FY028 Inquiry Based Learning: Retail Trends and Amazon Analysis

This report undertakes an inquiry-based project, investigating current trends in the retail industry with a focus on Amazon. It analyzes Amazon's strategies, including online grocery, Amazon One, and advertising, using relevant business models and SWOT analysis. The report identifies Amazon's strengths, weaknesses, opportunities, and threats, and offers recommendations for continued success, such as focusing on economic recession impacts, improving business models, and enhancing technological adaptation. The analysis concludes that following these trends and addressing internal factors is crucial for Amazon to achieve its goals and maintain a competitive edge in the marketplace. Desklib provides similar solved assignments for students.

Inquiry Based Learning

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
TASK 1:...........................................................................................................................................3
Current trends in the retail industry.............................................................................................3
TASK 2:...........................................................................................................................................6
Analysis of the organization........................................................................................................6
TASK 3:...........................................................................................................................................7
Recommendations........................................................................................................................7
CONCLUSION................................................................................................................................8
REFERNCES...................................................................................................................................8
Books and Journal........................................................................................................................8

INTRODUCTION
Inquiry based learning is the concept that is a form of active learning that begin by posing
questions or posing problems and scenarios. This is the concept which contrasts with traditional
education that generally depends on the teachers that presenting sat in their own knowledge
about the particular subject. In this assignment, The individual will going to undertake an
enquiry based project and also going to investigate the current trends which are running in the
retail industry by using valid research sources. After that this report going to select one company
I’m going to conduct an analysis of that company by using different kind of models. And in
order to identify the current trends this report going to select Amazon organization. Apart from
this, this report also going to make a recommendation on the organization and focus on the
success of the company so that the company can achieve their goals and objectives.
MAIN BODY
TASK 1:
Current trends in the retail industry
E-commerce is quickly expanding, with worldwide sales exceeding $3.5 trillion in 2019 and
predictions predicting $6.5 trillion by 2023. E-commerce is indeed anticipated to account for
22% of all global retail sales by 2023. A range of growing trends, such as enhanced mobile retail
shopping, easier roadside collection, and increased quick deployment by merchants and third-
party providers, are driving this expansion in e-commerce and m-commerce. Amazon's online
retail sales have been continuously rising, with a peak of $309 billion dollars expected in 2020 as
a result of disease outbreak consumer spending. One of the most popular Amazon ecommerce
innovations is online food shopping (Ismailov, 2021)
.

In few last years the use of technology and utilization of the techniques in retail organization has
been increased and even the huge number of individual not believing in online buying of
products services instead of physical shopping. The number of the individuals as well as the
number of the consumers of online retailers is increasing with quick speed and large number of
individual adopted the poster does it all devices in order to purchase the product and services by
using social media platforms and from the online stores. Currently in United Kingdom only there
are 35% or more than 35% of individual believe that the online shopping is more appropriate in
convenience instead of physical shopping in the retail industries or in the retail products like
clothes, fashionable products, grocery and many kinds of digital equipment. Online sales in the
United Kingdom represent a huge growth in number of consumers in the retail industry
(Gormally, 2016). Is the Amazon organization is using online platform and trading their product
and services in the marketplace by using online platform and it creates huge opportunity for the
organization and there are different kind of trends which are running in the retail industry of
Amazon company are below mentioned:
Amazon trend: Online Grocery
Over the last year, the firm has tried with a variety of supermarket models, but its current
deals involve:
Amazon. Com
Amazon fresh
Whole foods market
Amazon Go
Amazon's US grocery internet sales are expected to rise 12.9 percent this year to $29.12 billion,
accounting for 23.8 percent of total digital grocery sales, according to Insider Data. After
Walmart, that will represent for 25.3 percent of online supermarkets and hypermarkets this year,
it is the second-largest online grocer. By using online grocery strategy the organization become
capable to improve their sales from. In the United States the digital sales represent for only 9.6%
of total food sales and organization business become more competitive by using online platform.
Online platform provide different kind of opportunity to watch the organization so that the

