Future of Retail Store: Woolworths Ltd.

This report analyzes the impact of online marketing on traditional retail stores, using Woolworths Ltd. as a case study. It highlights the challenges faced by brick-and-mortar stores due to the rise of e-commerce and suggests strategies for Woolworths to adapt, including leveraging technology, improving packaging, and optimizing store locations. The report emphasizes the need for a balanced approach, combining online and offline strategies to ensure long-term success in the competitive retail market. It also touches upon the importance of understanding consumer needs and managing costs effectively through digital transformation.

The Future of Retail Store

Table of Contents
INTRODUCTION...........................................................................................................................1
Main Body...................................................................................................................................1
CONCLUSION................................................................................................................................1
REFERENCES................................................................................................................................3

INTRODUCTION
Today online marketing plays a significant role in growth and development of the
business unit. Therefore, each and every company focuses upon online promotional methods
instead of traditional ways (Store, 2014). In the present era, day-to-day revenue of business unit
through online operations is growing which can help the firm in attaining long term goals and
objectives in an effective manner. The present report is based on Woolworth ltd. which is one of
the leading corporation and operate their business in Australia. The business entity is facing
various challenges for increasing profitability and revenue of the business unit. So, it reflects
that the company have to concentrate on online platform in order to sale their product and
services.
Main Body
Now-a–days, market needs to be improved by the retailer's because in current scenario
people are mostly using online marketing. . Due to online shopping, traditional marketing graph
is going downwards (Shankar and et. al, 2011). As Woolworth ltd. is a multinational store that is
dealing in global market. It is a leading retailer with approx. 2, 02,000 employees and firm deals
with millions of consumer in a day that is showing positive image of brand in competitive
market. Woolworth has expanded their operational activity outside the Australia to many other
countries. Company can sale their products with the help of super mall, hyper market and super
store. According to original research article, consumers use their sensor points in aspects of
package design which directly affect the future of the retail store (Pages 43-54, Aradhna Krishna,
Luca Cian, Nilüfer and Aydınoğlu). According to the Sunday Times Article, the company uses
different kind of technology which provide proper contribution in store experience. Upgraded
application motivate people to buy goods. A packaging reflects the brand name which aids in
increasing the goodwill of retail store.
Recommendations
Woolworth ltd. should use effective technology and better packaging to attract users because
it affects goodwill of the company. The business should care about the consumers’ needs and
wants because future of the retail store depends upon people (Blázquez, 2014). Woolworth ltd.
should manage their bottom line up and try to reduce business cost. It can use digital
transformation to manage cost in future. Woolworth ltd. Company should use consumer
destination place as metro station and local bus stand to open their retailer store.
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CONCLUSION
In above report, it has been found out that the retail store faces some problems due to online
marketing. It totally affects the work of traditional marketing. So Woolworth ltd. and other
companies are concerned about the future of store. Woolworth ltd. should use effective strategy
to manage workforce, reduce cost, open store on destination place and change the layout of shop
to increment in retailer's sale. When a company start their business; it has to analyze about the
market and prepare strategies and plan. On the basis of this report, Woolworth is very big
retailing firm and it is using best technology to update their old product and innovate goods. The
present scenario shows that the company earns more profit and revenue through online mode in
comparison to offline selling. Henceforth, manager and leader makes new strategy to survive in
global market and start their online selling plan. So, it is clear that if any company wants to
survive in global market so firms have to use both type of marketing online and offline.
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REFERENCES
Blázquez, M., 2014. Fashion shopping in multichannel retail: The role of technology in
enhancing the customer experience. International Journal of Electronic Commerce.
18(4). pp.97-116.
Cachon, G.P., 2014. Retail store density and the cost of greenhouse gas emissions. Management
Science. 60(8). pp.1907-1925.
Seock, Y.K. and Lin, C., 2011. Cultural influence on loyalty tendency and evaluation of retail
store attributes: An analysis of Taiwanese and American consumers. International
Journal of Retail & Distribution Management. 39(2). pp.94-113.
Shankar and et. al, 2011. Innovations in shopper marketing: current insights and future research
issues. Journal of Retailing. 87. pp.S29-S42.
Store, R., 2014. Looking to the future. New Perspectives on Human Resource Management
(Routledge Revivals). p.167.
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