THT3114 - Future of International Tourism in Victoria Analysis

This report assesses and analyzes tourism research and its future implications in Victoria, Australia. It provides a detailed analysis of the future of Victorian tourism using six prominent research materials based on secondary quantitative data. The report covers data collection methods from sources like Statista and Victoria Tourism, data analysis techniques, and data presentation with graphics. It examines research findings, contextualization, and implications for the future, including GDP growth, visitor numbers, and the impact of international tourists. The report concludes with insights into the projected growth and development of Victoria's tourism industry, offering a dynamic outlook on its future.

Running head: TOURISM RESEARCH AND ANALYSIS
FUTURE OF INTERNATIONAL TOURISM IN VICTORIA
Name of the Student
Name of the University
Author Notes

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TOURISM RESEARCH AND ANALYSIS
Executive Summary
The aim of the report is to assess and analyse the tourism research and the future implications
that are present in the Victoria province of the country of Australia. The report is a detailed
analysis of the future of the Victorian tourism with the analysis of six prominent research
materials based on the secondary quantitative data analysis and the further research stages that
are to be followed. The overall report has the methodology of data, data analysis techniques,
presentation of the data along with its analysis that gives a very dynamic and clear outlook of the
future conditions of the tourism scene in the province of Victoria.

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Table of Contents
1. Introduction..............................................................................................................................3
2. Future of International Tourism in Victoria............................................................................3
3. Data collection with three sources of secondary data..............................................................4
4. Data Analysis Methodology....................................................................................................5
5. Presentation of data – data sheet with graphics.......................................................................6
6. Research findings and contextualization...............................................................................12
7. Implications for the future.....................................................................................................12
8. Conclusion.............................................................................................................................13
9. Reference...............................................................................................................................15

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1. Introduction
International tourism is defined as that form of tourism that is done across the national
borders to various countries of the world. International tourism is one of the positive outcomes of
the impact of globalization to the fact that it is now considered as one of the best leisure activities
for all the people. The travelling purpose can be either for personal leisure purpose or for
business- or work-related purpose but in both the cases, the international tourism impacts the
country in which it is done in a positive way increasing the economy of the country (Vic.gov.au.,
2018). The following report is about the future of international tourism aspects that is found in
the state of Victoria which is one of the densely populated portions of the continent. According
to the views stated by Victoria Tourism. (2018), the state is the home to a large number of tourist
attractions which has attracted the tourists from all over the globe from all spheres. The
following paragraphs highlight the future of the international tourism in Victoria with the source
to three secondary data sources and their analysis with graphical presentation. The implications
for the future and the research findings are also stated in the following report.
2. Future of International Tourism in Victoria
Pham et al. (2013) states that Victoria is located in the South-Eastern part of Australia
and is the second most populous state making it the home to a number of people concentrated
around the area of Port Philip Bay and Melbourne. The capital city of the state is Melbourne
which is under constitutional monarchy government. The present governor as well as the
government are trying their best to establish the state as a tourist attracting place and therefore
developed a number of strategies for making the place one of the foremost tourist attractions of
the country (Theobald, 2012). The present famous tourist attractions of Victoria includes the
Great Ocean Road, The Twelve Apostles, Philip Island, Yarra River. Inspite of the number of

