University Portfolio: FY021 Introduction to Business Studies - Amazon

This portfolio provides a comprehensive analysis of Amazon's business operations, focusing on key functional areas. It begins with an introduction outlining the scope of the report, which centers on the role of HR, marketing, and finance within Amazon. The report details the responsibilities of the HR department, including recruitment, training, and resource management. It then explores the marketing strategies employed by Amazon, emphasizing market research and brand promotion. The finance section delves into the management of financial resources, including budgeting and competitor analysis. Collaborative working practices are examined, highlighting the company's organizational culture, leadership style, and team-based approach. The report also covers financial management and reporting, analyzing the company's profit and loss account, balance sheet, and cash flow statement to assess its financial performance. The conclusion summarizes the key findings and emphasizes the significance of HR, marketing, finance, and collaborative practices in Amazon's success.

FY021 INTRODUCTION
TO BUSINESS STUDIES
CW1 PORTFOLIO
Table of Contents

INTRODUCTION.................................................................................................................................3
MAIN BODY........................................................................................................................................3
Role of HR in company.....................................................................................................................3
Role of marketing within company....................................................................................................3
Finance functions within organisation...............................................................................................4
Collaborative working practices within the company........................................................................4
Financial management and reporting.................................................................................................5
CONCLUSION.....................................................................................................................................6
REFERENCES......................................................................................................................................7

INTRODUCTION
Portfolio is a letter comprises with different segments and aspects that denote
different dimensions associated with the business. This report is based on the case study of
the Amazon Company in regards to its business portfolio. The organisation was established in
the year 1994 by the founder Jeff Bezos. Company is associated with the multiple market
sectors and contain its business operations across the globe. This project will discuss about
the different areas of operations such as role of HR, marketing and finance functions of the
business entity. Financial management is about to manage the financial resources associated
with the business entity. Collaborative working a practice is about to work collaborates to
meet the overall business objectives.
MAIN BODY
Role of HR in company
Human resources are defined as the HR. This is about to manage the human resources
at the organisation. The role of the HR is to mitigate different human resources related needs
and requirements of the business entity. The role Human Resource play in company is to hire
the potential employees over different designated position role in the Amazon Company. The
responsibilities of the Human Resource are also to conduct potential employee training and
development campaign to mitigate different functional responsibilities (Alshumrani, Munir
and Baird, 2018). The training campaign allows the employees to maximise the skill and
work efficiency. Resource management is another crucial functional area associated with the
human resources in the organisation. The responsibility of the human resources is to mitigate
different requirements of the organisation related to the human resources and also to meet
different needs of employee’s part of the Amazon Company. All these roles make human
resources significant for the Amazon Company success in target market.
Role of marketing within company
Marketing is about to promote the products and services offer by the Amazon
Company in front of the potential customers associated with the respective market. Role of
marketing team is to make research about the market. The role of the department also
involves planning, implementing and controlling the best level of marketing campaign to
enhance the growth of the Amazon Company. Marketing team delicately involved in
promoting products and services offer by the business entity (Bafaro, Ellsworth and Gandhi,

2017). The role of the marketing team is also to create trendy marketing campaign that can
boost up the overall brand value of company. This is a key responsibility attached with the
marketing team to improve the brand value of company in the respective market. Marketing
team also engaged in delivering market research about the products, customers, trends,
fashion and different other elements. All this allow the marketing team to guide the Amazon
Company for achieving all different business objectives in the respective market.
Finance functions within organisation
Finance department is a part of the organisation hierarchy hold by the Amazon
Company. Department engaged in managing and controlling the financial resources
associated with the business entity. Finance department manage all financial resources
associated with the business entity. Department contain responsibility of managing the budget
for all different functional directions associated with the company. Finance team also
engaged in making market research about the competitors of the Amazon Company so that
business entity can take competitive advantage in the respective market (Blachetta and
Kleinaltenkamp, 2019). The role of the finance team is to monitor the use of financial
resources associated with the business entity. Financial resources are minimum in number
and this is the huge responsibility of the finance department to control all resource feasibility
of the business entity in such manner that company get to enjoy its business objectives in the
best way possible.
Collaborative working practices within the company
Amazon Company is among the leading brad at a global level. The organisation
culture company hold is among the major reason behind the overall success of the business
entity. Company’s organisation culture has motivated the business entity to establish a proper
organisation hierarchy that can motivate and guide the overall success of the business entity.
Organisation culture is defined as a characteristic, behaviour, attitude of the business entity.
Different factors associated with the organisation culture such as leadership, stakeholders
association, behaviour (Chen and Wu, 2017). Nature, policy making, size, scope of the
operations business entity hold and such related aspects. Handy cultural model is the best
possible model or the theory that can improve the organisation culture of the business entity.
This model segregate overall culture of company into different elements such as power, role,
task and people. Management of Amazon Company follows the guidance of this model in
process to establish the best level of culture at the business entity.

