The Future Bases for Competitive Advantage in the Telecoms Industry

This report examines the future bases for competitive advantage in the German telecommunications industry, focusing on drivers for change and critical success factors, particularly the role of 5G technology and 4PL logistics. It begins with an introduction outlining the research aim, objectives, and hypothesis related to the impact of real-time data analysis and 5G on competitive advantage in the German telecommunications industry, especially concerning automobile connection. The literature review provides context on the German telecommunications market, its competitors, and challenges in 4PL service provision, emphasizing the potential of 5G technology. The research methodology details the approach, design, strategy, data collection, and analysis methods, including ethical considerations. The report then anticipates presenting and analyzing collected data, concluding with recommendations, limitations, and suggestions for future research, aiming to provide insights for sustainable development in the industry. Desklib provides students access to similar solved assignments and past papers.

The Future Bases for Competitive Advantage in the Telecommunications Industry
(An Evaluation of Drivers for Change, Critical Success Factors, and Competitive Advantage
in the Telecoms Industry)
The Name of the Student
The Name of the University
Author note

Table of Content
Introduction: 1000 words...........................................................................................................5
Introduction............................................................................................................................5
Background of the study........................................................................................................5
Problem statement..................................................................................................................6
Rationale of the study.............................................................................................................6
Research aim..........................................................................................................................6
Research objectives................................................................................................................7
Research Hypothesis..............................................................................................................7
Structure of the study.............................................................................................................8
Literature review 4000 words....................................................................................................8
Introduction............................................................................................................................8
Summary..............................................................................................................................16
Literature Gap......................................................................................................................16
Research methodology 2000 words.........................................................................................16
Method outline.....................................................................................................................16
Research onion.....................................................................................................................16
Research philosophy and justification.................................................................................17
Research approach and justification.....................................................................................18
Research design and justification.........................................................................................19
Research strategy and justification.......................................................................................19

Data collection method........................................................................................................20
Questionnaires......................................................................................................................20
Sample size...........................................................................................................................23
Data analysis method...........................................................................................................24
Ethical consideration............................................................................................................25
Summary..............................................................................................................................25
Time horizon............................................................................................................................26
Data collection and analysis 2000 words.................................................................................27
Data presentation..................................................................................................................27
Data analysis........................................................................................................................27
Conclusion and recommendation 1000 words.........................................................................27
Conclusion............................................................................................................................27
Linking with objectives........................................................................................................28
Recommendation..................................................................................................................28
Limitation.............................................................................................................................28
Future scope of the study.....................................................................................................28
References................................................................................................................................28
Appendices...............................................................................................................................29

Introduction: 1000 words
Introduction
Background of the study
In Germany, fourth party logistics (4PL) service providers are rapidly expanding especially
after the intervention of 5Generation networking and telecommunication technological
intervention. There are some companies such as Kuehne & Nagel, Penske Logistics,
Syncreon, Yusen Logistics, and DHL have already signed agreements with major
manufacturers of the German telecommunication companies. This market condition of
telecommunication sector leads the contemporary logistics partners to manage their own
network including huge number of logistics providers throughout the Germany. To reduce the
time and space complexity of telecommunication as well as logistical operation they have
already implemented a internationalize procedure of real-time data collection through cloud
computing and cloud storage based big data analytics. The major purpose of these
technological implementations are online tracking of shipments, collect real time data about
logistical operation, monitoring delivery site, calculating most efficient way to transport and
monitoring of supply chain risks. However, as per the international growth report of
advanced logistics and telecommunication, Germany is requiring comparatively more time to
adopt 4th Party Logistics or 4PL model and outsourcing models considering the technological
advancement in networking and telecommunication. Moreover, in order to avail new
technologies in SCM, The telecommunication industry and the 4PL logistics is now growing
faster than the last five years.

As an example the technological growth in advance logistics operation DHL leads the 4th
Party logistics industry of Germany while having Deutsche Telekom as their largest
consumer. Apart from that, currently DHL and Deutsche Telekom working in a partnership
allowing both of them to work as vender as well as consumer for each other. Recently,
Deutsche Telekom has been working on the integration of parcel carrier drones named
Parcelcopter as a partial tool of lightweight logistics utilizing the cloud computing and
controlling management through advanced 4th Generation telecommunication networking
system. DHL is into future envisioning the future of 4PL logistics. Germany is under the
process of adopting and incorporating innovations designed by DHL. The future of logistics
growth of the 4th Party Logistics and the telecommunication industry of Germany relies on
the intervention of 5th Generation or 5G networking while utilising the artificial intelligence,
big data analytics, predictive analytics and traceability, and block-chain for developing
resilience and flexibility in network design.
Problem statement
Rationale of the study
Research aim
In the above described situation of telecommunication industry and 4PL companies in
Germany, this research has been focused on the further scope of evolving into a stronger
sector of Germany. Acknowledging the field of the study, the research focused on a particular
aspect of using 5G network and telecommunication usage in a part of 4PL industry. At the
same time, the research aimed to measure the competitive advantage in the Germany by