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natural beauties in the province, the government is trying to improve the tourism aspects to
improve the economy of the place by mixing and making sure of all the required necessities.
According to Fullagar, Markwell and Wilson, (2012), the present contribution of tourism and
travel in the Victorian state is approximately 49.7 billion Australian dollars in 2017. The increase
in GDP in 2017 has increased by 6.1% in the third consecutive year and is expected to increase
by 23% in the current year. The overall growth has directly impacted the employment sector of
the Victorian state such as increase in the employment rate by 300 thousand per year from 2017
to 2018 (Ruhanen, Whitford & McLennan, 2015). The number of visitors in Australia was
approximately 8 million in the year 2017 with Victoria being the second highest in count. The
maximum amount of tourism nationality is from China which more than 22% in comparison to
2016 (Mahadevan, 2014). The average earning of the economy in 2017 reached at about 42
million dollars which is much higher than the growth rate of the Australian economy as a whole.
3. Data collection with three sources of secondary data
Data collection process is defined as the process or method of collection and assimilation
of data from the various reliable sources of information like the websites and statistical data. The
process of data analysis is done in this report based on the inclusive data which has been
collected from multiple sources and also from the fact that the total tourism statistics are an
evidence of the fact of the future of the tourism activities of the Victoria, Australia. Data
collection of the whole of the tourism aspect of the Victoria province of Australia is being done
from all the sources such as the government websites and the data derived from the other reliable
sources like the Statista websites and tourism related statistical data. The three sources from
which the data collection is being done are as follows –

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1. Statista.com, (2018). Retrieved from https://www.statista.com/topics/4551/travel-and-tourism-
industry-in-australia/ [Accessed 4 Oct 2018].
2. Victoria Tourism 2020. Retrieved from https://www.ecotourism.org.au/assets/Resources-Hub-
Destination-Management-Plans/Victoria-2020-Tourism-Strategy-2013.pdf [Accessed on 4 Oct
2018]
3. Business Vic, (2018). Retrieved from http://www.business.vic.gov.au/tourism-industry-
resources/tourism-industry/value-of-victorias-tourism-industry [Accessed 4 Oct 2018]
These sources have been utilised to make sure that the future of the Victorian tourism
aspects are being adhered in the proper manner.
4. Data Analysis Methodology
The process in which the data of a specific project or assignment is being inspected,
cleansed, transformed and modelled with the goal of discovering the information for the project
useful and supportive of the entire event in relation to the decision making of the project is
known as Data analysis of the project. Before analysing the data, the data is to be trimmed to
make sure that the analysis is performed based on the requirements of the project related to the
tourism as well as the travel prospects for Victoria State in future (Gardiner, Grace & King,
2014). In the research analysis methods, the process in which the data is systematically arranged
by the application of statistical and logical interpretations to maintain the integrity of the data is
termed as the data analysis.
There are a number of ways in which the data analysis of the project can be done like the
qualitative and the quantitative data. The qualitative data is defined as the form of data in which
the data derived are all approximate and are characterizing of the fact and is not related to the

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measurement of data in any form. The attributes, characteristics and the properties of the data is
there in the analysis of the qualitative data in the required time.
The data which has all the measurable quantities in it and is not based on only the
assumptions as well as the colours and context of the whole data is termed as the quantitative
data. The analysis of quantitative data is done through the means of figures and charts and with
the numerical implications in the overall analysis. Quantitative data is that type of data which can
be assessed only by the means of calculation and is to be analysed on the basis of charts and
graphs. The quantitative data helps the analysis of the facts as well as the numerical figures of
the words in an effective manner and also helps to make sure that the conclusion drawn from the
facts and figures have immense adherence to the factual presentation.
The data which is being used in the assignment in order to project the tourism data as
well as the travel plans of the common people for the Victorian state of Australia is the
secondary data of the given facts derived from both the government tourism websites of
Australian province as well as the other statistical websites giving ample amount of evidence for
the tourism and tour positions of the country as well as for the state.
5. Presentation of data – data sheet with graphics
The data for the future of the tourism and travel for the Australian district of Victoria is
mentioned as below which will give an insight into the future of the tourism in the province.

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Figure – International travel chart for Victoria
(Source - Business Vic, 2018)
The above figure shows the amount of visitor estimates that is there in the province of Victoria
and the city of Melbourne in Australia. The total amount of visits accommodated with the
Victorian visits and regional Victoria is there for the required span. The amount of tourism has
increased in the considerable period of 2011 to 2016 and has shown stupendous increase in the
year 2016-2017. The total change has been estimated to be majorly affected in the regional part
of Australia and also to the fact that increase has been consistent for over 7% from the year of
2011 to 2016 (Business Vic, 2018). The total visitor expenditure has been around $26000 which
means that the amount of money invested in the tourism department by the general people has
always been on a rise. The rise in the state of Victoria has been alone over 10% which means that
among the province of Australia, the highest increase in tourism has been in the state of Victoria.

