Report: Future Handling of the Vision Care Market in Armenia

This report examines the future handling of the vision care market in Armenia, focusing on distribution processes, market attractiveness, and patient care. It begins with an introduction to the evolving business landscape in Armenia, highlighting the role of companies like Alcon and Ciba Vision. The research goals and objectives are defined, including an analysis of the current distribution setup and the development of a designed distributorship process. The report addresses key research questions regarding distribution processes, distributorship design, and market influences. A literature review explores Armenian medical enhancements, contemporary healthcare practices, and eye care projects, including surgical outcomes and patient care. The methodology section outlines the research approach, while the ethical considerations and anticipated outcomes are also discussed. The report concludes with recommendations for improving the vision care market in Armenia, considering factors such as patient care, human rights, and the overall development of the healthcare sector, including strategies for vision 2020.

Running head: FUTURE HANDLING OF VISION CARE MARKET IN ARMENIA
FUTURE HANDLING OF VISION CARE MARKET IN ARMENIA
Name of the Student
Name of the University
Author Note

1FUTURE HANDLING OF VISION CARE MARKET IN ARMENIA
Table of Contents
Introduction......................................................................................................................................2
Research Goal & Objectives............................................................................................................2
Research Questions..........................................................................................................................3
Literature Review............................................................................................................................3
Armenian medical enhancement and contemporary health care practices..................................3
Armenian Eye care projects and surgical outcomes....................................................................5
Patient care and human right in Armenia.....................................................................................7
Methodology....................................................................................................................................8
Ethical consideration.....................................................................................................................10
Anticipated outcomes....................................................................................................................11
Conclusion.....................................................................................................................................12
References......................................................................................................................................13

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Introduction
The business operation of Armenia has changed as the investment opportunities and
support from the investors are huge in this 21st century. Support from organization sites and
business investments are the maximum enforcement in business and development funding if
Armenia also boosting Armenia’s products in international market. Some of the specific trade
programs have faced huge financial enhancement and for this reason other companies also keen
to establish their market in Armenia (www.who.int 2011). Alcon is one of the leading Eye care
companies in world and was the part of Nestle group as well. However, after-acquired by
Novartis, the company is became an independent shareholder in Armenia. Through the Ciba
Vision, contact lens and lens care production has improved and it has made a dominant
pharmaceutical and surgical lens business in the nation and also in worldwide. The process is the
Business to Business process and that somehow allows make commercial transaction with one
company to another (Bunatyan 2016). Market attractiveness has evolved through the process and
contact lens presentation has started in a high range. International Distributorship market has
widened different distributor company to come up and find some better way of distribution. Ciba
vision has put the restriction over the Alcon as they do not want that parent company will not sell
their product and thus a distributorship concept of theoretical market has started in this business.
Research Goal & Objectives
The vision care initiative in Armenia takes a mission of eliminating preventable blindness in
Armenia in the 21st century and the process has entirely covered the child and adult people in the
nation. The research goal of this vision care project is to provide the current practice and future

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handling of the distribution process of vision care section in Armenia. The objectives of the
research project are
 To monitor the present distribution set up of vision care project in Armenia.
 To express the exact distributorship process and help in the research process.
 To generate a list of criteria to make a designed distributorship process for the
development of vision care in Armenia.
 To recommend a model of appropriate distributorship process based on the list.
 To scrutinize the issues of general influence of market development.
Research Questions
Question 1: What are the distributions set up the process at present in vision care products?
Question 2: What is the exact distributorship process used in and what is the attractiveness of
vision care products?
Question 3: Which approaches of distributorship design will be used and what is the anticipated
finding of that?
Question 4: How company evaluates the present distributorship model and how far the model
appropriate to the situation?
Question 5: What are the issues of general influence in the developed market?

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Literature Review
Armenian medical enhancement and contemporary health care practices
In case of culture, science and politics global enrichment have made in Armenia in recent
years. However, the world knows very less about Armenia or Armenian and the rich experience
that has suppressed in between them is unknown to the world. The thesis of the literature review
is highlighting the profound heritage and past practice of the medical science of Armenia and the
scenario of the progress of Armenia as well (Gharibyan 2013). The betterment of valuable tools
and progress of health care performance is the key aspect of Armenia medical world and through
the ethical and theological perspective, Armenia has done this process for several years.
Comparing with the past and the present, it is understandable that the drift in the contemporary
health care arrangement is more motivated to an emphasis on primary health care, deterrence,
and patient-centered care, just as was the training of by-gone periods. Health care system in
Armenia has changed as the nation has focused into solving those processes in a greater way and
provides some effective changes as well so that medical processes have evolved a bit from the
past situation (Export.gov 2017). The aim and objectives of Armenia in the healthcare sector
have improved a lot and some challenges situations are also mitigated by their own health care
experts. Public financing increases approximately $17.8 million to $173.6 in between 2000 to
2011 (Ncbi.nlm.nih.gov 2012). Some of the sectors in Armenia people get a good amount of
money and medical workers have got increased salaries over those places. High prices are
considered as the barrier in Armenian hospitals and people are not able to go there, however,
after the increased medical facilities and 50%, cost reduction in health care section people
engage in a government hospital is increased (Martirosyan et al. 2012). Infant mortality rate is a
big concern in Armenia and people over there being scared of this situation. In an approximate