analysing the existing condition and further scope of the selected sector. On the other hand,
this research also aimed to find out the most appropriate and computable utilisation of
advance telecommunication technology in 4th Party Logistics in Germany. Moreover, the
major aim of this research is to find the competitive advantage in the German
telecommunication industry while exploring the existing driver for change, analysing the
critical success factor and recommending for the further scope sustainable development of
this industry.
Research objectives
The objectives of this research have been designed in order to achieve the aim of the study
considering the feasibility, attainability of the measurable parameters. These objectives are:
To test the hypothesis
To find the Competitive advantage in the German Telecommunications Industry
To find the Drivers for change in the German Telecommunications Industry
To find the most critical success factor in German Telecommunications Industry for future
Research Hypothesis
H1: Implementation of real time and accurate predictive data analysis with the intervention of
5G technology as part of 4PL can increase the competitive advantage of German
Telecommunication Industry based on automobile connection.
H0: Implementation of real time and accurate predictive data analysis with the intervention
of 5G technology as part of 4PL cannot increase the competitive advantage of German
Telecommunication Industry based on automobile connection.

Structure of the study
Literature review 4000 words
Introduction
Background of German Telecommunication Industry:
Germany has one of Europe’s largest telecom markets, as befits a country with a
population of more than 82 million. Penetration in the broadband and mobile sectors is about
average for the region. Both the fixed network and broadband markets are dominated by
Telekom Deutschland, though other notable players include freenet, Vodafone and
Telefónica. These altnets have gained market share as the incumbent continues to struggle
against regulated network access conditions and market competition, both of which have led
to declining revenue during the last few years. Germany telecommunication market has been
fully liberalized since January 1, 1998. Germany is served by an extensive system of
automatic telephone exchanges connected by modern networks of fiber-optic cable, coaxial
1.Introduction
2.Literature Review
3.Research Methodlogy
4.Data presentation
5.Analysis and interpretation
6.Conclusion and Recommenation

cable, microwave radio relay, and a domestic satellite system; cellular telephone service is
widely available, expanding rapidly, and includes roaming service to foreign countries. As a
result of intensive capital expenditures since reunification, the formerly antiquated system of
the eastern part of the country has been rapidly modernized to the most advanced technology.
Deutsche Telekom began rolling out FTTH networks in ten cities in 2011, following the
launch of pilot projects in Hennigsdorf, Braunschweig and Dresden in 2010.
Existing condition of German Telecommunication Industry and competitors:
The Telecommunication service of Germany involves in the design, integration,
installation, on-site service, monitoring, Maintenance, training, Power monitoring, sales and
market monitoring. Apart from that the German telecommunication industry also involves in
providing Mobile network services, Internet Broadband, TV and other Media based service
providing. The government has planned to invest more than one billion Euros in optical fibre
based infrastructure throughout the nation in order to increase the data transfer efficiency and
accuracy by losing or distorting minimum amount of data during long distance data
transmission. Telekom Deutschland has declared that they are going to expand in vectoring
VDSL, NB-IoT network and they have also committed to provide advanced 5G networking
system for both commercial and personal use across the previous network footprint of 4G. On
the other hand, Vodafone Germany has recently launched a cloud-based GigaTV service
because of the ever-increasing demand for the enhancing forecasting speed. GigaTV has
promised to provide in LTE speeds to 500Mb/s across the Germany. Apart from that recently
the general electronics/ICT sales faced a accelerated increment due t higher demand in
commercial as well as personal amusement purpose. Along with the electronics, the IT sales
such as IT hardware, software and services are also showing significant growth compared to
the past few years. The leading telecom services in Germany are Telekom Deutschland,
freenet, BT Global Services, Tele2 Germany, Telefónica Germany. The other players in

Germany’s telecom sector are CallMobile, Deutsche Telekom , E-Plus , Energie Baden-
Wurttemberg , Kabel BW, Kabel Deutschland , PrimaCom , QSC , Sky Deutschland , The
Cloud , Tiscali , United Internet , Unitymedia , and Vodafone Germany. Deutsche Telekom
(DT) Germany has recently announced that for domestic transmission across the Germany te
company is going to implement the first 5G antennas which are activated recently fo
transmitting within Berlin as of now. The major benefits of this 5G connection network in a
real time data transmission environment is this setting enables the use of pre-standard 5G
New Radio (5G NR) that is capable to achieve more than 2Gbps data transmission speed for a
single electronics device. After the successful expansion of this advanced technology they
will be producing large scale build-out within the year 2020.
This statistic shows data on the external revenues of the telecommunications industry in
Germany from 1998 to 2017. In 2016, the German telecommunications industry generated a
total revenue of 56.9 billion euros. The figures include revenues from fixed-line and mobile
communications and the cable TV infrastructure.
Total
Deutsche
Telekom
AG
Competitors
1998 44.2 32.8 11.4
1999 48.1 31.4 16.7
2000 56.2 33.2 23
2001 60.5 35.1 25.4
2002 62 35.3 26.7
2003 63.9 34.4 29.5
2004 66.8 34.7 32.1
2005 67.3 34.2 33.1