The culture of the Amazon Company is supported briefly with the handy cultural
dimension model that guide the overall couture of the business entity with support of
elements like power, task, role and people. Management supported delegation of power to its
work force on the basis of the designated position role in the company. Every employee
associated with the company hold some task to incorporate. Company has settled defined role
for each of the work force associated with the company. The cultural dimension of the
Amazon company is such that management try to value each and every employee associated
with the business entity. The culture of company also supports the collaborative working
practices at the business entity.
The leadership style of the Amazon Company is democratic style of the leadership.
This leadership believe in segregation of the power in all the work force available. The
leadership of company hold a progressive nature or approach that guided the company to give
emphasis over the collaborative working practices. In this regard company has formed
different teams to incorporate different functional responsibilities at the business venture
(Heras and et.al., 2020). Democratic leadership style support the collaborative working
practice as this is about to segregate all responsibilities into the team so that best level of
control could have been established over different jobs need to be undertaken by the business
entity. The leadership style of the Amazon Company possible the major reason behind the
overall success of the business entity entertained. The contribution is huge of the leadership
of the company towards the overall growth of the collaborative working practices deliver at
the business entity level.
Financial management and reporting
Financial management and reporting at the Amazon Company is delivering with
support of certain financial statements that are profit and loss account, balance sheet and cash
flow statements. All these are the prominent statements that allow the company to understand
the financial ability of the organisation.
Profit and loss account
Profit and loss account is a financial statement depicts the profitability of the
organisation for the respective financial year. This statement record all the income of the
Amazon company for the respective financial year and also tells about the expenditures that
organisation could entertain in the whole financial year. On the basis of the reporting of all
income of the company along with the expenses of the company management try to figure

out the profitability of the business entity (Mehralian, Nazari and Ghasemzadeh, 2018). Profit
and loss statement is among the prominent statement that allows the business entity to
identify about the business efficiency. On the basis of the profitability company achieve
management also get an idea about the growth of the organisation.
Balance sheet
Balance sheet is another crucial financial record associated with the business entity.
This is a statement of the business entity depict the assets of the company hold for the
respective financial year and all liabilities that company need to entertain against
channelizing the business operations. Balance sheet is the key financial record associated
with the business entity that tells about the actual position of the business (TRAN and et.al.,
2020). Balance sheet of the company also depicts the increase in the capital value of the
company for the respective financial year. Business management look at the balance sheet to
overlook the overall position or the situation of the business entity for the respective financial
year about the capital value, profitability, assets, liabilities, liquidity situation and certain
other aspects to depict the overall position of the business for the financial year.
Cash flow statement
Cash flow statement is a financial record depicts the liquidity position of the company
for the respective financial year. This is the situation of the overall cash that company could
inflow in organization and all expenses that it could outflow in form of cash. The statement
depicts the cash position of the business entity for the respective financial year.
The above mentioned records are the three crucial financial records that denote the
overall position of the Amazon Company for the respective financial year.
CONCLUSION
HR, marketing and finance play huge role in managing all different functional
responsibilities associated with the company. Financial management is to be done with
support of the income statement, balance sheet and cash flow statement prepared to project
the financial position of company in the best way possible. Collaborative working practices
allow the company to establish teams and mitigate all different business objectives in the best
way possible.

REFERENCES
Books and Journals
Alshumrani, S., Munir, R. and Baird, K., 2018. Organisational culture and strategic change in
Australian local governments. Local Government Studies. 44(5). pp.601-623.
Bafaro, F., Ellsworth, D. and Gandhi, N., 2017. The CEO’s guide to competing through
HR. McKinsey Quarterly. pp.1-10.
Blachetta, M. and Kleinaltenkamp, M., 2019. Dispersion of marketing activities in business-
to-business firms. Journal of Business & Industrial Marketing.
Chen, Y. J. and Wu, C. H., 2017, July. On Big Data-Based Fraud Detection Method for
Financial Statements of Business Groups. In 2017 6th IIAI International Congress
on Advanced Applied Informatics (IIAI-AAI) (pp. 986-987). IEEE.
Heras, M. L. and et.al., 2020. Family‐supportive organisational culture, work–family balance
satisfaction and government effectiveness: Evidence from four countries. Human
Resource Management Journal.
Mehralian, G., Nazari, J. A. and Ghasemzadeh, P., 2018. The effects of knowledge creation
process on organizational performance using the BSC approach: the mediating role
of intellectual capital. Journal of Knowledge Management.
TRAN, M. D. and et.al., 2020. Determinants Influencing the Conversion of Financial
Statements: The Case of Multinational Firms in Vietnam. The Journal of Asian
Finance, Economics, and Business. 7(3). pp.17-27.