University of Hertfordshire: Future Work Research Report and Analysis

This report provides a comprehensive analysis of future work opportunities, particularly for graduates in the field of digital marketing. It begins by describing current graduate opportunities, including roles like Digital Marketing Manager, SEO Specialist, and Content Strategist, and outlines the necessary skills, knowledge, and experience required for these positions. The report then delves into research findings on the future job market, emphasizing the increasing importance of digital skills and the demand for professionals in the digital marketing sector. The report also explores opportunities for graduate-level workers, highlighting the potential of SEO specialists and the key abilities needed for success in this evolving landscape. The report concludes by summarizing the findings and emphasizing the suitability of a digital marketing manager role based on current trends and the author's skills and interests. Appendices include a revised CV, STAR framework, and psychometric test analysis to support the findings.

Research Report on future work

Table of Contents
INTRODUCTION...........................................................................................................................3
SECTION 1.....................................................................................................................................3
Describing current graduate opportunities...................................................................................3
Research information on skills, knowledge and experience........................................................3
Identify one current advertised opportunities..............................................................................4
SECTION 2.....................................................................................................................................4
Overview of findings on future job market.................................................................................4
Research indicate about the future proofing of the sector...........................................................4
Opportunities for graduate level workers....................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
Appendices......................................................................................................................................7
Revised CV..................................................................................................................................7
Star Framework...........................................................................................................................1
Psychometric Test........................................................................................................................2

Curriculum vitae
INTRODUCTION
In this competitive era, every individual wants to be be stay ahead and grab best
opportunities for their future as well. The entire world is based upon the advance
technology and even the young graduates also find different opportunities for their
future. In the same way, the current report help to highlight the opportunities for an
individual which assist in 2030 global market. Therefore, report highlights different
opportunities for current graduates and what an individual is looking for their own
future by revising CV and using STAR framework. Lastly, analysing the current
research for the future work as well.
SECTION 1
Describing current graduate opportunities
In this highly technology world and modern era, there is a wide scope in the IT
field and especially in Digital Marketing and in this job, there are different opportunities
available for the young graduates such as:
 Digital Marketing Manager
 SEO Specialist
 Content Strategist
 Chief Marketing officers.
 E-Mail marketing
 Interactive technology
Research information on skills, knowledge and experience
Skills: in order to be a digital marketing manager, an individual must have
strategic thinking, data analysis skills, specific marketing channel expertise, IT skills,
communication skills, creative skills and analytical abilities (Gilbert, 2017).
Knowledge: an individual must have a knowledge related to social media
platforms, HTML, CSS and Javascript, knowledge of free tools that is available in
market.
Experience: an individual must have a experience of one year in well recognised
institute with a digital marketing degree.
In order to enter in this, the company's HR mainly take Psychometric Test which
includes Verbal and numeracy test in the recruitment and selection process. Such that
this these helps to identify candidate's decision making, intelligence and whether they
match with their personality trait and behaviour for the particular job profile. Therefore,

Curriculum vitae
as the chosen role Is digital marketing manager in Hotel industry in which the
recruitment process is based upon the psychometric test. If the candidate score good
marks then he or she is eligible for the vacant position otherwise they are disqualify.
Identify one current advertised opportunities
Among all the opportunities, I choose as a digital Marketing Manager for Hotel
industry because I am looking for the growth option and in this competitive era, and
even the entire world is living in Fourth Industrial Revolution where everything is
digitalised (Mishra, Wilder and Mishra, 2017). Therefore, working in this specific job
role is helps me to develop own skills and exhibit creativity as well. Further, it has better
salary as compared to other and as I posses good communication skills and easily adapt
to adopt the work and handle pressure, so it will help me in mu future growth option as
well. This career option is more suitable and fit in my current plan because I usually
surfing things in Internet and by choosing this as a career option also assist me to
develop IT skills and generate more career option as well.
SECTION 2
Overview of findings on future job market
As from the finding, it is analysed that more than 90% of the work is based
online and they require SEO and manager who regularly monitor the activities so that it
will help in the success or growth of the firm. Therefore, in near future, this job
profession is consider one of the most demanding profession and majority of workers
will also involve in this profession as well (Venable, 2017). Therefore, looking into this
career option will help an individual to improve their IT skills and also develop better
career option as well.
Research indicate about the future proofing of the sector
The research clearly indicates that in the coming 10 years, entire world become
digitalised and that is why, the young graduates must have to start choosing this as their
career profession. It is so because, most of the company owner started using 3D
technology, artificial intelligence and robotics, nanotechnology in order to make their
work easy and creative. As per the research, it is analysed that 93% of the work in based
online and search engines and therefore, it digital marketing is in demand and even, it is
also consider as a Kick start or the professional career (Puente, 2017).