company can achieve their goals and objectives and apart from this, the organization is also
providing different kind of opportunities for the individuals (Lynott and Bittner, 2019)
.
Amazon one:
The company Amazon is also following Amazon one trend that is a biometric-based
system or biometric-based been in terminal that permit the consumer to transact Dear payment
by using And authentic way. It is an authentic way in which the person transacts with a palm
scan. Apart from this this biometric system launched in September 2020. Amazon's decision to
enter the biometric scanning circle should indeed offer it an edge over competitors, particularly
considering there's not much on the market that is precisely like Amazon One currently.
However, the move could indicate to competitors that demand is growing, which could speed up
industry-wide technological advancement. The company intends to sell the technologies to other
stakeholders in the future, such as merchants, office complexes, and stadiums, potentially
generating new money. Moving outside the retail sector could signal a broader push into proof of
identity (Rozali, and Abd Halim, 2019).
Amazon Advertising
According to the investigation it has been analyzed that, Amazon's ad sales will total
$26.31 billion globally and $20.47 billion in the United States this year. Amazon advertisements
have been increasing fast for years, but the epidemic and the resulting gradual increase in the
amount of retail purchases made online has high growth significantly. By using advertising
technologies and as the organization provide opportunity to the advisors as well as to the retail
properties to sell their products and Amazon so that the company can improve their brand image
and also provide employment opportunity to the individuals (Isik-Ercan, 2020). Apart from this
no organization also provide different kind of services like Amazon publisher services that
provide header binding indications for their publishers in order to binding the connection so that
the person can get Amazon demand.

TASK 2:
Analysis of the organization
Amazon organization is an American multinational technology that concentrating on the
e-commerce as well as onto concentrating on the cloud computing, and artificial intelligence.
The organization is founded in 5 July, 1994 in Bellevue, United estate. The founder of the
Amazon organization is Jeff Bezos. The organization is providing variety of the products and
services are back from these also providing job opportunities So that the company can provide
employment and also support the economy of the country. Amazon organization is following
functional organizational structures that support the company to improve their activities in the
company and also support the company to improve their performance and create positive
environment in the organization (Shin, Brush, and Glazewski, 2020). Apart from this Amazon
organization has a distinctive organizational culture in the company that fosters and focusing on
the performance driving surroundings that fire ups walkers to innovate in order to persuade an
outstanding performance and also support the company to improve their customer experience.
The organization identity is completely based on providing appropriate and innovative customer
experience so that the company can improve their capabilities. Amazon's primary focus has been
on cutting prices, increasing their range, and increasing convenience, putting community service
on the back burner. The corporation has recently taken measures to establish a feature that allows
consumers to donate to their chosen non-profit organization at no cost to them (Baskwill, 2018).
The Amazon Smile programmed, which donates a tiny amount of each purchase to a non-profit
of the customer's choice, has increased the company's focus on charity contributions.
organization Amazon is facing different kind of issues and in order to analyze their internal
factors which create impact on the organization the company focusing on the swot analysis so
that they can analyze their opportunities, strength, threat, their weaknesses so that they can work
on that and achieve their goals and objectives in an appropriate manner. The swot analysis of the
Amazon organization is below mentioned:
Strength
 The organization has a strong brand
image in the marketplace as well as
strong position that create positive
Weaknesses
 the organization owns very limited
physical outlets and this strategy
become weakness of the organization

