MBA501: FutureMed Case Study - Analyzing Disruptive Innovation

This case study analysis focuses on FutureMed, an Australian radiopharmaceutical company, and its capacity for disruptive innovation. The analysis covers internal perspectives such as organizational structure, HR policies, the role of the board of directors, and internal controls. It also examines market research techniques, R&D methodology, and the importance of new advancements in technology. The external perspective includes product development strategies, virtual companies, and open innovation. Marketing aspects like customer programs, stakeholder importance, and the company's value proposition are discussed, along with the technological perspective, including patent rights, technological advancements, and regulatory considerations from the FDA. The analysis concludes with recommendations to enhance FutureMed's innovative capacity across these key areas.

CASE STUDY ANALYSIS
NAME OF THE STUDENT
NAME OF THE UNIVERSITY
AUTHOR'S NOTE

Internal Structure
• The internal hierarchy network within the organization.
• The strategy and effort implemented for introducing
innovations.
• Weak HR policy
• Importance of board of directors.

• Importance of the senior management team internally.
- The role of director and alignment of authority.
- Internal controls over financial reporting
- Resource allocation

Market Research Techniques
• Market research techniques undertaken
• Kinds of market research
• Importance of market research
• Source of data in market research

- Primary sources of data
- Statistical surveying
- Varying methods and the need for new implementation.
- Limited understand of their doctors and physician needs.

Research and Development Methodology
 New advancement technology
 Introduction of innovation.
 Challenges in the innovation phase.
 Medicinal gadgets

 Innovation of therapeutic gadgets.
 Application of patient after development.
 Requirement for expansive scale ventures.
 Gadgets require substantial capital cost.

External Perspective
 Getting right kind of product development.
 Virtual companies.
 Open innovation technology.
 The perspective of the future.

- The expansion of outer assets
- Basic achievement factor
- The issues

Marketing Perspective
 Visiting programmed for customer
 Emphatically designs
 Lead user process

- Importance of stake holders.
- Lack of vision
- Importance of CVP
- Improve the focus

Technology Perspective
 The challenges
 The patent rights
 Advancement in technology