FYU015-0 Examining Research: Marketing Presentation

This presentation examines a research publication focusing on modern marketing strategies. It provides an overview of the claims made in the publication and the evidence used to support them. The presentation highlights the importance of both online and offline marketing strategies, emphasizing the need for a combination of approaches to reach customers effectively. It discusses the research process, including the use of tools like Nextmark for finding potential customers. The research methodology involves a case study, surveys, and naturalistic observation. The conclusion emphasizes the value of integrated online and offline campaigns for increased sales. The presentation also references key publications in the field of marketing, such as those by Brown (2016), Ottman (2017), Ryan (2016), and Kumar & Reinartz (2018).

Examining Research
The Modern Marketing Strategy Every
Business Should Start Using Today

Overview of article
The present article is based on
the modern marketing strategy
that should be used by every
business. Developing new
strategies for marketing is the
most challenging for the
businesses. .

Cont..
Years ago, a company filled a portfolio with pieces, known as
collateral, such as advertising, phone scripts, brochure or TV spots
Today, the world is in the process of another major shift from
where they will get success with a combination of online and
offline strategies.

The claims it is making
In today's time,“advertising is more about disruption and intrusion than
powerful narratives. We don't add value. If anything, we often take it
away” claimed Marketing professional Mike Blackmore of Harms Auto
Group.

The research process
Researching about your customers helps to get even better results
with your marketing portfolio. To find mailing list of customers
who may be interested, you can use nextmark.com. Online
marketing strategy is all about clicks and a well prepared portfolio
is about step in the buyer's journey. It often happens that leaving a
single step can affect the overall campaign.

Research design
The research is designed in the descriptive way i.e. it is based on
the case study, surveys and naturalistic observation. The research
is the in-depth and detailed investigation of the subject.

Overall conclusion
The overall conclusion on the basis of above discussion is that
when an expectation comes into contact with the portfolio, either
through online or offline; it is known as a 'touch'. In this way it is
proved that, having both an online and offline drip campaigns
makes sense and in the end increases sale.

References
• Brown, S., 2016. Postmodern marketing: dead and buried or
alive and kicking?. In The Marketing Book (pp. 43-58).
Routledge.
• Ottman, J., 2017. The new rules of green marketing:
Strategies, tools, and inspiration for sustainable branding.
Routledge.
• Ryan, D., 2016. Understanding digital marketing: marketing
strategies for engaging the digital generation. Kogan Page
Publishers.
• Kumar, V. and Reinartz, W., 2018. Customer relationship
management: Concept, strategy, and tools. Springer.

Thank You