Total
Deutsche
Telekom
AG
Competitors
2006 66.3 32.5 33.8
2007 63.9 30.7 33.2
2008 62.3 28.9 33.4
2009 60.4 28 32.4
2010 59.2 27.3 31.9
2011 57.8 26.4 31.4
2012 58 25.8 32.2
2013 57 25.4 31.6
2014 56.8 25 31.8
2015 57.4 25.1 32.3
2016 56.9 24.7 32.2
2017* 56.7 24.6 32.1
The challenges in 4 Party Logistics service providers:
The basic concept behind the 4th party logistics is the flow of information in any organisation
that monitors and control the overall logistical operation of a company with the help of other
independent service provider. Most of the 4th Party Logistics companies are Information
Technology based companies and belong to the Telecommunication service providing
sectors. In German Telecommunication industry, the trends of IT service proving as a 4 party
logistics had become popular at early 20’s. However, most of the German industries still need
lots of improvements in their advanced logistics control and processing system, which can be
only be solved by the intervention of 4th Party Logistic services. After the incorporating the

Internet of Things and Web 2.0, the competitive environment within this sector and the urge
for evolving rapidly have increased significantly. In this situation, the intervention of 4th
Generation networking allowed the internet of things to incorporate wireless interconnection
system while the data transfer bandwidth was very limited. Along with the enhancement of
the volume of data operated within any organisation, the need of boosting up the data transfer
rate is becoming highly acclaimed. In this situation the intervention of 5th Generation
networking system not only allows this 4th Party Logistics company to store huge amount of
data simultaneously, it also allows the 4PL companies to handle wide range of detailed data
wile processing them in high speed data transitioning environment. As a part of 4th party
Logistics the telecommunication industry of Germany can use this opportunity to survive the
competitive environment of automotive data processing and data operating.
Intervention and utilisation of 5G Technology in telecommunication:
While the global telecommunication industry inconsistently accelerating their pace of
improvement the fifth generation of wireless networking system is becoming the most
efficient and productive way of data transmission for both internal ad external commercial
operations. 5G is a marketing term for some new mobile technologies. Definitions differ and
confusion is common. The ITU IMT-2020 standard provides for speeds up to 20 gigabits per
second and has only been demonstrated with millimeter waves of 15 gigahertz and higher
frequency. The more recent 3GPP standard includes any network using the NR New Radio
software. 5G New Radio can include lower frequencies, from 600 MHz to 6 GHz. However,
the speeds in these lower frequencies are only modestly higher than new 4G systems,
estimated at 15% to 50% faster. It also changes the utilisation of latest networking
technologies such as Internet of Things or IoT, Mobile Media, Cloud computing and database
management, automatic data transmission and others. The major focus of this fifth generation
of wireless networking is speed and data transmission accuracy which higher portability. All

of these properties increase its usability in business operations especially for
telecommunication industry.
RFIDs and advance logistics:
RFID or Radio-frequency Identification is a identification system of physical object
by utilising the radio signal under stipulated bandwidth as a media of verification and
detection procedure. It is part of Automatic Identification and Data Capture or AIDC system
that not only verify the identity of the object, while also allow to collect data about the
weight, type, geographical position of the object. The difference between traditional barcode
detection and the RFID is that barcode detection allows the detection system to decode the
barcode to generate respective id of the object for comparing it to the designated id; however,
the RFID chip can stores information about the object details including the size, current
position, previous dispatched time, receptive time and others. The working process of RFID
is consists of three separate intermediates namely RFID tag with circuit that stores the
information, an attached antenna with RFID tag that emits the radio wave, RFID interrogator
or receptor that receive that emitted radio wave. In next phase, the receptor transmits the data
to the decoder that decode the frequency into numeric information and finally displays in the
interface of the host computer system.
The RFID is mostly uses in logistics and physical object transactions that require
verification procedure. The major uses are supply chain management, package tracking,
Counterfeit prevention in pharmaceutical industry, Asset tracking, inventory management
and others. In telecommunication industry the utilisation of RFID automatic data
identification system is used in mainly asset tracking and consumer support procedure. Some
traditional telecommunication service providers like AT&T, British Telecom, Telekom
Australia are using the RFID system to tracking their assets and expensive equipments as
well as in consumer service providing. Apart from that connecting the RFID system with the