The Evolution and Future of Retail Stores: A Comprehensive Analysis

This essay explores the evolution and potential future of retail stores, emphasizing the importance of delivering consumer satisfaction and strategic planning. It highlights various factors influencing retail futures such as delivery speed, ease of purchase, mobility, and technology integration. The transformation of Nike's retail strategy serves as a case study, showcasing their shift from traditional product sales to enhancing customer experiences through technological innovations. The essay discusses challenges like feature redundancy and increased competition while underscoring the pivotal role of internet adoption in retail evolution. References include works by Anegon (2014), Fitzpatrick (2017), Kell (2017), Paul et al. (2016), which provide insights into gene therapy, consumer satisfaction theories, and Nike's strategic advancements.

THE FUTURE OF THE RETAIL STORE
Today retail stores are no more, just store style of the consumers pulls them to transform the way
they were. The retailer stores have a long journey which they had travelled from. The future of
the retail stores greatly depends on the delivering consumer satisfaction and their strategic
planning. There are many factors on which the future of such stores depends such as delivery
speed, easy buy, mobility, but what the future is. The first retailer store was opened in 1900, at
that time stores were very simple as compared to the current situation.
More and more new futuristic feature has been added such as card payments and down
payments. Earlier it was just to sell products, but now day’s it is also about promoting and
increasing the productivity. Clear prospective is that stores will go parallel with the consumer
supportive technology (Anegon, 2014). Today there is 23%, massive increase in retails because
of changes in the trends of the stores. ‘Nike’ the foremost brand has completely changed its
stores form the day it was founded. Earlier it just sells the sportswear but today they are also
selling their sports instruments in the stores.
Nike had been experimenting with their stores from a long time. Also, the outlook has also
changed from time, there costumer services are much better, and payment system is perk which
prefers digital payments methods. In 2016 their sales had been increased by 16 % as they have
adopted different technologies for sales in their stores which were very satisfying for consumers
(Anegon, 2014). For example, Nike in U.S. introduced a new concept store in which there was
created a brand museum; this was for the first time any company had experimented with in their
retail stores. Hence, from the simple sport selling stores to the complete store with technical
selling (Paul, Sankaranarayanan and Mekoth, 2016).

With every day the stores are becoming more and more technical held, two sides of the retailer's
stores have always been discussed from the stores prospective, in futures stores will be big
shopping basket, increased with multi touch point shopping experiences, pay and refund policies,
variety for the consumers. This is just one phase, with an increase in such updates in futures it
creates a problem known as Redundancy means repetition of same features in all the stores
which may lead to decrease in the interest of buyers and increase tough competition in the future
(Fitzpatrick, 2017). Internet the most impacting technology for the retail stores, and is adapted by
the stores as this helps them to increase the sales. It enables customers to buy different kinds of
stuff that are unable to reach stores (Paul, Sankaranarayanan and Mekoth, 2016). If they adopt
this technology then they will able sell those products which are not in stocks. It is very effective
today and will be in the future internet is the big norm and in upcoming years this technology
will be the number foremost way for the retail stores for their marking and selling (Kell, 2017).

References
Anegon, I. (2014). Preface: In 2013 Gene Therapy is a Nike; for 2014, Just Do It!. Current Gene
Therapy, 14(1), pp.1-1.
Fitzpatrick, H. (2017). Nike just revealed its fascinating store of the future - ET Retail.
ETRetail.com. 15(2) , pp.25-24.
Kell, J. (2017). How Nike, Adidas are leading the future of retail. 2(1), pp. 1-2
Paul, J., Sankaranarayanan, K. and Mekoth, N. (2016). Consumer satisfaction in retail stores:
theory and implications. International Journal of Consumer Studies, 40(6), pp.635-642.