impact on the organization. Apart from
this the organization is a customer
oriented company that provide to a
large number of consumers for every
day requirements at reasonable price.
This strategy helps them to make a
customer oriented brand (Psycharis,
2016).
 The organization Is bringing more
creative as well as innovative ideas into
the strategies as well as into their
product line and services that creates a
differentiation from other companies
and makes the company more
innovative.
and also create impact on the
organization in order to attract more
consumer towards the company. Apart
from this as the organization seals has
been increased so it’s become very
challenging for the company to vet each
goods in guarantee the highest level of
safety.
 The company is also loosing an
margins from few areas. Amazon has
suffered losses in a few markets,
including India. Free shipping to clients
may be one of the factors that exposes
some sectors to the risk of losing
profitability.
Opportunities
The Amazon organization is expanding their
physical outlets and it creates more opportunities
for the organization in order to improve their
competitiveness in the marketplace and involve
more customers with the brand.
The organization also has the opportunity in order
to enhance their technological measures as well as
their organizational policies so that the organization
can overcome counterfeit sales.
organization is focusing on the more acquisition so
it create more opportunities for the company in
order to improve the organization market share and
reduce the competition level.
Threat
The organization has an aggressive competition in
the marketplace like Walmart and eBay so it create
and it’s big and major threat for the organization.
Apart from this the increment in the counterfeiting
and fake Product threaten create huge problem For
the organization it become major threat for the
company.
Government regulations and government policies
also become a major threat for the organization in
order to proceeding in operating in some other
countries like the organization does not ship to
Iran, North Korea, Syria and many more

TASK 3:
Recommendations
It is recommended to the organization that the company should focusing on the economic
recession because it create impact on the Amazon sales.
It is also recommend it to the organization that the organization should focusing on the motor
strategies as well as effective structure so that the company can get more competitive advantages
and improve their capabilities and efficiency in the marketplace.
From the above SWOT analysis it has been analyze that the organization is facing different kind
of problems in Context of aggressive competition as well as fake product so it is recommended
to the organization that They should follow self driving technologies so that they can achieve
their goals and objectives and improve their productivity in order to get more competitive
advantages.
Apart from this the organization has a imitable business model as well as limited brick and
mortar presents so it is recommended to the organization that they should Focus on the business
model as well as also improves their bricks and mortar presents in the market place So that the
company can Work on their weaknesses and improve their capabilities.
It is also recommended to the organization that the organization should focusing on the more
technology is adaption as well as advancement in order to brings more opportunities and create
more customer base in the computer to market Place.
CONCLUSION
From the above mentioned report it has been concluded that there are different retail
trends in the marketplace that support the organization to improve their capabilities and
efficiency in the marketplace. As the organization is focusing on the online grocery as well as
Amazon one, Amazon advertising so that they can follow the trends in achieve their goals and

objectives. Apart from this the organization has any strong brand so it helps the company need to
identify the internal factors in order to achieve their goals and objectives.

REFERNCES
Books and Journal
Ismailov, M., 2021. Conceptualizing an inquiry-based lingua-cultural learning through
telecollaborative exchanges. F1000Research, 10.
Gormally, C., 2016. Developing a Teacher Identity: TAs' Perspectives about Learning to Teach
Inquiry-Based Biology Labs. International journal of teaching and learning in higher
education, 28(2), pp.176-192.
Lynott III, F.J. and Bittner, G.L., 2019. Moving toward developing inquiry skills: Inquiry-based
learning in physical education. Strategies, 32(2), pp.32-38.
Isik-Ercan, Z., 2020. ‘You have 25 kids playing around!’: learning to implement inquiry-based
science learning in an urban second-grade classroom. International Journal of Science
Education, 42(3), pp.329-349.
Psycharis, S., 2016. The impact of computational experiment and formative assessment in
inquiry-based teaching and learning approach in STEM education. Journal of Science
Education and Technology, 25(2), pp.316-326.
Baskwill, A., 2018. Developing capability: Transforming massage therapy education through
Inquiry-based learning. International journal of therapeutic massage & bodywork, 11(3),
p.10.
Shin, S., Brush, T.A. and Glazewski, K.D., 2020. Examining the hard, peer, and teacher
scaffolding framework in inquiry-based technology-enhanced learning environments:
impact on academic achievement and group performance. Educational Technology
Research & Development, 68(5).
Rozali, N.A. and Abd Halim, N.D., 2019. Kesan Pembelajaran Berasaskan Inkuiri Dengan
Integrasi Video Terhadap Pencapaian Pelajar Dalam Pembelajaran Matematik (Effect of Inquiry
Based Learning with Video Integration towards Students’ Achievement in Learning
Mathematics). Innovative Teaching and Learning Journal (ITLJ), 3(2), pp.42-60.