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Figure – Tourism growth of Victoria, Australia
(Source – Statista.com, 2018)
In the above figure, the tourism growth of the province of Australia is being shown which
is increasing at a GDP growth rate of 6.1% per year in the year 2017 (Statista.com, 2018). The
full form of GDP is gross domestic product which is defined as the total production of a country
in term of the spending by the consumer in addition to the business expense that has been
occurred. The government spending as well as the net exports of the country is also being
considered in the required span of time. The net exports are also added to the overall production
of the country which generally determine the economic stability of the country in a boarder
sense. The GDP of a country is related to the tourism factor as tourism industry contributes
majorly to the growth of the economy in the concerned span of time which is increasing in the
case of Australia at a decent rate.
The international footfall for tourists in the year 2017 for Australia is approximately 8.12
million which means that the number of tourists visiting the province is comparatively large in
relation to the overall span. The international footfall for the tourism is directly related to the
growth of the industry as more number of tourist increase the growth opportunity for the industry
in the span of time.

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Figure – International tourists for Victoria
(Source - Statista.com, 2018)
The following table analyses the various tourists of Victoria and their overnight booking
and using of the internet to book the various hotels in relation to the visit. The graph is one of the
major sources of the quantitative methods of data analysis which means that represents the rising
trend of the graph reports in relation to the tourists in the province of Australia. The whole of the
tourist’s attractions of the country is in relation to the amount of booking that is done through the
internet. The internet is one of the majour sources of information for a particular place and
purpose and due to the developed nature of Victoria in Australia, the rate of tourism is 71% for
those who use internet as a source of information and 53% for those who use internet for
booking purpose.
Figure – Visitor Volume in 2020-21 to Victoria
(Source - Victoria Tourism, 2018)

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The following figure showcases the future of the visitors and other factors with the tourist
attractions in relation to the future years in the span of 2020-21. The tourist attractions from the
various countries to Australian country is basically from the developed as well as the developing
countries of the world. The maximum of the population base hails from the countries of China
and India who go to the various places of Australia to have a feel of the developed nations of the
world. The other countries that are there for the tourism purpose of the world includes the Gulf
countries and Indonesia which are again one of the other less developed countries of the world.
According to Victoria Tourism, (2018), the tourism attractions for the developed countries like
UK, New Zealand and Japan have considerably less number of tourist attractors for the province
of Victoria in New Zealand and they contribute lesser amount to the overall tourism. The data
that is being deciphered in the above figure is a future estimated data which is just an
approximation.
Figure – Visit to Melbourne
(Source - Woosnam, 2012)

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The above figure shows the number of tourists that visit Melbourne and other places in
the province of Victoria that have been one of the major tourist attractions in the country. The
number of tourist attractions have been on a steady rise from the year of 2000 to 2012 which
means that both the tourists’ footfall and the number of tourism industries have increased
steadily with an increase rate of 3.9% in the overall sector (Woosnam, 2012). In this sector, the
primary increase has been in the province of Melbourne which is again one of the chief
attractions of the country. The increase in the regional side is comparatively lower than the urban
Melbourne community with the increase rate of 1% in comparison to the 1.7% of urban
Melbourne development.
Figure – Business events visit to Victoria
(Source - Briassoulis & Van Der Straaten, 2013)
The above figure shows the graph for the event of the international and the interstate
visitors for the span of Victoria State in Australia. According to Briassoulis & Van Der Straaten,
(2013), the graph shows that international visitors in the province of Victoria has been fluctuate
for the business event visits in the case whereas the interstate visits for the business purpose for