Curriculum vitae
Opportunities for graduate level workers
In future, for graduate level workers, SEO is another area in which the person
may invest because SEO specialist is the digital marketing professional who has an
expertise in SEO and they implement different strategies that helps to move web pages
up on the search engine result page so that it directly increase the leads to a website.
There is a high demand of this post at international level because to stay ahead in the
competition is topmost priority of every company (Greenacre and et.al., 2017). For this
roles, the key abilities are good knowledge for using social media platform, IT skills,
Database management system, effective leadership skills, good communication verbal as
well as writing skills.
Therefore, in the changing era, if an individual have these competencies then it
will be more beneficial for their future growth and better development. For that, there is
a need to improve the IT skills, organizing skills so that it will be helpful for achieving
this role as well.
CONCLUSION
By summing up above report, it has been concluded that I think Digital
marketing manager is consider the best option for me because as per the changing era,
every company require a specialize person and even as I have good leadership and
communication skills, and also able to work under pressure will help me to be more
suited on the particular job profile. Therefore, from the research, I analyse that this
profession is more suitable for my future career planning as well.

Curriculum vitae
REFERENCES
Books and Journals
Gilbert, S., 2017. Information literacy skills in the workplace: Examining early career
advertising professionals. Journal of Business & Finance Librarianship.22(2).
pp.111-134.
Greenacre, L. and et.al., 2017. Editors’ corner: The “work-ready” marketing graduate.
Mishra, K. E., Wilder, K. and Mishra, A. K., 2017. Digital literacy in the marketing
curriculum: Are female college students prepared for digital jobs?. Industry and
Higher Education.31(3). pp.204-211.
Puente, L. M., 2017. HOW to Be a COMPETITIVE CANDIDATE in a
DIGITALFOCUSED JOB MARKET. Career Planning and Adult Development
Journal.33(1). p.22.
Venable, M., 2017. Getting a Web Development Job. Career Planning and Adult
Development Journal.33(1). p.35.

Curriculum vitae
Appendices
Revised CV
Personal Information
FIRST NAME / SURNAME
ADDRESS
TEL
EMAIL
NATIONALIT
Y DATE OF
BIRTH
GENDER
Work Experience
DATE
S POSITION
RESPONSIBILITI
ES
Flat 20, room 6 Schofield court , collage lane
Campus,Hatfield,AL10 9AB,United Kingdom011
23 45
6789
INDIAN
15/03/2001
FEMALE
Cashier at KFC Watford
Dec 2018 - Feb 2019
Team Member, Cashier
To be part of the KFC team, serving the
customers food and working in the till.

Education and Training:
2016
Central Board for Secondary Education(CBSE) High school
Vignan Global Gen schools, Telangana , India.
2016-2018
TS Board of intermediate Commerce
Avinash college of commerce ,Telangana, India
2018-2019
BA [hons] Business administration
University of Hertfordshire, Hatfield, United Kingdom

Skills and Competences
LANGUAGE SPOKEN OTHER LANGUAGE(S): English Telugu , Hindi.
SOCIAL SKILLS AND COMPETENCES: Administrative , able to adopt the work and handle the
pressure,
ORGANIZATIONAL SKILLS AND:
COMPETENCES: Team work, Leadership, Communicative skills, IT skill, Social
media platform knowledge, Organizational skills, CSS, SQL, Computer knowledge.
Star Framework
Technique that is used by interviewer in order to gather complete information, thus, it is
as mention:
Situation: A situation is given by the interviewer and the person have to answer in order
to check their skill.
Question: Have you ever gone above and beyond the call of duty?
Answer: No, but when it requires I will definitely.
Task: describe the achievements in order identify how a person is motivated.
Question: What are your targets with the specific job profile?
Answer: I want to develop more skill under your esteemed guidance so that I meet all your
targets in defined time interval.
Action: The substitute are define in this.
Question: What did do you if the team member refuse to complete their quota of work?
Answer: I will first motivate them and then try to realize their position so that they will make
responsible related to their own job profile.
Results: Describe the outcomes of entire results. Overall through the test, it is clearly
highlight that the candidate is suitable because they have good communication and presentation
skills, and as per the answer, it is analysed that a person have good leadership skills and also
suitable for the job as well.
1

Psychometric Test
Verbal test:
The answer is true and this shows that the is if an individual get high score then then he/she is
eligible for the job.
Numeric Test:
2

3

As per the above, questions, answers are selected and such that for question 1, B is suitable, for
next question, C is more suitable therefore, these right answers clearly shows that the candidate
have good presence of mind and also able to work under the pressure as well. Therefore, the
above right answers reflect that the candidate have good knowledge and is also suitable for the
job post.
4