market of the organization are as follows:
 the business will target office going individuals as there are various
corporate office in close proximity.
 The business will also target student customers as there are student
hall residences near the organization.
 The cafe will focus on travelling as the bus stops and railway station
in waling distance to the business.
TRAGET MAREKT

 The business will offer various products at a lower prices relative to
competitors.
 The organization will offer various options of payment such as online
and credit card in order to improve customer experience.
 The business will offer premium quality products.
 The organization will also serve vegan products in order to attract
niche market.
USP OF THE ORGANIZATION

 The business will require an experienced as well as knowledgeable
manager who can manager the operations of the business and
execute them in a systematic order.
 The business will need a talented chef who has knowledge related to
multiple cuisines.
 The business will also require a bar manger once its alcohol license is
cleared.
 The team culture within the organization will be established through
multiple team building activities.
STAFF RECRUITMERNT

 The organization will recruit employee through various methods such
as online advisement as well as internship programs.
 The business will focus on employee staff members with an minimum
experience of 6 months in order to maintain high standard of service.
 The organization will pay its employees £1500 each month along with
additional pay based on their overtime hours. In addition to this, the
breakfast as well as evening meal will be provide to employees along
with periodic bonuses based on their performance.
Cont.

 The products offered by the cafe will be organized in the menu
consisting of pizzas, pasta and burgers in a structured and systematic
manner in order to improve customer experience
 The business will offer 25% off to the customers that are in school or
have a special occasion.
 The business will also offer special dishes in order to fulfil the demand
of fast food services.
PRODUCT OFFERING

 The organization will have strict rules in order to maintain a high
standard level for hygiene and will provide gloves to all its staff
members.
 The cleaning staff of the business will work in shift and ensure high
level of hygiene standards in order to provide safe environment for
food consumption.
HYGIENE REGULATIONS

CONCLUSION
• The cafe is named Fusion Grind and will focus on
offering hot beverages along with snacks.
• The business will follow high standards of
hygiene.
• The business will focus on establishing a positive
work culture through various activities and
involving employees in decision making.
• The marking of the cafe will be based on social
media in order to capture a larger market in a
cost efficient manner.

REFERENCES
REFERENCES
Books and Journals:
• Vidani, J. and Jacob, S., 2019. Mental Health Startup: Mood Café. JN Vidani, S. Jacob & M. Patel (2019), Mood Café:
A Mental Health Startup, Economic Challenger-An International Journal, ISSN, pp.0975-1351.
• Petrucci, F., 2018. The incubation process of mid-stage startup companies: a business network perspective. IMP Journal.