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calculative manner, 22 infants per 1000 live births die before their first birthday and most infants
are died before completing the 28th day of their life (Ter-Petrossian and Grigoryan 2018). The
rate of death must be decreased and that is the reason Armenian government has taken some
steps like public funding, decreased the rate of the hospital and sectional division of patients and
understanding their problem in an effective manner. As commented by Bagrat (2012), an
amalgamation of the culture of Caucasian tradition and Armenia curing some serious problem
and transform the healing process as well.
Therefore belief and trust over the health care occasion in Armenia and ceremonial
medical belief in Armenia is the concern reason of changing the infrastructure of health set up in
Armenia. Skilled practice and curing methods have been changed by the experts, doctors, and
physicians and people also make belief in those spiritual things. Some of the diseases are cured
form the tress as well so the production of the manufacturing of medicine has done in Armenia
also and through the pure medical properties, Armenian people have benefited. The change in
perception, approach, and trust in a more scientific way is the actual change that Armenian
healthcare department has done in these years.
Armenian Eye care projects and surgical outcomes
Treatment of eye care process in Armenia is not good enough in recent past. They have
some infrastructure issue and training problems in the nation. The fellowship training was not
provided in a right way and the surgical department was not directed in a right manner. Some of
the treatments are very difficult to for the medical department in Armenia as the patients have
some acute problems in their eye (Moss 2014). In case of intraocular pressure control or the loss
of vision needs some enhance equipment to deal in case of surgery. Production of cataracts and
related amblyopic vision problem are the reason behind the enhancement of tools used for the

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surgery. As commented by Sargsyan et al. (2016) the follow-up care for glaucoma surgery is also
important and considered as an integral part of the surgical care for the patient. In most of the
people accumulation in the healthcare department is needed for that. Engagements of employees
are also important in that case and experienced people need to involve so that up gradation in eye
care department in Armenia has got a huge boost (Export.gov 2017). There are some designs and
methods of surgical strategies and pediatric glaucoma surgeries are very tough and the efficient
level of study, training, and understanding is necessary for that reason. Patient treatment and
operating physicians’ postoperative nature create the mitigation of those factors. In case of
excessive demand in the people to reform the healthcare section, government initiation, in that
case, is important also (Småberg 2015). The primary visual quality sometimes changes and
patients have some problem regarding that, in that case, Intraoperative mitomycin C is used in
that case. The outflow of the treatment and different stages of the surgeries are related to this
prospect. In Armenia, the need of psychological outbreak is the concern reason and that is re
whole aspect that stands in the resolving fact of health care cases in Armenia.
Table 1: Patient Demographics
(Source: De Luca et al. 2017)

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Therefore, from the above discussion, the findings on the visual acuity and patient
helplessness have evolved. Patient analysis and detection of the phases are the concern reason in
that case. The pathology and epidemiology treatment are the most concern factor that needs to be
analyzed in that certain way and that consist in a form of better health care situation for the
people of Armenia.
Patient care and human right in Armenia
Patient care framework and palliative care alignment is the concern improvement is the
main aspect that defines the holistic health care issue in the physical, psychological and legal
aspect of life-threatening illness. There are some responsibilities has taken by the government of
Armenia and this is the reason most of the patient care analysis has been done in a formulated
way. As per the statistics provided by the World Health Organization, 14% of people need to
palliate care and most of the physicians are unknown about the fact. As asserted by De Luca et al.
(2017) the diseases are identified through the symptoms and patient care homes and the
particularly the pain and health care analyzing ensure the global palliative care for the people in
Armenia. In most of the cases, injured people are suffered by the curative form and case analysis
is depending on that matter (Zarifian 2014). The world health assembly has taken some effective
steps over the matter and the essential medicines are provided to the hospitals in Armenia.
Human problems and pains are the concern reason for build up the infrastructure of the
Armenian hospitals. The same conditions are aligned for the patients too (www.dfa.am 2018). In
case of treatment and non-treatment occasions in the palliative care, obligation for the cruel
inhumanity is sustained in form of the same level of prolonged pain that create some physical
and non-physical challenges for the patients. Human rights are the concerning aspect of this
change. The inclusion of morphine, opioid analgesics and the various ways of treatment is the

