FY004 Business Communication: Presentation on Contemporary Issues
VerifiedAdded on 2023/06/14
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Presentation
AI Summary
This presentation provides an overview of business communication, focusing on contemporary issues faced by businesses. It begins by defining business communication and outlining the four types: upward, downward, lateral, and external. The presentation links communication theories such as constructivism, cognitive behavior theory, social judgment theory, elaboration likelihood model, extended parallel process model, and the theory of reasoned action to practical business scenarios. It discusses real-world examples of companies facing communication challenges like lack of standardization and misinterpretation, and proposes solutions, including standardizing communication channels and emphasizing in-person meetings. The presenter reflects on the positive aspects of the presentation, areas for improvement based on feedback, and actionable steps for future presentations. The presentation concludes by reiterating the importance of effective business communication and referencing relevant academic sources.
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