Dissertation: Vision Care Market in Armenia - Distributor Selection

This report investigates the future handling of the vision care market in Armenia, focusing on the selection criteria for vision care distributors. The study explores the growth of the eye care industry in Armenia, driven by increasing eye-related problems and demand for eyewear like glasses and contact lenses. The research analyzes quantitative and qualitative data, including surveys of patients and interviews with distributors. Key findings include the popularity of the Alcon brand, patient awareness of contact lenses, and the frequency of ophthalmologist visits. The report examines gender and age demographics, brand preferences, and the impact of ophthalmologist recommendations on patient behavior. The quantitative data, collected from 125 respondents, reveals insights into contact lens usage, brand awareness, and patient experiences with eye care professionals. The qualitative data, gathered through interviews with distributors, provides additional context and understanding of the market dynamics. The report highlights the importance of regular eye examinations and the affordability of contact lenses for patients. The study concludes with a discussion of the findings, limitations, and recommendations for further research, providing a comprehensive overview of the Armenian vision care market.