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concern endurances that change the use of narcotic medicine and deliver the controlled medicine
that is not hampered the daily life of Armenian people (Sommer et al. 2014). Training and
assistance are one of the most important sectors that Armenian government has put their
initiation as the untrained physician are not so effective in a crucial situation and that is the
reason most of the nursing sectors have the facility of training and development process. Drug
regulation problem presents in Armenia as well. As commented by De Luca et al. (2017) patients
and their families have not the sufficient information about palliative care. Due to this reason, the
well-publicized promotional process is also necessary and that addressed on the patient health
care and effective analgesics. Civil and political rights are also maintained the concerning factor
and proxies to maintain the entities (West et al. 2015). Low level of awareness is the concern
reason behind less mitigation of pain and additional fear and increase level of addiction are other
reasons behind the case.
Therefore, all the findings and patient care analysis are concerning the patients’ mindset
and their behavior. All the changes need to be done are the basic possibilities of changing the
approach to health care in Armenia. The issue of development and changing vision care steps are
being taken by the government in form of vision 2020 and this will bring the social, economic
and developmental change in Armenia (www.dfa.am 2018). Strategies have been taken by the
government and that directed towards the vision for the better adjustment to the improved
scenario of the Armenia vision care department.
Methodology
Research philosophy underlines the in-depth analysis of the research. The distributorship
of Alcon vision care and the future handling process of manufacture, processing, and business

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dealings are the concern reason behind the market in Armenia. In this research process,
Positivism philosophy will be used. In this philosophy, all the factual knowledge has gained from
the observations. Trustworthy and data collection is the concerned way of this philosophy.
Through the philosophy quantifiable observations will be done and that heads towards the
statistical analysis (Androniceanu and Ohanyan 2016). The philosophy also gains knowledge
from the resources and human experience and through the experiences and findings qualitative
and quantitative findings are drawn from the philosophy. The events and observable elements of
grand view is the concern manner of this philosophy and that includes the primary data
collection method as well to support the fact (Giloyan, Harutyunyan and Petrosyan 2015).
The research approach is another interpretation in research that generalizes some specific
method of data collection, evaluation of the process and creates research questions to verify the
theory (Tonoyan and Muradyan 2012). The existing theories are needed to be established
through the identified themes and that used in the secondary research process. However, the
approach also justifies the conceptual framework and this modification of framework has made a
linkage with the subsequent data collection process. In this research process, deductive research
approach will be used and that approach has formulated some hypothesis or research questions to
understand the process. During the taste the effect of multicultural; terms have come in that
approach but in case of developing the formation in this approach, this is the suitable approach to
deal with this research.
Research design another important aspect of research formulation and through the design
insight situation of the research can be judged. In case of a set, some specific fundamental view
design is a relevant option to formulate the work. Change in aim and explore some scientific
aspect in the research is important for the some of the research sectors where two variables are

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not judged in a parallel way (Balabanova et al. 2012). In this research design, descriptive
research design will be taken. The descriptive design is used for the analytical identification of
the research establishment. The possible employing method and current issues in this research
regarding the topic are also formulated in that case. The possible essence of employing this
format and describing the variables through the process of observations and case study relation is
the best way to read and understand the research.
Data collection method is a significant process in research to understand the evaluation of
the variable and their impact on the environment as well. In this research process, Primary data
collection process will be taken and the process signifies the research validity and analytical
support to justify those situations (Karapetyan and Harutyunyan 2013). Quantitative and
Qualitative data collection methods are used for the feelings, emotions, observations and
mathematical calculation respectively. Nature of aim and objectives are justified through the
process. The case of different role-playing and manages to focus on a particular variable is
justified through the stages of the primary research process. Interviews, questionnaires, role-
playing, open ended and close ended questions all are underlining the importance of evaluation
of findings and anticipation of the result.
Ethical consideration
In this research paper, all the ethical factors will be reached in an effective way. No
person will be harmed in this research process. The sense of privacy will not be disturbed in any
case. People, those will not share their feeling will not be pressurized at all for the sake of
justice. The information will be gathered from authentic sources and while taking that
information everytime permissions will be taken from the concerned person

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(Legislation.act.gov.au 2014). Personal interference will not be done by the researcher and sense
of expressing any bad manner towards the people, who are not involving in the project, will not
show. The interview will be done in this primary research process and that is the reason
treatment of man management will be also a concerning factor for this. Name of the interviewees
will be considered as the confidential process and these will not forecast by any means. During
the interview process, the pressure will not be created towards the interviewee and that is the
reason most of the balancing response will be taken. To manage a good relationship with people
is the essential part of the ethical consideration. Judgments will be fair and logical. There will not
be a single chance of disrupting the approach and general ethics will be maintained throughout
the case.
Anticipated outcomes
The outcomes are quite productive in case of analyzing Armenia. Less number of people
is aware of the nation’s culture and that is the reason vision care is considered one of the
important aspect of the Armenian people and their government. Alcon is one of the renowned
lens services that channelize by the different lines in Armenia and all over the world, but the
impact of the eye development is the concern reason behind the success of Vision 2020 and
vision care market. Through the literature review section, all the changing patterns of visual
implementation are noticed in Armenia. The changes are found at the rate of blindness and low
vision case. Proximate care and profound treatment will be done through this case and that is the
reason the patient is feeling more dependent on the hospitals. The worldwide impact of patient
care in case of glaucoma, retinopathy, and age-related issue with the vision loss case is mitigated
through the increasing number of tools available in Armenia. Most of the people are finding their