Analyzing the Future of Retail Store: Woolworths and Strategies

This report examines the future of retail through a case study of Woolworths, a major Australian supermarket chain. The analysis focuses on Woolworths' strategies to adapt to the changing retail landscape, particularly through the implementation of loyalty programs and the 'Click and Collect' service. The report highlights the key points from two articles discussing these initiatives, emphasizing how loyalty programs incentivize repeat shopping and customer engagement, and how 'Click and Collect' enhances convenience and time-saving for customers. The study also references the importance of mobile technology in shaping modern retail practices and the significance of data collection for retailers to understand and target customers effectively. The report concludes that future retail stores are focused on making shopping easier and more convenient to retain customer loyalty and maintain a competitive edge in the market.

THE FUTURE OF THE RETAIL STORE
Retail store:-Woolworths 1
Title-The future of Retail store
Assignment Name-
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Contents
First article chosen...................................................................................................................................................2
Second article chosen..............................................................................................................................................3
Woolworths is one of the largest supermarket store chain, operating 995 stores in Australia. This
Grocery store mostly specializes in selling foods like fruits, vegetables, meat and packed food items. It also
deals in selling magazines, DVDs and stationary items. It works on the motive with building the great retail
team that listens to customers and works for the customers (Arli et al., 2013).
First article chosen: - http://theconversation.com/woolies-new-loyalty-program-offers-a-glimpse-into-the-
future-49737
Key points:-
As a future retail store, Woolworths has launched a loyalty program, which will enable customers to
redeem cash discounts, redeem gifts on selected items. The Loyalty program is a marketing tool that rewards
members with the purchase incentives. To promote the store, customers are notified about various schemes like
seasonal discounts and loyalty card membership offers from time to time basis. This loyalty program is
launched with the main motive of repeat shopping at the store, So that shoppers become a frequent visitor to the
store. More the consumer shops, the more is received in return(Tennent, 2013). The urge of collecting the points
may stick the shopper to the same brand. As a growing retail store, it offers the card in which these points gets
collect and the shopper can avail after a specific number of points collected or after a particular span of time.
Fuel discounts and gift cards are also rewarded in this loyalty program, to make the members shopping addict of
the retailer(theconversation.com, 2017). Membership to these cards keeps the shoppers engage in more shopping,

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and the store is adding the valuable data to keep itself in good profit. To compete with other competitors,
retailers can track and target customers through loyalty card usage and with the modern technique is known as
credit card and Woolworth’s money (Visa),particular paying option in the today’s competitive world.
Second article chosen: -http://www.heraldsun.com.au/business/pick-up-woolworths-rolls-out-national-
clickandcollect-service/news-story/717356c230853cd29221c77dca545752
Key points:-
As the article defines the future of retail store, it depends on the faculties and the scheme offered by the
retailers in this competitive world. In the past few years, mobile technology has changed the facet of life.
Woolworths has come with an innovative way to retain the customers and making shopping easy through a
service “Click and collect” (heraldsun.com.au, 2017). Woolworths by this takes the advantage as an emerging
trend for shoppers. This service is backed by employees picking and packing groceries in stores for the
Shoppers. Delivery of the items is also option to customers at the selected location .The Customer can even
monitor orders through the particular app, which will notify the retailer when will be customer approaching the
store to collect the order. And even the app is sending a notification to the customer that order is ready. The
Customer can even collect through drive -thru service, hence saving the shoppers time and making shopping
easy and comfortable without wasting time. Future retail stores are mainly working on this motive of making
the shopping easy and time -saving for the customer, so that customers stick to the particular brands and
products. For facilitating customers, retailers also allow returning their online purchase in store if they are not
satisfied by the product.

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Retail store:-Woolworths 4
References
Arli, V., Dylke, S., Burgess, R., Campus, R. and Soldo, E. (2013). WOOLWORTHS AUSTRALIA
AND WALMART US: BEST PRACTICES IN SUPPLY CHAIN
COLLABORATION. Journal of Economics, Business, and Accountancy | Ventura, 16(1).
heraldsun.com.au. (2017). Pick Up: Woolworths rolls out national click-and-collect service.
Tennent, K. (2013). When the shopping was good: Woolworths and the Irish main street. Business
History, 56(5), pp.855-857.
theconversation.com. (2017). Woolies’ new loyalty program offers a glimpse into the future.